Business
Lessons From Kenyan Runners
To get faster and chase their dreams, Kenyan runners have specific training habits which can benefit your fitness business and career.
10 “Exercises” to Build a Better Career
Follow the lead of successful fit pros to embrace today’s opportunities to the fullest and build a better career.
2022 IDEA World Fitness Awards
Those honored with the 2022 IDEA World Fitness Awards are authentically living this year’s “Limitless” theme.
Sustainability Practices in Fitness
This article provides an overview of sustainability issues in fitness and ways to improve sustainability practices in your business.
Inspired Service: Renewed Commitment and Silver Linings
For IDEA, which has proudly touted a 98%–99% customer satisfaction rating for many years, this was aIDEA service crisis. On Friday, August 5, the IDEA team discovered that hundreds of customer voice mails had been stuck in a digital black hole. IDEA members were calling us for help, but we didn’t even know it.
Get Out of Your Comfort Zone
Staycations are great, but sometimes it takes a holiday outside the confines of our comfort zones to stretch ourselves and grow. I’m just back from a much-needed vacation and change of scene and routine. Disconnecting…
Transform Knowledge Into Power
Remember that spark of passion that led you to your fitness career? Like any fire, it needs tending and nurturing. If the idea of more education elicits painful memories of late-night cramming and pop quizzes, it may be time to reframe, reimagine and rekindle your yearn to learn.
The #1 Fitness Event of the Year Returns in Person!
2022 IDEA World convention is a reunion for fit pros from around the world in the “entertainment capital of the world,” Las Vegas, July 20–24.
Your 2022 Talent-Attraction Program
To win members and fit pros back to your classes and training schedules, owners and managers need a winning talent-attraction program.
40 Future Fitness Trends to Grow Your Business
At IDEA, we’re fond of the number 40, especially this year. The not-so-secret reason? Because 2022 marks our 40th anniversary as a guiding force in health, fitness and nutrition. As we’ve grown up alongside the fitness industry, we’ve witnessed unimaginable transformation and scoped out future fitness trends. Take a look at these 40 solid pathways to success, some of which are already established and others that are emerging.
IDEA World: Where Learning—and Success—is Limitless
It’s time we come face to face with, well . . . faces! We’ve done a great job with pandemic- mandated virtual pivots, but now we can turn our energy back to in-person learning—and the 2022 IDEA® World Convention is the perfect place where we can face the future together. Without hesitation. Without limits.
Fitness Business Q1 Check In
As we close out Q1 2022, take a minute to assess, reset and reimagine what’s possible for your fitness business and your career.
How to Find Fitness Business Mentors
In a recent episode of the IDEAfit PRO SHOW podcast, host Sandy Todd Webster spoke with mindful movement specialist and speaker, Lawrence Biscontini. His illuminating conversation provides a valuable how-to guide for cultivating relationships with business mentors and discovering the industry secrets that will take your career to the next level.
What’s in Your Tech Stack?
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
Simple Steps to Self-Promotion
This article explores the ins and outs of self-promotion and explains how to make it work for your business.
Celebrating Women in Fitness
March is Women’s History Month. There is still plenty of time to reach out to your sisters in the industry and tell them how much their leadership has impacted you.
A Time of Renewal
Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.
Networking: A Career Investment that Pays
The fitness industry is an embarrassment of riches in terms of exceptional individuals who can become your amazing lifelong friends, mentors or part of your trusted network. Get over your shyness and mingle. Introduce yourself. Reestablish the relationships that may be frayed after 2 years of pandemic.
Billy Blanks: A Celebration of Creativity and Character
Billy Blanks was born with an anomaly in his hip joints that left him clumsy and subject to taunts. He found strength—both physically and of character—in karate, and he went on to a successful career as a martial arts champion, bodyguard and movie star. That in itself is a pretty amazing story. But in Blanks’ case, that’s just the preface . . .