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Archive for August 2008

Can Sweating to the Oldies Improve Brainpower?

Here’s yet another carrot to offer to your older-adult clients. According to a recent review of studies from the Netherlands, cardiovascular exercise may offer people over 55 a boost in brainpower. Around age 50, even healthy older adults begin to experience mild declines in cognition, such as sporadic memory lapses and decreased ability to pay attention. Evidence shows that regular
exercise contributes to healthy aging, but could the type of exercise a person performs influence cognitive fitness?

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IDEA Survey Data

To keep pace with the dynamism in this robust and rapidly evolving sector, this year IDEA revamped the annual Personal Training Programs & Equipment Survey. New questions were added to amass information about what goes on within training sessions, and old questions were revised to better understand individual trainers and trainer–entrepreneurs. The results allow us…

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Administrative Regulations

As a new business owner, you will need to comply with a number of administrative regulations and federal, state and local laws; for example, you will have to obtain various licenses, permits and insurance policies. Dealing with these requirements can seem overwhelming, but this guide can help you navigate the key tasks you will need…

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Survey Results

Business Profile

Personal Training Programs

Yes, my company offers this
program, and I think it is:
Personal Training Programs

Yes, my company offers this
program, and I think it is:
Personal Training Equipment

Yes, my company has this
equipment, and I believe the use is:

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Fine-Tuning Your Business

I have been blessed with 20 years of business, a great client base and a plethora of growing and learning experiences. Although I never feel that I have done all of my work or that I know as much as I need to, I have fine-tuned my in-home personal training business into one that fits…

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Online Fitness Networks: A Link to Hybrid Training?

Hybrid training (online training coupled with face-to-face training) is often the perfect mix for those clients who prefer the conveniences of the Web yet require the guidance of a live trainer. New Web-based social networking platforms exist that can help trainers develop more hybrid programming.

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2008 IDEA Personal Training Programs & Equipment Survey Overview

To keep pace with the dynamism in this robust and rapidly evolving sector, this year we revamped the annual IDEA Personal Training Programs & Equipment Survey. New questions were added to amass information about what goes on within training sessions, and old questions were revised to better understand individual trainers and trainer-entrepreneurs. The results allow us to delve deeper into the training and business practices of IDEA members and afford you the opportunity to compare notes with colleagues on how you excel at your profession.

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Public Speaking

Have you ever wondered why public speaking is considered one of the top ways to develop and nourish your fitness business? The answer is simple—an experienced, talented speaker can get exposure to multiple prospects at one time, which makes public speaking a highly effective method of converting prospects into clients. It’s a sound business policy…

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Yes, Resistance Training Can Reverse the Aging Process

Human aging is associated with a loss of muscle mass, a deficit in muscular strength and impairment in performing some activities of daily life. Typically, these changes start to occur about age 40 and progressively worsen with aging. Sarcopenia can be defined as natural, age-related loss of muscle mass, strength and muscle function. It is…

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2008 IDEA Personal Training Programs & Equipment Survey

To keep pace with the dynamism in this robust and rapidly evolving sector, this year IDEA revamped the annual Personal Training Programs & Equipment Survey. New questions were added to amass information about what goes on within training sessions, and old questions were revised to better understand individual trainers and trainer–entrepreneurs. The results allow us…

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The Tour-Bus Trainer

Subject: Gregg Miele
Company: New York Strength & Conditioning Inc.

Career Orientation. Like many fitness professionals, Gregg Miele—owner of New York Strength & Conditioning Inc. in Hillburn, New York—fell in love with the fitness industry after achieving his own fitness-related successes.

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Look Before You Jump!

Clients—sports-minded and otherwise—can reap the benefits of a plyometrics program. Plyometric exercise is one of the most efficient ways to train and has “arguably the greatest transfer to sport application” (Barnes 2003). The jumping, hopping and bounding movements involved in plyometrics have been part of the human motion landscape throughout the ages. However, it wasn’t…

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Double the Challenge With Partner Yoga

Partner yoga offers an innovative twist on classic yoga postures. Adding one or two partner poses into your regular yoga classes or adding a full partner class to your schedule gives your students an invigorating challenge. While some teachers define partner yoga as one person holding the pose and the second person assisting, I define…

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Sample Class: Buff Bodz ‘n’ Little Bodz

A great way to draw parents into your group exercise studio more often is to provide innovative opportunities for parent-and-child “quality time.” At Rome Athletic Club in Rome, Georgia, we offer “Buff Bodz ’n’ Little Bodz.” This class provides a moderate level of physical activity for parents and their children, while incorporating lots of giggles, cross-generational bonding and behavior modeling, plus a little mental exercise to boot.

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Help Fight Freshman Weight Gain

College marks the transition from adolescence to adulthood, a time for increasing independence, pursuing dreams, exploring personal and professional goals—and for too many, less exercise and more girth, which gives rise to a phenomenon known as the “freshman 15” weight gain (Racette et al. 2008). In fact, when nearly 20,000 college students were surveyed at…

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Find It, Feel It, Move It

There is nothing quite like helping students understand a little bit more about how their bodies function. I like to introduce the concept of self-awareness in my classes. A typical warm-up, for example, focuses on specific muscle isolations, not just major muscle groups. This enables people to experience more fluid control in their movements. My motto is “Find it, feel it, and then move it.”

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Choosing a Specialty

Many fitness professionals take a shotgun approach to attracting clients. In essence, they try to be all things to all people. However, the best way to build a solid reputation and a steady client base is to become a specialist in a particular area of health and fitness. Discover why you need to narrow your market focus, how to choose an industry specialty and how to capitalize on your strategic decisions.

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