Business of Group Fitness
Group Exercise Cues for Success
Best practices for efficient group exercise cues
Lessons From Kenyan Runners
To get faster and chase their dreams, Kenyan runners have specific training habits which can benefit your fitness business and career.
How to Be a Better Adult Learner
Overcoming the discomfort of something new as an adult learner will make you a more competent instructor and advance your career.
The Major Roles of the Modern Group Fitness Manager
A look at the key reasons that motivate facilities to offer classes without a group fitness manage, and why this ends up costing more.
Evolution in Pandemic Teaching
Fit pros share how pandemic teaching changed their approach through embracing virtual classes and learning new skills.
IDEA World: Where Learning—and Success—is Limitless
It’s time we come face to face with, well . . . faces! We’ve done a great job with pandemic- mandated virtual pivots, but now we can turn our energy back to in-person learning—and the 2022 IDEA® World Convention is the perfect place where we can face the future together. Without hesitation. Without limits.
A Time of Renewal
Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.
Billy Blanks: A Celebration of Creativity and Character
Billy Blanks was born with an anomaly in his hip joints that left him clumsy and subject to taunts. He found strength—both physically and of character—in karate, and he went on to a successful career as a martial arts champion, bodyguard and movie star. That in itself is a pretty amazing story. But in Blanks’ case, that’s just the preface . . .
5 Traits of the Best Fitness Instructor
As a group fitness manager, you may already know who your best fitness instructors are. However, you’re lucky if you see your instructors once a week, especially these days, and there’s probably no way to monitor every action. If you try to boil the contribution down to numbers, you might create a team focused less on winning and more on trying to impress you. It’s time to change the score card and think more broadly about what you value in employees.
Overpronation in Fitness Classes
Overpronation is a fairly common problem among many fitness enthusiasts, including the ones who take your classes.
What Do Instructors Want in a Group Fitness Manager?
Eight veteran group exercise instructors share their insight on the attributes needed to successfully take on the role of fitness manager.
Strategy vs. Schedule, Part Three: The Fitness Class Ecosystem
This article identifies how to build a fitness class system while helping current participants discover more and guiding new participants.
Debt: Know Your Numbers
Debt is a common by-product of fitness entrepreneurship, but it doesn’t have to be a jail sentence. What if you walked into your facility tomorrow and everything was paid off? What if there were no…
Creating a Fitness Class Family
As group exercise instructors, we can get wrapped up in creating
choreography, choosing music, cuing effectively and teaching proper
technique. While all these aspects are important, we sometimes lose
sight of the overall picture and miss the opportunity to connect with
participants.
Fitness Classes for Everyone
Fitness classes abound and it has never been easier for movement-hungry people to find a workout experience that appeals to them.
Hiring Checklist: Find the Best Talent
There’s a checklist for every task, it seems, even if it’s purely mental. However, when it comes to hiring the best group fitness talent, it’s important to formalize a checklist so that you cover all…
Small Group Training Remains #1 Income Earner
The landscape of the fitness industry looks different these days. Fitness enthusiasts and newcomers alike are approaching the gym with a different perspective. Large gyms with big groups are not as appealing, nor is the price tag of a personal trainer. Small group training (SGT) via boutique studios, private trainers, or online platforms is the preferred activity of fitness participants, especially for personalized instruction. SGT also remains the number one profit center in clubs. If you are stuck in a rut of instructing one-on-one training or group classes (online or in-person), now is the time to enter the “Sweet Spot” of SGT, increase your offerings, and begin earning your worth.
Transform Your Fitness Facility
The traditional fitness facility has typically been viewed as a place to work out and play sports in order to change one’s physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.
Fitness Business Collaboration Beyond Brand
Could we all learn to embrace fitness business collaboration to improve the quality of knowledge and programming for everyone?
Maximize Impact in a Functional Training Zone
If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.