What are you or your facility doing to support the next generation of fitness enthusiasts? Are you offering any kids’ physical activity programs at schools or other off-site community locations? Are you providing programs free to local youth—or, if fee-based, what are you offering and how are you reaching potential clients? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected]
It’s likely you have many clients who work sedentary jobs. Encourage them to simply move as much possible because, according to research,
people who sit for many hours, regardless of whether or not they exercise regularly, are at increased risk of higher liver-fat levels, a leading contributor to type 2 diabetes.
Love sodas or loathe them, it’s becoming harder to ignore the impact that a “soda tax” can have on consumption rates. A tax of 1.5 cents per ounce of sugary drinks sold in Philadelphia, implemented in 2017, resulted in a 51% drop in sales compared with the previous year, although that figure was partially offset by a rise in sales in neighboring no-tax towns, according to research published in JAMA.Read More
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.Read More
Your clients likely include deskbound workers who feel they can’t exercise. Well, maybe they can! A recent research review found that cycling as you work at your desk may be a good way to avoid the hazards of office inactivity while simultaneously improving productivity.Read More
You may want to review your digital device usage. New research shows that people who mindlessly switch between a smartphone and a tablet or other digital devices are likely to have an increased susceptibility to food temptations and lack of self-control, potentially leading to weight gain. Researchers from three American universities conducted the inquiry to examine whether links exist between obesity and use of digital devices.Read More
Here’s some less-than-good news for your weekend warrior clients. New findings from a small study suggest that sitting throughout the day may alter the typical metabolic benefits of a bout of exercise. Whether sitting for endless hours daily is hazardous to our health because we’re not exercising or whether the health risks of sitting may be counteracted by exercise are questions to which scientists continue to tease out answers. University of Texas at Austin researchers designed a study to shed some light.Read More
Keeping physically active or becoming more active during middle and older age is associated with a lower risk of death, regardless of past activity levels or existing health conditions, suggests a large United Kingdom study published in the June 26 issue of The BMJ.Read More
People who have worked to lose weight may have found that achieving short-term weight loss is relatively easy. But weight loss success all too often ends in weight regain. Soon, dieters embark on a new diet, launching a round of weight cycling that wreaks havoc on the body and causes many problems routinely blamed on obesity.Read More
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!Read More
Do you or does your facility have specific policies or programs to create a more welcoming atmosphere for new participants? Given the evidence that more Americans are trying fitness pursuits but have not yet committed to be regular exercisers, we want to hear about your practices that succeed in converting new members into regulars. Please share your success stories.
We want to hear from you!Read More
In North America—and around the world—people are suffering or dying from the ravages of chronic lifestyle diseases that are mostly preventable. It’s troubling to write those words as a flat statement of fact, especially in an era of such astonishing medical advancements paralleled with a daily firehose of new health research that further pressure-washes what we already know.Read More
With the abundance of activity trackers on the market, deciding which product to choose can be overwhelming. New research suggests that the most important criterion may simply be how easy it is to access the data the device provides. Recent research conducted at the Atlantic Sports Health Research Department of Atlantic Health System in Morris?¡town, New Jersey, shows that people who wore a device and accessed data via an app were more active daily when compared with those who did not access the activity information.Read More
Fifteen minutes of vigorous activity or approximately 1 hour of moderate activity (like walking or gardening)—or a combination of light and vigorous physical activity—may significantly reduce risk of major depression, according to a study published in JAMA Psychiatry (2019; doi:10.1001/jamapsychiatry.2018.4175).Read More
Lancaster Medical School in Lancaster, England, has been acknowledged throughout the United Kingdom and by the World Health Organization Europe for being the first medical school in the U.K. to integrate guidelines on how to prescribe physical activity. The initiative is referred to as the “Movement for Movement.”Read More
Like them or hate them, soda taxes are proving effective at curbing the intake of sugary drinks. A study published in the American Journal of Public Health cites data showing that after the city of Berkeley, California, implemented a penny-per-ounce soda tax in 2014, consumption of sweetened drinks, including soda and energy drinks, plummeted by 21% in lower-income neighborhoods. And 3 years later, city-polled residents reported drinking 52% fewer of these beverages than they did before the tax passed.Read More
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.Read More
The more we move, the better we live. Even a few minutes of exercise is better than sitting still.
These are just two of the conclusions in the recent report from the 2018 Physical Activity Guidelines Advisory Committee, whose recommendations form a sound foundation for integrating exercise into our daily lives.Read More
Lifestyle choices have a significant impact on quality and length of life. With many Americans living longer than ever, fitness pros are on the front lines of a complex challenge: How will we help people remain active and engaged from their 60s into their 90s and beyond? How can we help them stay healthy to rein in healthcare costs?Read More
IDEA Fitness Journal