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Programs & Equipment Trends/Surveys

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What’s Hot in Equipment: Fitness Pro Favorites

By Alexandra Williams, MA | April 13, 2017 |

Fitness professionals like their equipment—from "tried-and-true" to "oh, so new." And equipment companies like to fill convention halls with fresh gear to help trainers and clients hit their goals. Of course, fitness pros also enjoy new gadgets for the pure thrill of them—and will sometimes go for equipment that targets a fun goal over a hypertrophy goal, for example.

Top 5 Mind-Body Trends for 2013

By IDEA Authors | October 1, 2013 |

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. While there is a prominent personal training and group exercise presence, the report also found that half of the facilities surveyed are also o?ering mind-body activities.

Top 5 Group Exercise Trends For 2013

By IDEA Authors | September 10, 2013 |

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. As in recent years, the programming and services offered clearly underscore a robust group exercise presence.

Of the facilities surveyed, 75% o?er group exercise programming. Here are a few more stats from this year’s survey:

Top 10 Personal Training Trends for 2013

By IDEA Authors | July 1, 2013 |

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. As in recent years, the programming and services offered clearly underscore a robust personal training presence.

2013 IDEA Fitness Programs & Equipment Trends Report

By Jan Schroeder, PhD | May 23, 2013 |

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. This year’s survey was distributed to the largest sample pool ever and garnered the largest number of responses in its history (2,818).
As in recent years, the programming and services offered clearly underscore a robust personal training and group exercise presence. Respondents report that half of their facilities are also offering mind-body activities.

What Trends Are Driving Personal Training?

By Jan Schroeder, PhD | August 18, 2011 |

Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy?

2011 IDEA Fitness Programs & Equipment Trends

By IDEA Authors | June 17, 2011 |

How to Read the Numbers

The percentage (%) re?ects the
number of survey respondents who
answered yes to a given survey ques –
tion. All percentages have been rounded
up at 0.5 and down at 0.4. Percentages
do not necessarily total 100, because of
multiple or missing responses

2010 IDEA Personal Training Programs & Equipment Trends

By Jan Schroeder, PhD | August 16, 2010 |

When you have been in the same business for many years, it can be challenging to stay fresh and keep your services exciting and appealing to your customers. Fortunately, personal training is somewhat of an anomaly in that regard. In fact, every year for the past several years of this survey, there have been so many changes in training philosophies and client profiles, so many product advancements and so much creativity in programming that the industry has practically managed the “staleness” factor for professionals.

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