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Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.
Launch your coaching career with strategies from successful health coaches:
1. Identify With Your Clients
“You need to specialize and understand your prospective clients very deeply,” says Jeff Popoff, founder of the online business The Healthy Executive. “It really helps if you are authentically ÔÇÿone of their tribe.’ If you try to be everything to everyone, you will wind up being nothing to nobody.”
In North America—and around the world—people are suffering or dying from the ravages of chronic lifestyle diseases that are mostly preventable. It’s troubling to write those words as a flat statement of fact, especially in an era of such astonishing medical advancements paralleled with a daily firehose of new health research that further pressure-washes what we already know.
Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?
Do you want to be a wrestler or a dancer?
This question stands at the center of motivational interviewing (MI), which emerged more than three decades ago to assist people in making difficult changes like overcoming addiction. Health coaches can use MI to help people stop harmful behaviors and start helpful ones. Consider a likely scenario:
In 2017, the Global Wellness Institute launched an initiative called the Wellness Moonshot, seeking a collaborative effort between the wellness and healthcare communities to rid the world of chronic, preventable disease (GWI 2017). According to the World Health Organization, cardiovascular disease, chronic respiratory disease, diabetes and cancer—all of them noncommunicable diseases—account for more than two-thirds of premature deaths worldwide (WHO 2018).
Health. When you hear that word, what comes to mind? What about when someone says, “I’m living a healthy lifestyle?” What does that mean to you? What does it mean to the world? Today, when celery cleanses and keto diets are all the rage, it appears the meaning of health is directly related to one’s waistline. However, “health,” as defined by the World Health Organization, is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” (WHO 2019).
The IDEA World Nutrition and Behavior Change Summit was founded on the notion that information is important, but it’s less effective without the ability to help clients adapt it to their lives. Now, in its 4th year, the summit has become one of the most popular segments of IDEA World, with 2 full days of education and experiences featuring some of the top nutrition and behavior change experts.
CLIENT: Kim Emery | PERSONAL TRAINER: Tanya Roark | LOCATION: Balance Health + Fitness, Sarasota, Florida
“She’s the real Wonder Woman,” says Tanya Roark, an ACE-certified personal trainer, speaking of her client Kim Emery, “one of the most amazing women you could ever meet.”
Dig a little, and you’ll find there are really two superheroes in this story—a client overcoming seemingly insurmountable odds and a trainer willing to power through to help that client reach her goals.
Benefiting from family ties. When 20-year-old Erick first met Ethan Kopsch, NASM-certified personal trainer and owner of Bird Rock Fit in La Jolla, California, Erick was less than eager to start a training program. Kopsch had been training Erick’s mom for some time, and she was so pleased with her progress that she encouraged Erick and her daughter, Michelle, to work with the trainer.
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IDEA Fitness Journal
Current Issue:
December 2019
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