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In what way, if any, have you expanded your fitness services in 2020?
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These accounts are offered for inspiration as you reassess, re-envisage and execute your own new-and-improved business model in the fitness industry.
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As a fitness leader, it’s essential to look at how you’ll coach, engage and develop your team as we emerge from stay-at-home orders.
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Clear and organized communication is the foundation of great leadership. Let’s explore how to roll out a successful virtual communication strategy.
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Understand the different styles of selling (deceptive, simplification and experiential), follow the three steps presented here, and you will succeed.
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For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.
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This article will explore strategies to utilize boot camp style programming to increase and sustain your business and your client base.
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The IDEA World Fitness Award recipients and finalists each have a tale to tell. Here, all the honorees share their journeys, strategies and triumphs.
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Mastery doesn’t happen overnight, and the process is never finished. Why not take time to gain a competitive edge? Here are 5 reasons to take action now.
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What does strong management look like during such an unprecedented time, and how do you leverage authenticity while also contributing to future success?
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How do you determine which products and services will attract your ideal clientele? Determine your optimal path by addressing five fundamental guidelines.
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As a CPA, I’ve noticed patterns in how people manage money and taxes, and I’ve developed a list of the top five mistakes fitness pros make.
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Business during the current restrictions might seem impossible, but here are ways you can continue to engage your members and help them achieve their goals!
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When moving operations online, fitness facilities must protect their data and reputation by addressing many cybersecurity considerations
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Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.
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As studio owners begin resuming business and welcoming clients back, they’re faced with a new fitness landscape that’s not the one they left months ago.
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A mentor, a wise pro who has gained experience from real-life lessons, can share secrets for future success in the fitness industry.
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If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success.
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Innovation is the key to success in an ever-evolving world, and at no point in recent history has this been more important than now. For the first time ever, the IDEA World Club & Studio Summit will be available in a virtual format so that you can access all the top strategies and best practices you need to secure a lucrative and lasting future for your business—all from the comfort of your club, studio or living room. Over the course of 2 days, the best in the business will be on-hand live to share their strategies for success and to help you overcome the challenges you face now and develop the resilience to face them in the future.
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The COVID-19 virus has affected all areas of the economy, and the fitness industry has been hit hard. Many brick and mortar stores are closed but can sell their goods online for home delivery. Restaurants can produce and sell food for carry-out or delivery. However, fitness is a service-driven business built on interpersonal connection.…
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IDEA Fitness Journal
Current Issue:
December 2019
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