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Harnessing Body Scan Technology in Fitness

In modern fitness and wellness practice, precision and personalization are cornerstones of effective client programming. While traditional methods such as calipers, tape measurements, and scales have long served as tools…

Client Newsletter
Digital Marketing for Fitness Professionals

In today’s online-driven world, digital marketing is no longer optional—it’s essential. Whether you’re a personal trainer, wellness coach, or group fitness instructor, a strong digital presence helps you attract new…

The Female Gym Experience

Women who train in gyms expressed both positive and negative emotions, from feeling “always on display” to “sometimes empowered”, in a survey study that explored women’s body image and gym…

Year-Long Career Success Workshop

2025 is YOUR year! IDEA is excited to bring you a year-long workshop centered on how to grow your business, whether you are employed by a club, own your own…