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Archive for November 2015

Cycling Class: Thrill to the Hill

Who doesn’t love a hill? If you want to add interest and attention to your next cycling class, make climbing your focus. The thrill of a hill can be any combination of challenging climbs and fast, fun downhills. The goal: to reach the summit!

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Group Fitness 2.0: Maximizing Your Options

Group fitness has experienced massive change over the past three decades, and now it’s the main value proposition in membership pitches. If you doubt this, take a look at the rise in the number of boutique studios. Fitness facility managers are acutely aware of this proliferation, and some may be concerned about competing with studios that offer fitness enthusiasts an “experience” at a premium price. People will pay for a fitness community they enjoy. Understandably, even instructors are being drawn to studios that pay a premium for teaching to a packed room.

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Standards of Care and Utility for New Personal Training Directors

New managers aren’t always accustomed to looking at the big picture. They may know a lot about the fitness industry, and even a lot about business, but there are core issues relevant to running a personal training department or studio that must be solidly understood. Even veteran directors can benefit from taking a step back and reviewing the basics. This article discusses the main areas of safe practice that managers must address in order to create a sound environment for their facility’s members, clients and staff—and to protect their business.

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How to Handle Burnout

“The studio is too hot.” “The music is too loud.” “My trainer was 3 minutes late.” “Why does she teach all the best time slots?” “I didn’t like the substitute.” “We need more kettlebells.” And so on and so on.

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Fitness Managers: Add Power to Your Purpose

For the past several years, personal trainers, training managers and entrepreneurs have attended the IDEA Personal Trainer Institute to learn from the industry’s top change agents and to gain the inspiration, insight and purpose it takes to enjoy a fulfilling and financially rewarding career.

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SMS Marketing for Fitness Managers

The tasks of managing and promoting a fitness business require a multipronged skill set and the ability to do many things well. If you’re savvy, efficiency is important to you. Perhaps you’re looking for new ways to tell the world about your stellar services. You’ve got a lot to do each day and not a lot of time to do it, and you need to generate leads. You must have systems in place to convert prospects into paying customers. But once you’ve done that, what happens next? It’s imperative to deliver a world-class experience that produces results.

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5 Fascinating Facts We Learned on IDEA Fit Feed This Week

It is essential for fitness professionals to stay up-to-date on the latest health and fitness news. You never know when your clients are going to ask about some new workout or fad diet they’ve heard about; don’t let them catch you unprepared. Use IDEA FitFeed to stay in the know. This inclusive tool collates health, fitness and nutrition news being shared by fitness professionals around the web and posts the top trending news items in one convenient location.

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Inspire by Example

Mind-body personal training is about more than fusing yoga moves or other mind-body exercises into a training session. Mind-body trainers support their clients in developing greater well-being in body and mind. In this more comprehensive training paradigm, trainers draw on concepts from traditional Eastern healing disciplines as well as modern science.

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How to Teach Posture on a Deeper Level

Why is it hard to stay on track while traveling? Start with the distractions. If it’s not a smartphone diverting your attention, it’s a book or laptop, fast food or your travel companion. Distractions are not bad, mind you. They’re simply inevitable.

That’s why it’s so important to shift your priorities. Instead of checking social media and email the next time you sit down on a plane or train, how about tuning in to posture and body awareness?

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Research Supports Benefits of Integrative Training

Mind-body personal training is not a new concept, and yet the demand for programming that includes mind-body practices and holistic approaches seems to be increasing. This trend reflects the growth of integrative medicine and comes from consumer demand, marketing, and emerging evidence that the benefits of complementary health approaches are real or meaningful (NCCIH 2015). Is the personal trainer’s role changing, or is this more holistic approach simply another niche training style?

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Fit Tech Attrition: Does It Stymie Programs?

There’s a lot of buzz about fitness technology as a trend. However, for a trend to be valuable to the fitness industry, it must help people exercise more regularly and effectively. Fit tech does both, but it may also complicate how people feel about working out. If getting off the couch wasn’t enough of a…

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Hosting a Community Dinner on the Gym Floor

A lot of trainers are tiring of standard solutions for fixing our broken
relationship with food. Yet if you look around the industry for examples
of gyms winning the long-term food battle, you’re likely to come up
short. The more you search, the more you find the same answers:
supplements, bars, shakes and fixed meal plans. Some gyms offer a “free
nutrition consultation,” but few pay much attention to the long-term
educational process required to change behavior and get people eating
real food.

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Fitness Technology Stats

If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.

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10 Steps to Ease Tension on Any Seat, Chair or Bench

Why is it hard to stay on track while traveling? Start with the distractions. If it’s not a smartphone diverting your attention, it’s a book or laptop, fast food or your travel companion. Distractions are not bad, mind you. They’re simply inevitable.

That’s why it’s so important to shift your priorities. Instead of checking social media and email the next time you sit down on a plane or train, how about tuning in to posture and body awareness?

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A Teaching Kitchen in Your Studio?

Those of us who know how to cook typically learned by helping our
parents in the kitchen when we were growing up. We picked up on little
pointers, burned some toast, learned how to eyeball a measurement and
prepared recipes passed down through the generations. Developing a
comfort level in the kitchen requires practice—spending time there
planning, preparing and serving meals (and washing the dirty dishes!).

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15 Personal Training Predictions for 2016

Personal training has become a powerhouse in the fitness industry.
With $10 billion in annual revenue and a projected 2.5% growth
(IBISWorld 2015), this profession has planted deep, strong roots.
Despite being a comparatively new industry (it got its start in the late
1980s/early 1990s), personal training has seen its share of change over
the past several decades. What was once a luxury for the wealthy has
become increasingly accessible to those with less disposable income—and

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