Business of Group Fitness
A look at the key reasons that motivate facilities to offer classes without a group fitness manage, and why this ends up costing more.
Fit pros share how pandemic teaching changed their approach through embracing virtual classes and learning new skills.
It’s time we come face to face with, well . . . faces! We’ve done a great job with pandemic- mandated virtual pivots, but now we can turn our energy back to in-person learning—and the 2022 IDEA® World Convention is the perfect place where we can face the future together. Without hesitation. Without limits.
Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.
Billy Blanks was born with an anomaly in his hip joints that left him clumsy and subject to taunts. He found strength—both physically and of character—in karate, and he went on to a successful career as a martial arts champion, bodyguard and movie star. That in itself is a pretty amazing story. But in Blanks’ case, that’s just the preface . . .
As a group fitness manager, you may already know who your best fitness instructors are. However, you’re lucky if you see your instructors once a week, especially these days, and there’s probably no way to monitor every action. If you try to boil the contribution down to numbers, you might create a team focused less on winning and more on trying to impress you. It’s time to change the score card and think more broadly about what you value in employees.
Overpronation is a fairly common problem among many fitness enthusiasts, including the ones who take your classes.
Eight veteran group exercise instructors share their insight on the attributes needed to successfully take on the role of fitness manager.
This article identifies how to build a fitness class system while helping current participants discover more and guiding new participants.
As group exercise instructors, we can get wrapped up in creating
choreography, choosing music, cuing effectively and teaching proper
technique. While all these aspects are important, we sometimes lose
sight of the overall picture and miss the opportunity to connect with
Fitness classes abound and it has never been easier for movement-hungry people to find a workout experience that appeals to them.
There’s a checklist for every task, it seems, even if it’s purely mental. However, when it comes to hiring the best group fitness talent, it’s important to formalize a checklist so that you cover all…
The landscape of the fitness industry looks different these days. Fitness enthusiasts and newcomers alike are approaching the gym with a different perspective. Large gyms with big groups are not as appealing, nor is the price tag of a personal trainer. Small group training (SGT) via boutique studios, private trainers, or online platforms is the preferred activity of fitness participants, especially for personalized instruction. SGT also remains the number one profit center in clubs. If you are stuck in a rut of instructing one-on-one training or group classes (online or in-person), now is the time to enter the “Sweet Spot” of SGT, increase your offerings, and begin earning your worth.
The traditional fitness facility has typically been viewed as a place to work out and play sports in order to change one’s physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.
Could we all learn to embrace fitness business collaboration to improve the quality of knowledge and programming for everyone?
If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.
Group fitness instructors: If fitness is your career and not just a hobby, you should treat the hiring process the same way you would if you were applying for a full-time job
With many gyms open again—some after long closures—IDEA put three questions to five fitness pros from around the country: Are you now operating at full capacity? How are clients adapting as they return to the gym?…
As we return to the group exercise studio, it’s good to remember how a workout community not only brings us together, but helps us thrive.
The word posture tends to evoke the image of a schoolgirl standing perfectly erect with a book on her head. More accurately, static posture refers to the way in which a person holds his or her body or assumes certain positions, such as sitting, standing or sleeping. The cumulative effect of the time spent in certain positions can lead to prolonged static-posture damage to both the musculoskeletal and myofascial systems of the body.