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Archive for January 2019

Meet an IDEA Team Member!

INTERNET MARKETING DATA ANALYST MELPHIN JAMES

A man of many talents and interests, Melphin is something of a contemporary Renaissance guy. It’s not uncommon to find him lost in sketching, drawing or painting; playing hoops with the guys; or immersing himself in complicated data analysis for the IDEA Internet Marketing team—all in the same day.
Fast Facts

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Meet Your IDEA Team!

This month we are delighted to introduce you to the professionals at IDEA who work tirelessly to develop continuing education, cutting-edge experiences and essential business tools to make you successful. We want to show you the faces of those whose drive and creativity bring you this magazine and the other IDEA publications you value; the incredible events you love to attend; the educational products from which you earn CECs; and the stellar inspired service of specialists dedicated to delivering whatever you need from us.

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Blood Facts: Circulating Information

In literature, it has been known to curdle, boil and run cold. Yes, we’re talking about blood. A closer look at its function and composition reveals an interesting story about the human body. Blood travels through the circulatory system to deliver vital nutrients, oxygen and hormones to the body’s tissues, and it’s made up of four components: red blood cells, white blood cells, platelets and plasma (MSKCC 2017).

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Integrated Stretching

When it comes to integrated stretching, the TRX® Suspension Trainer™ is a helpful tool. Stretching can often feel somewhat passive; however, the game changes when you hold straps or attach them to your feet. Our bodies move in patterns, not in isolation, so why not enhance that concept and include this equipment in your cooldowns?

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How to Keep Attendees in Class

If you’ve been teaching group fitness classes for any length of time, you’ve likely experienced the dreaded student walkout. It’s the end of class—and time to stretch—and a portion of the class members start putting away equipment and heading for the door. Participants in certain classes are guiltier than others (cycling instructors, are you nodding in agreement?).

Although your program director knows this happens all the time, frequency does not make it okay.

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Build a Better Club or Studio

Whether you’re the owner of a large gym, a small-studio entrepreneur, a mobile personal trainer, or a yoga or Pilates specialist, a basic tenet of keeping your edge sharp with clients is to shake things up frequently enough that they (and you!) don’t get bored. Certainly, that means changing your programming regularly, but it also means looking at your equipment with fresh eyes and considering some new tools for experimentation—all while being judicious about your budget.

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From Baby Bump to Muscle Pump

CLIENT: Stephanie Park Wilson | PERSONAL TRAINER: Megan Johnson McCullough | LOCATION: Every BODY’s Fit, Oceanside, California

When an internet search led Stephanie Park Wilson to personal trainer and wellness coach Megan Johnson McCullough in January 2017, Stephanie was overdue for a fitness overhaul. The businesswoman-turned-stay-at-home-mom wanted to improve her health and confidence with the help of a pro, and she found the perfect fit with Johnson McCullough.

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