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Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.
What has changed with customer service in the last decade, and certainly in the last five years? The intersection of customer service and technology. Nowadays, clients interact more with devices, apps and platforms than they do with a live person. In many instances, these online interactions make for rapid, efficient service.
Has your program director been hinting that your participation numbers are down? It can be frustrating and challenging to keep your regular participants engaged while trying to recruit new fans. If you’re like a lot of instructors, you’ve probably gone from not having anyone to teach to maybe even having to turn people away due to lack of space! There are many things you can do to keep the participants you have, capture new ones and keep people exercising with you, year after year.
Muscle cramps can stop athletes in their tracks. Although they usually self-extinguish within seconds or minutes, the abrupt, harsh, involuntary muscle contractions can cause mild-to-severe agony and immobility, often accompanied by knotting of the affected muscle (Minetto et al. 2013). And cramps are common; 50%–60% of healthy people suffer muscle cramps during exercise, sleep or pregnancy or after vigorous physical exertion (Giuriato et al. 2018).
Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.
It was little surprise to anyone when, asked to pick her “favorite punctuation mark” for a photo shoot of the IDEA editors, Judy Minich picked the exclamation point. She approaches every situation with the thought that she can spice it up with an extra dash of excitement.
One of the many benefits of yoga is that it requires a “proximal to distal” approach. A strong core (proximal) is central to developing mobility and strength in the extremities (distal). Many yoga poses require spinal stabilization rather than flexion and are safe and beneficial for a wide range of abilities. The following three traditional stabilization postures have the added challenge of asymmetrical appendage movement, which requires the core to work harder to resist rotation.
Yoga teachers will already be well aware that the yamas are one of the eight limbs of yoga. According to Patanjali’s Yoga Sutras, the word yamas can be translated as “abstinences”; in other words, these are things yogis should avoid doing (Satchidananda 2012).
Group fitness instructors have a reputation for being fearless extroverts. And it does take self-confidence to stand in front of a group of people and lead them through an exercise routine—all while wearing a mic and managing a playlist. The truth is that we’re performing, but that doesn’t come naturally to everyone. Some of us need to fake it till we make it!
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IDEA Fitness Journal
Current Issue:
December 2019
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