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Marketing & Sales

2022 Personal Trainer Institute

The Synergy of Togetherness

We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to our offerings. But let’s face…

Social Media Fit pro

Social Media Cheat Sheet

If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.

Exercising with Hearing Loss

Training Clients with Hearing Loss

Effectively training clients requires us to listen to their needs, but equally important is the knowledge that they can hear you clearly. And then consider those whose hearing loss may make them feel excluded from the fitness world.

Niche Marketing: Not for Every Fitness Business

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

Healthy Kids Playing Outside

Healthier Kids: Exercise Guidelines

Healthier kids grow to be healthier adults. That’s a recipe for success for parents looking for guidance, fit pros who want to expand their business and well, everyone! And there are so many benefits.

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