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Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
What is the role of a fitness professional? Is it to lead clients and class participants through a workout, or is it to teach and empower them so they are ultimately able to exercise without the direct supervision of a professional? Over the past few years, the fitness industry has experienced explosive growth in…
If you’re a gym owner, the thought of opening a second facility may eventually float through your mind. After all, only so many clients can fit in a single space before it starts bursting at the seams. While it might be enticing to open another shop elsewhere, there’s no guarantee the new venture will be a success. Launching and growing a first gym is risky enough—in the United States, 50% of new businesses are likely to fail within the first 5 years, says the Bureau of Labor Statistics (SBA 2012). Success and survival rates for second locations are less clear, but many experts suggest that the risk of failure is even higher. However, if you do your research, understand the risks and make smart decisions, a second studio might be a viable option. Consider these important points before breaking new ground.
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IDEA Fitness Journal
Current Issue:
December 2019
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