Archive for October 2006
The Stronger the Better
A recent report from the Centers for Disease Control and Prevention (CDC), “Trends in Strength Training—United States, 1998–2004,” delivered good news and bad news about weightlifting among U.S. citizens. While strength training participation increased slightly from 1998 to 2004, only 21.9% of men and 17.5% of women said they trained two or more times per week. Those per…
Read MoreMedia Morsels
Colorado Curves® franchise owner Carole Bergeman is forging into new territory. Two years ago, after updating her exercise equipment, Bergeman was unsure what to do with the older machines. A friend’s daughter suggested she donate them to a local women’s correctional facility, and the Canon City prison fitness program was born.
The program offers a true incen…
Beyond CPR
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Read MoreThe Right Market at The Right Time: Targeting Hispanic Consumers
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Read MoreEveryday Yoga for Busy Boomers
Last month, this column focused on why it makes perfect se…
Read MoreThis Very Body
“[This] very body that we have, that’s sit…
Read MoreSpirited Mainstay
If Gay Gasper isn’t traveling to a fitness conference in one corner of the world or another, she’s probably working on a new DVD, book or other side project. This prolific IDEA World Fitness Convention® favorite works hard to stay current on research …
Read MorePilates Effective for Low-Back Pain
Low-back pain is the most common cause of job-related disability in the United States, according to the National Institute of Neurological Disorders and Stroke. Among neurological ailments, only headache is more prevalent. As a mind-body exercise professional, you no doubt encounter numerous clients with varying degrees of low-back discomfort.
Recent research support…
Express Yourself!
I like to compare the process of building a business and personal life to the construction of a new home. First you have to examine your needs, values and boundaries. How big do…
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Rhapsody in Bluetooth
If you’ve ever seen an otherwise normal-looking person wandering through an airport seemingly talking to himself—and he has a funny piece of plastic hanging off his ear—you have already been exposed to Bluetooth®. A communications technology that enab…
Read MoreGuided-Imagery Skills Relieve Stress
Do you include visualization in your mind-body cool-downs? Visualizing comforting images reduces stress levels—that much has been known for some time. Now scientists have verified that individuals who are skilled at “seeing” mental imagery reduce their stress levels more than those who are less adept at the task. The study, published in Alternative Therapies in Health…
Read MoreAre You Qualified to Work With At-Risk Clients?
Health clubs are becoming increasingly occupied by older clients and those who have special medical needs. This is partly due to referrals from physicians who have begun…
Read MoreRounding Up Referrals
Maintaining a near-capacity training schedule requires an entrepreneurial mentality. The personal training director needs to provide leadership and give trainers a reason for ta…
Read MoreRounding Up Referrals
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Rounding Up Referrals
Discover strategies for keeping training schedules full.
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Maintaining a near-capacity training schedule requires an entrepreneurial mentality. The personal training director needs to provide leadership and give trainers a reason for taking complete ownership of their individual schedules. Here’s what works wit…
Read MoreAvoiding Sales Mistakes
Sales
By C. Noelle Brownson, with Gary Harvey
Avoiding Sales
Mistakes
Sidestep the seven most common pitfalls in selling personal training services.
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If there is one thing we would like trainers to take away from our articles this year, it is this bottom line: Whether you like it or not, if you’re going to be a personal trainer, you need to know how to sell. You could be the best trainer in …
Read MoreRhapsody in Bluetooth
Technology
By Joe Dysart
Rhapsody in Bluetooth
For wireless fans, devices that take the technology to the next level. If you’ve ever seen an otherwise normallooking person wandering through an airport seemingly talking to himself– and he has a funny piece of plastic hanging off his ear–you have already been exposed to Bluetooth…