For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.Read More
Whether you’re an instructor wanting to add a class to your schedule or a manager feeling pressured to find the right personality and the best fit for an opening, knowing how others handle this decision may guide you to that “perfect match.” Fortunately, experienced program directors from around the world are willing to share their strategies and suggestions.Read More
Group exercise instructors, take heart: Your leadership skills significantly influence participants’ attendance and effort. Australian researchers conducted a study to examine how an instructor’s ability to create a sense of community and group identity among class members affected both effort and attendance. The study examined 249 participants and instructors across a variety of group formats.Read More
Indoor rowing is having a well-deserved moment. It’s both low-impact and intense, and no matter which brand of machine your facility uses, a well-instructed experience will fatigue the same muscles and make participants glad they showed up. While it may be low-impact, rowing does include repeated spinal flexion and hip and knee extension; it’s therefore important to weave in stretches that counteract imbalances.Read More
Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.
Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.Read More
Resistance tubing has been popular for years, and it’s still one of the most versatile and inexpensive fitness tools available. There are countless styles of tubing, which vary in size, resistance, shape, material and covering. They even come braided! Regardless of which ones you work with, they are portable, they’re easy to pull out and put away, and they take up very little space to store.Read More
If you want to keep participants engaged and challenged, this high-energy class will do the trick. Break out the exercise bands and add targeted strength moves to high-intensity intervals. This format includes three phases, each consisting of one Tabata round followed by four resistance exercises. Bands are safe, easy to use and portable, making this a great class to offer in any location.Read More
Like many instructors, you may feel as though you’re expected to do it all and be all things to all people. However, you also need to ensure that you are sustaining your own physical and mental health. How do you keep your standards high and your teaching schedule full while also remaining healthy and injury-free? Read on to find out how three avid veteran instructors achieve balance. Their experiences and advice model best self-care practices for a long and successful career.Read More
Are happiness exercises part of your training program design? Does that question seem odd? As you embark on a new year of helping clients work toward their fitness resolutions, this is the perfect time to pause and consider how you can use every tool at your disposal to make sure people succeed. Your toolbox includes harnessing the power of positivity to promote physical activity.Read More
Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.Read More
What has changed with customer service in the last decade, and certainly in the last five years? The intersection of customer service and technology. Nowadays, clients interact more with devices, apps and platforms than they do with a live person. In many instances, these online interactions make for rapid, efficient service.Read More
Has your program director been hinting that your participation numbers are down? It can be frustrating and challenging to keep your regular participants engaged while trying to recruit new fans. If you’re like a lot of instructors, you’ve probably gone from not having anyone to teach to maybe even having to turn people away due to lack of space! There are many things you can do to keep the participants you have, capture new ones and keep people exercising with you, year after year.Read More
IDEA Fitness Journal