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Programs & Equipment Trends/Surveys

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What’s Hot in Equipment: Fitness Pro Favorites

By Alexandra Williams, MA | April 13, 2017 |

Fitness professionals like their equipment—from "tried-and-true" to "oh, so new." And equipment companies like to fill convention halls with fresh gear to help trainers and clients hit their goals. Of course, fitness pros also enjoy new gadgets for the pure thrill of them—and will sometimes go for equipment that targets a fun goal over a hypertrophy goal, for example.

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Top 5 Mind-Body Trends for 2013

By IDEA Authors | October 1, 2013 |

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. While there is a prominent personal training and group exercise presence, the report also found that half of the facilities surveyed are also o?ering mind-body activities.

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Top 5 Group Exercise Trends For 2013

By IDEA Authors | September 10, 2013 |

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. As in recent years, the programming and services offered clearly underscore a robust group exercise presence.

Of the facilities surveyed, 75% o?er group exercise programming. Here are a few more stats from this year’s survey:

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Top 10 Personal Training Trends for 2013

By IDEA Authors | July 1, 2013 |

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. As in recent years, the programming and services offered clearly underscore a robust personal training presence.

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2013 IDEA Fitness Programs & Equipment Trends Report

By Jan Schroeder, PhD | May 23, 2013 |

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. This year’s survey was distributed to the largest sample pool ever and garnered the largest number of responses in its history (2,818).
As in recent years, the programming and services offered clearly underscore a robust personal training and group exercise presence. Respondents report that half of their facilities are also offering mind-body activities.

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What Trends Are Driving Personal Training?

By Jan Schroeder, PhD | August 18, 2011 |

Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy?

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2010 IDEA Personal Training Programs & Equipment Trends

By Jan Schroeder, PhD | August 16, 2010 |

When you have been in the same business for many years, it can be challenging to stay fresh and keep your services exciting and appealing to your customers. Fortunately, personal training is somewhat of an anomaly in that regard. In fact, every year for the past several years of this survey, there have been so many changes in training philosophies and client profiles, so many product advancements and so much creativity in programming that the industry has practically managed the “staleness” factor for professionals.

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2010 IDEA Fitness Programs & Equipment Trends

By Jan Schroeder, PhD | June 17, 2010 |

The first time we surveyed members for the annual IDEA Fitness Programs & Equipment Trends report, in 1995, personal training was just beginning to emerge as an affordable exercise option for most consumers and as a viable career choice for fitness professionals. Pilates had been around for decades; however, relatively few exercise professionals knew much about it. Zumba® What-a? Never heard of it.

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Personal Trainers Meet the Needs of Savvy, Cost-Conscious Consumers

By Jan Schroeder, PhD | September 1, 2009 |

 9  Survey Data
2009 IDEA?Personal Training Programs & Equipment Trends
14  Training for Growth
Seasonal Change:
Autumn ColorPersonal training is still king of the hill in the fitness industry. Whether in an entrepreneurial or a facility setting, trainers are steadily filling sessions as a growing variety of clients are inspired to fitness and wellness through personal training leadership.

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2009 IDEA Programs & Equipment Trends

By Jan Schroeder, PhD | July 7, 2009 |

This year our 14th annual survey went to club owners, fitness directors and other fitness professionals in the midst of a financially unstable economy. While the fitness market may not be booming, it seems to be at least stable, which is great news when businesses all around the globe are faltering. The really encouraging aspect of this year’s results is that the diversity of classes, equipment and programs offered has continued to increase.

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2009 IDEA Fitness Programs & Equipment Trends

By IDEA Authors | June 30, 2009 |

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2009 IDEA Fitness Programs
& Equipment Trends

How to Read the Numbers

The percentage (%) reflects the
number of survey respondents who
answered yes to a given survey
question. All percentages have been
rounded up at 0.5 and down at 0.4.
Percentages do not necessarily total
100, because of multiple or missing
responses.

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2009 IDEA Fitness Programs & Equipment Trends

By Jan Schroeder, PhD | June 26, 2009 |

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This year our 14th annual survey
went to club owners, fitness
directors and other fitness professionals
in the midst of a
financially unstable economy.While the
fitness market may not be booming, it
seems to be at least stable, which is great
news when businesses all around the
globe are faltering. The really encouraging
aspect of this year’s results is that the
diversity of classes, equipment and programs
offered has continued to increase.

Read More

Survey Results

By Jan Schroeder, PhD | August 31, 2008 |

Business Profile

Personal Training Programs

Yes, my company offers this
program, and I think it is:
Personal Training Programs

Yes, my company offers this
program, and I think it is:
Personal Training Equipment

Yes, my company has this
equipment, and I believe the use is:

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