How much do you think your clients spend on pain relief? It’s a rhetorical question, but statistics show that the annual cost of healthcare due to pain ranges from $560 billion to $635 billion in 2010. This is in the United States alone, which combines the economic and medical costs to disability days, lost wages, and productivity.Read More
It’s the end of summer, and either your clients are returning from hiatus—wanting to reconnect with you and their fitness programs—or you’re looking for ways to keep the wellness momentum going as fall approaches and the start of school and cooler weather threatens to throw schedules off-kilter. You’re in the thick of it now, and this transition is a prime opportunity to offer unique strategies to keep people fired up.Read More
Search engine optimization—SEO—isn’t black magic. It’s all about creating readable, searchable content. That way people can easily complete their tasks and learn what they need to learn from your website.
If you do that well enough, your business’s website should rank more highly on Google and other search engines.Read More
Yoga can be strategically used in concert with exercise physiology tenets to identify common postural issues that cause movement limitations for clients. Learn how taking a biomechanical approach to yoga offers an understanding of the interrelationships among joint structure, muscles and movement and how yoga postures can release tension, restore mobility, enhance stability and rebalance the body.Read More
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so many hours in the day to market and run your business and focus on your own professional education and development.Read More
A new study on meat consumption among women suggests that eating red meat raises the risk of breast cancer, whereas eating poultry is linked to a lower risk of the disease. The findings were published online August 6 in the International Journal of Cancer.
Investigators analyzed information on meat consumption and cooking practices among 42,012 women, who were followed for an average of 7.6 years.Read More
Forearm plank, side plank, plank with hip dips—all are group exercise favorites. The plank is one of the most familiar and effective choices for core work, and it’s an easy addition. However, how many times can you program that same old plank? Fortunately, with a little creativity, a basic plank can be amazingly versatile. Just add simple movements and a little resistance to make an already challenging move even more interesting and effective.Read More
Competitive athletes often train for peak neuromuscular power to excel at the complex movements their sports require. Many personal training clients want to apply the same principle to their favorite sports.
With the right power training, fitness competitors can improve their tennis serve, golf swing, running speed, volleyball spike, soccer performance, basketball vertical jump and so on.Read More
Many of your clients likely work desk jobs and sit most of the day. This is not an ideal situation for many reasons, one being the risk of developing chronic lower-back pain. If you or a client is experiencing aches or sharp pains in the lower back, the issue may stem from problems with the quadratus lumborum.Read More
Did you know that the Chinese movement patterns of tai chi have been around for centuries? This “movement meditation” consists of continuous, fluid and precisely controlled forms in a specific sequence. In recent years, study after study has proven the benefits of tai chi—particularly for active agers.Read More
If you’re ever lucky enough to get Nate as your inspired service specialist when you call IDEA with a question or need assistance at an IDEA event, there’s no doubt you’ll finish the encounter feeling like your day just took a leap and a bound. This man walks a positive path, lives by the golden rule and sincerely gets pumped when he witnesses the good nature of others. “I love seeing or hearing about acts of kindness for those deserving or in need,” Nate says.Read More
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.Read More
Body-weight training remains popular because it improves functional strength and is really accessible—it requires no equipment and can occur anywhere. For various reasons, however, many participants can’t handle the load that body-weight training places on the wrists. While you can certainly offer plenty of modifications, such as doing pushups from the knees, why not focus on preparing the wrists during the warmup?Read More
You’re helping participants get set up on their bikes in your 6 p.m. cycling class when someone taps you lightly on the shoulder: Is it okay to ride if she’s pregnant? To your knowledge, you’ve never had a pregnant participant in class, and you don’t know how to respond.Read More
“Returning to Pilates has changed my life,” says Linda Arroz. That’s a powerful affirmation, but Linda’s journey with trainer Jillian Hessel has power to spare. Their story extols the virtues of focusing on health over weight and building connections that stand the test of time.
The Foundation of a Lasting Partnership
It began in 1994. Hessel, a multicertified master Pilates teacher, remembers her first meeting with Linda.Read More
Chances are, you’ve heard a lot about probiotics, friendly bacteria that inhabit our digestive tracts and appear to confer a range of health benefits. But science is increasingly turning its attention to prebiotics, forms of fiber that are indigestible by humans but function to promote the growth and maintenance of our gut microbiota.Read More
When it comes to dishing out nutrition advice, most recommendations are generalized to the population as a whole. But a number of companies have jumped into the personalized nutrition space and are marketing themselves as being able to help individuals overcome poor dieting success and boost health measures with eating plans tailored to their DNA, metabolism or microbiome.Read More