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The traditional fitness facility has typically been viewed as a place to work out and play sports in order to change one’s physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.
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The vast majority of you are not only fitness professionals—you’re entrepreneurs, too. That’s quite a balancing act depending on your knowledge and comfort level when it comes to building, marketing and running a successful business. At MELT, we’ve been there—first as our creator Sue Hitzmann figured out her own business game plan and now, decades…
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If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.
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The lockdown created a new space to explore, and there’s less good news, good news and great news trending among fitness consumers amid the pandemic roller coaster. Personal trainers, group fitness instructors and fitness entrepreneurs are ready to meet movement-hungry people wherever they are on the path to health, wellness and happiness.
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Let’s consider what’s needed to rebuild your fitness career and ensure business success after a rough year of closures.
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An overview of how time, type and talent have changed since the pandemic began and how these could affect your fitness hybridization approach.
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Get ready to shine, sparkle, succeed and sizzle with a few simple dos and don’ts on how to be a great podcast guest.
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We celebrate the recipients and finalists of the IDEA World Fitness Awards and take pride in their efforts to Inspire the World to Fitness®.
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Nothing is more effective for bringing people together than hosting an interesting event to impart important, cutting-edge information. Not only is it a great way to create a more engaged community, but offering specialized education led by an outside expert could expand your offerings and perhaps provide an additional profit center.
Read MoreIf you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.
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In order to operate your business safely, here is a legal crash course with 4 core tips you should keep in mind.
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The word posture tends to evoke the image of a schoolgirl standing perfectly erect with a book on her head. More accurately, static posture refers to the way in which a person holds his or her body or assumes certain positions, such as sitting, standing or sleeping. The cumulative effect of the time spent in certain positions can lead to prolonged static-posture damage to both the musculoskeletal and myofascial systems of the body.
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Instead of viewing digital fitness companies as opponents, what if we drew lessons from their successes to enhance what we provide in person?
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Compassionate coaching involves recognizing the needs of another person, feeling empathy for that individual and taking action to help.
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These four considerations will help your business deliver exceptional customer service, retain clients, and succeed during turbulent times.
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Businesses are realizing that outdoor fitness is the ideal way to keep patrons engaged, so we gathered some tips to help you adapt.
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Fitness businesses that make it are the ones who achieve organizational efficiency by using fewer resources to meet the same goals.
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As a business coach for gym owners, I’ve taught this to many of my clients who have used this method with similar success as noted above.
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With the pandemic, many fit pros rose to the occasion by providing online fitness platforms that offered business tools to improve training.
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When fit pro fail to acknowledge racism, homophobia and other systems of oppression, we fail in creating inclusivity in fitness spaces.
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