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Archive for October 2014

5 Tools Clubs & Studios Should Be Using on Facebook

Facebook is one of the largest online social networking sites, with over 1.11 billion users, making it the platform of choice to reach consumers. With 71% of online adults using Facebook and 63% of those users logging on at least once a day, Facebook provides a great resource for clubs to reach current and potential clients.

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IDEA Code of Ethics: Group Fitness Instructors, Personal Trainers, Owners and Managers

As a member of IDEA Health & Fitness Association, I will be guided by the best interests of the client and will practice within the scope of my education and knowledge. I will maintain the education and experience necessary to appropriately teach classes; will behave in a positive and constructive manner; and will use truth, fairness and integrity to guide all my professional decisions and relationships.

Ethical Practice Guidelines for Group Fitness Instructors

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Functional Training for Pregnancy

Are you pregnant? Did you know that a woman’s body will change more in 9 months of pregnancy than a man’s will in his lifetime—and that you need an exercise program to match the transfor- mation? So says maternal exercise expert Farel Hruska, national fitness director of FIT4MOM® (a brand that includes Stroller Strides®) in San Diego. “A mom- to-be will need to master strength, agility, balance, speed, acceleration, deceleration, directional change and rotation . . . all with a load that increases every day,” she explains.

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Leveraging Change in the Workplace

Gregory Florez is the founder and CEO of V2 Performance, a premier vitality education and performance coaching firm for leaders. Through keynote speaking engagements, customized workshops and seminars, and one-on-one vitality coaching, Florez and his team have improved the health and well-being, work capacity and breakthrough performance of thousands of leaders worldwide.

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Smiles From the 2014 IDEA World Fitness Convention™

Wow. In a word, that’s how I feel. I’ve been an IDEA member for 15 years. IDEA World Fitness is always outstanding, but this year was different. There was something in the air, and the only thing I could boil it down to was the word happy! Everyone was happy, with smiling and friendly faces. They were talking, collaborating, interacting and sharing. These actions dominated this year’s event and gave me a renewed excitement that I haven’t felt in years.

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Creative Ideas That Inspire

Ageless Champions Boot Camp, offered at Inwood Athletic Club in Joliet, Illinois, focuses on improving strength, balance, agility, mobility and stability in people over 50. The class is held four times a week for 45 minutes, and each day focuses on a different ability. Twice a week participants use a TRX® Suspension TrainerTM; once a week they focus solely on flexibility and balance; and once a week they do outdoor agility training.

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Sample Class: Twisted!

Rotational movement is part of everyday life, but in order to have high levels of rotational strength, you need good trunk stability. No single muscle causes rotation or stabilization; the movements depend on a combination of several muscles working together in the transverse plane. These core muscles are always working, either to cause rotation or to resist it (to stabilize). This condensed specialty class introduces students to rotation and antirotation exercises.

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Find Your Center in the Water

Countless exercises target the core—but the majority are land-based. What happens when you bring core work into the pool? The aquatic environment complements this type of training and challenges participants in new ways. While the core is activated during most of a water fitness class, setting aside time for core-specific drills can inject even more fun. Try the following variations in your next class.

Pool Plank

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Make Them Stay!

It’s happened to every group fitness instructor: Time-crunched participants pick up (or abandon) their equipment and leave before the end of the experi- ence. Not only does this create a distrac- tion, but it prevents these students from reaping the benefits that occur in the final phase. How do you get people to stay? Read on for tips on how to encourage everyone to remain in class until the close.

Why Stay?

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“If there were one thing you could change in the fitness industry, what would it be?”

I would love to see increased respect from the medical community in terms of acknowledgment that fitness professionals can be and should be a part of the medical and healthcare model. Many, if not all, personal trainers work on a regular basis with people who deal with some sort of medical issue or condition, whether orthopedic, metabolic or neurologic. While our place may be a lot further down the chain than the physician’s, we are still part of our clients’ care.

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Retirement Planning for Personal Trainers

The benefit of being a personal trainer with a healthy lifestyle is that you can probably expect to enjoy a long, active life. While it can be possible to teach group fitness classes or train clients well into your 70s, it’s important to make a decision now: Do you want to have to work that long, or would you rather have the choice to work simply because you enjoy helping others? Do you know the age at which you would like to retire? Are you on track to accumulate the money you will need to support your retirement?

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Foundations of New-Client Training

Knowing the client. When Jessica Storm, owner of Storm Fitness, meets with a new client, the assessment process begins immediately—often without the client realizing it. Storm first assesses emotional readiness. “You need to know where clients are starting from and get a clear understanding of how they could be motivated so that you can guide them in the appropriate direction,” she explains. Storm conducts this assessment through casual conversation—usually via telephone initially and in the first in-person meeting.

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Hidden Benefits of Diet and Exercise During Pregnancy

It might not be obvious on the scales, but healthy eating and more physical activity from walking during pregnancy are directly associated with a range of improved outcomes at birth, according to a press release from the University of Adelaide. Results of the world’s biggest study of its kind—offering healthy eating and exercise advice to…

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Hip Stretches for Men

Many men struggle with inflexibility and diminished joint range of motion, especially as they age, and stretching is often the most poorly performed component of their exercise programs. You can help male participants to develop an effective active-stretching program by incorporating continuously looped resistance bands into your cool-down. Using this approach may help men with…

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