Business
IDEA World: Where Learning—and Success—is Limitless
It’s time we come face to face with, well . . . faces! We’ve done a great job with pandemic- mandated virtual pivots, but now we can turn our energy back to in-person learning—and the 2022 IDEA® World Convention is the perfect place where we can face the future together. Without hesitation. Without limits.
Fitness Business Q1 Check In
As we close out Q1 2022, take a minute to assess, reset and reimagine what’s possible for your fitness business and your career.
How to Find Fitness Business Mentors
In a recent episode of the IDEAfit PRO SHOW podcast, host Sandy Todd Webster spoke with mindful movement specialist and speaker, Lawrence Biscontini. His illuminating conversation provides a valuable how-to guide for cultivating relationships with business mentors and discovering the industry secrets that will take your career to the next level.
What’s in Your Tech Stack?
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
Simple Steps to Self-Promotion
This article explores the ins and outs of self-promotion and explains how to make it work for your business.
Celebrating Women in Fitness
March is Women’s History Month. There is still plenty of time to reach out to your sisters in the industry and tell them how much their leadership has impacted you.
A Time of Renewal
Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.
Networking: A Career Investment that Pays
The fitness industry is an embarrassment of riches in terms of exceptional individuals who can become your amazing lifelong friends, mentors or part of your trusted network. Get over your shyness and mingle. Introduce yourself. Reestablish the relationships that may be frayed after 2 years of pandemic.
Billy Blanks: A Celebration of Creativity and Character
Billy Blanks was born with an anomaly in his hip joints that left him clumsy and subject to taunts. He found strength—both physically and of character—in karate, and he went on to a successful career as a martial arts champion, bodyguard and movie star. That in itself is a pretty amazing story. But in Blanks’ case, that’s just the preface . . .
Resolution Revolution!
We’ve heard all the classics: Lose weight! Get into shape! Start going to the gym! New year, new you! While New Year’s resolutions are the kindling that spark our clients to reach out to us for help, the professional community has to fan the flames with the right balance of skill, enthusiasm and fun to help clients sustain their inner fire for change.
What Do Instructors Want in a Group Fitness Manager?
Eight veteran group exercise instructors share their insight on the attributes needed to successfully take on the role of fitness manager.
Strategy vs. Schedule, Part Three: The Fitness Class Ecosystem
This article identifies how to build a fitness class system while helping current participants discover more and guiding new participants.
How to Rebuild Your Fitness Career, Part Three
How do you step up your sales game to rebuild your fitness business? Self-doubt looms large when you need to determine pricing.
The Synergy of Togetherness
We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to our offerings. But let’s face…
Surviving and Profiting With Cashless Payments
You’ve probably noticed that your clients don’t pay with cash or check as much. Is your fitness business prepared for cashless payments?
Fitness Schedule vs. Strategy Part Two: Get the Timing Right
There are many strategies you can use to create a logical fitness schedule that fits consistently into your participants’ lives.
How to Rebuild Your Fitness Business, Part Two
In step two, we discuss developing a diversified sales cycle that appeals to the “ideal client” in your fitness business.
Transform Your Fitness Facility
The traditional fitness facility has typically been viewed as a place to work out and play sports in order to change one’s physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.
Get Your Biz in Shape! Success Secrets From MELT
The vast majority of you are not only fitness professionals—you’re entrepreneurs, too. That’s quite a balancing act depending on your knowledge and comfort level when it comes to building, marketing and running a successful business….
Maximize Impact in a Functional Training Zone
If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.