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Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
What is the role of a fitness professional? Is it to lead clients and class participants through a workout, or is it to teach and empower them so they are ultimately able to exercise without the direct supervision of a professional? Over the past few years, the fitness industry has experienced explosive growth in…
If you’re a gym owner, the thought of opening a second facility may eventually float through your mind. After all, only so many clients can fit in a single space before it starts bursting at the seams. While it might be enticing to open another shop elsewhere, there’s no guarantee the new venture will be a success. Launching and growing a first gym is risky enough—in the United States, 50% of new businesses are likely to fail within the first 5 years, says the Bureau of Labor Statistics (SBA 2012). Success and survival rates for second locations are less clear, but many experts suggest that the risk of failure is even higher. However, if you do your research, understand the risks and make smart decisions, a second studio might be a viable option. Consider these important points before breaking new ground.
To be “well” means seeking a state of physical, mental, and social well-being. Wellness is a lifelong effort, and fitness is a part of the quest. There are multiple dimensions of wellness—including physical, emotional, intellectual, spiritual, environmental, social, and occupational. It turns out that when you work out, you’re not only boosting your physical wellness but other dimensions as well. As part of the Mindbody Wellness Index, we asked more than 20,000 Americans from 50 major U.S. cities about their fitness habits. We learned which cities are most dedicated to fitness, how often they’re getting their sweat on, and what forms of exercise they want to try next.
Has your business experienced faster staff turnover than you’d like? Are you about to hire new staff? Do you want your fitness pros to remain loyal to your facility? You can beat the high-turnover odds in the fitness industry. The key is to find qualified pros who fit your business and then set them up for success, giving them specific training for their positions and clearly communicating your expectations. Consider the hiring and onboarding system I’ve developed over the past 8 years of running my own business.
Starting your first fitness business takes commitment, determination and the will to succeed. Scaling that business takes all of that AND the willingness to tackle challenges that don’t apply to a single location. Smart planning now makes the eventual transition (it will happen!) smoother. The following are four steps that fitness businesses take to successfully grow their operations.
Nothing is more effective for bringing people together than hosting an interesting event to impart important, cutting-edge information. Not only is it a great way to create a more engaged community, but offering specialized education led by an outside expert could expand your offerings and perhaps provide an additional profit center.
Health and wellness coaching has hit an important professional milestone. The AMA has officially recognized the role of health and wellness coaches as nonphysician healthcare professionals by approving procedural codes for tracking health and well-being coaching services. This means that health and wellness coaches who are certified by either the National Board of Health and Wellness Coaching (NBHWC) or by the National Commission for Health Education Credentialing Inc. are recognized as Category III healthcare professionals.
If you ever wander the halls of the IDEA office, you may have the good fortune to be greeted warmly with a bright smile from Calvin La, our affable senior inspired service specialist. Always one to approach his work and interactions with kindness and integrity, Calvin has a knack for making you feel at ease.
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
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IDEA Fitness Journal
Current Issue:
December 2019
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