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Business of Group Fitness

Fitness class

Creating a Fitness Class Family

As group exercise instructors, we can get wrapped up in creating
choreography, choosing music, cuing effectively and teaching proper
technique. While all these aspects are important, we sometimes lose
sight of the overall picture and miss the opportunity to connect with
participants.

Fitness classes for the masses

Fitness Classes for Everyone

Fitness classes abound and it has never been easier for movement-hungry people to find a workout experience that appeals to them.

Checklist for instructors

Hiring Checklist: Find the Best Talent

There’s a checklist for every task, it seems, even if it’s purely mental. However, when it comes to hiring the best group fitness talent, it’s important to formalize a checklist so that you cover all…

gyms open, people exercising

With Gyms Open, Are Clients Ready?

With many gyms open again—some after long closures—IDEA put three questions to five fitness pros from around the country: Are you now operating at full capacity? How are clients adapting as they return to the gym?…

Person with bad posture

Posture Correction for Static Damage

The word posture tends to evoke the image of a schoolgirl standing perfectly erect with a book on her head. More accurately, static posture refers to the way in which a person holds his or her body or assumes certain positions, such as sitting, standing or sleeping. The cumulative effect of the time spent in certain positions can lead to prolonged static-posture damage to both the musculoskeletal and myofascial systems of the body.

Diverse group in fitness class

Fitness Class as Experience

Is your fitness class just a class, or is it an experience? People are ready to move and are seeking experiences that engage them on an emotional level.

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