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November 2019 Question of the Month: Supporting the Next Generation

By IDEA Authors | October 15, 2019 |

What are you or your facility doing to support the next generation of fitness enthusiasts? Are you offering any kids’ physical activity programs at schools or other off-site community locations? Are you providing programs free to local youth—or, if fee-based, what are you offering and how are you reaching potential clients? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected]

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Soda Tax: Drink Pop, Pay More

By Matthew Kadey, MS, RD | September 13, 2019 |

Love sodas or loathe them, it’s becoming harder to ignore the impact that a “soda tax” can have on consumption rates. A tax of 1.5 cents per ounce of sugary drinks sold in Philadelphia, implemented in 2017, resulted in a 51% drop in sales compared with the previous year, although that figure was partially offset by a rise in sales in neighboring no-tax towns, according to research published in JAMA.

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Can Digital Multitasking Increase Overeating?

By Shirley Archer, JD, MA | August 20, 2019 |

You may want to review your digital device usage. New research shows that people who mindlessly switch between a smartphone and a tablet or other digital devices are likely to have an increased susceptibility to food temptations and lack of self-control, potentially leading to weight gain. Researchers from three American universities conducted the inquiry to examine whether links exist between obesity and use of digital devices.

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Prolonged Sitting May Undo Exercise Benefits

By Shirley Archer, JD, MA | August 20, 2019 |

Here’s some less-than-good news for your weekend warrior clients. New findings from a small study suggest that sitting throughout the day may alter the typical metabolic benefits of a bout of exercise. Whether sitting for endless hours daily is hazardous to our health because we’re not exercising or whether the health risks of sitting may be counteracted by exercise are questions to which scientists continue to tease out answers. University of Texas at Austin researchers designed a study to shed some light.

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Embracing Health at Every Size

By IDEA Authors | June 25, 2019 |

People who have worked to lose weight may have found that achieving short-term weight loss is relatively easy. But weight loss success all too often ends in weight regain. Soon, dieters embark on a new diet, launching a round of weight cycling that wreaks havoc on the body and causes many problems routinely blamed on obesity.

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Why You Need a Client Avatar

By Jack Wheeler | June 24, 2019 |

Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!

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July 2019 Question of the Month: Welcome Programs

By IDEA Authors | June 14, 2019 |

Do you or does your facility have specific policies or programs to create a more welcoming atmosphere for new participants? Given the evidence that more Americans are trying fitness pursuits but have not yet committed to be regular exercisers, we want to hear about your practices that succeed in converting new members into regulars. Please share your success stories.

We want to hear from you!

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Changing Behavior Changes Lives

By Sandy Todd Webster | May 22, 2019 |

In North America—and around the world—people are suffering or dying from the ravages of chronic lifestyle diseases that are mostly preventable. It’s troubling to write those words as a flat statement of fact, especially in an era of such astonishing medical advancements paralleled with a daily firehose of new health research that further pressure-washes what we already know.

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Tracker Information Motivates

By Shirley Archer, JD, MA | May 21, 2019 |

With the abundance of activity trackers on the market, deciding which product to choose can be overwhelming. New research suggests that the most important criterion may simply be how easy it is to access the data the device provides. Recent research conducted at the Atlantic Sports Health Research Department of Atlantic Health System in Morris?¡town, New Jersey, shows that people who wore a device and accessed data via an app were more active daily when compared with those who did not access the activity information.

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Can Exercise Prevent Depression?

By Shirley Archer, JD, MA | May 21, 2019 |

Fifteen minutes of vigorous activity or approximately 1 hour of moderate activity (like walking or gardening)—or a combination of light and vigorous physical activity—may significantly reduce risk of major depression, according to a study published in JAMA Psychiatry (2019; doi:10.1001/jamapsychiatry.2018.4175).

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June 2019 Question of the Month: Should Cities Help Shape What People Eat?

By IDEA Authors | May 16, 2019 |

Like them or hate them, soda taxes are proving effective at curbing the intake of sugary drinks. A study published in the American Journal of Public Health cites data showing that after the city of Berkeley, California, implemented a penny-per-ounce soda tax in 2014, consumption of sweetened drinks, including soda and energy drinks, plummeted by 21% in lower-income neighborhoods. And 3 years later, city-polled residents reported drinking 52% fewer of these beverages than they did before the tax passed.

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Career Advancement for Everyone

By Ryan Halvorson | April 22, 2019 |

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

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Inside the Latest Physical Activity Guidelines

By Len Kravitz, PhD | April 17, 2019 |

The more we move, the better we live. Even a few minutes of exercise is better than sitting still.

These are just two of the conclusions in the recent report from the 2018 Physical Activity Guidelines Advisory Committee, whose recommendations form a sound foundation for integrating exercise into our daily lives.

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The Power of Simple Lifestyle Changes

By Terry Eckmann, PhD | April 17, 2019 |

Lifestyle choices have a significant impact on quality and length of life. With many Americans living longer than ever, fitness pros are on the front lines of a complex challenge: How will we help people remain active and engaged from their 60s into their 90s and beyond? How can we help them stay healthy to rein in healthcare costs?

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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