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A group fitness class title is a calling card; it attracts participants by previewing or hinting at the class experience.
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The wellness landscape is shifting, and people are looking for an opportunity to make changes. The answer may lie in personalized fitness.
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As our industry shifts, an essential conversation is technology—in particular, how to create a full-scale experience for clients of your fitness business.
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Fitness professionals will come together to exchange best practices and discoveries in their fitness careers at 2021 IDEA World Virtual, July 9–11.
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Small business owners will soon be able to borrow more COVID-19 business relief money through the Economic Injury Disaster Loan (EIDL) program.
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Pilates and mind-body movement to keep your clients engaged, motivated and eager to keep moving with you in-person and virtually.
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IDEA has remastered membership to see fit pros thrive. Here are 7 incredible reasons to become an IDEAfit+ Member and propel your fitness career forward.
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When marketing to young adults, consider brand values. Gen Z and millennials care about sustainability and social impact, according to a survey.
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CDC reports show efficacy of safety practices in the fitness industry and provide recommendations to ensure COVID-19 safety in fitness facilities.
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To succeed in the digital fitness paradigm, coaches need to craft digital fitness experiences by leveraging streaming platforms and artificial intelligence.
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Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
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These inspiring strategies can help fitness businesses expand their reach and create revenue streams during the pandemic.
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Improve your fitness business with these strategies for motivating and inspiring your staff through virtual team meetings.
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Learn how to best weave online or virtual technology into your business plan to rebuild your fitness business in a digital-first world.
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The Health & Fitness Recovery Act of 2020 reflects efforts to provide financial relief to health and fitness businesses hurt by the pandemic.
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These 21 actionable tips can serve as inspiration for you to rebuild your fitness business during the pandemic better than it was in the “old” normal.
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Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
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To truly diversify, create inclusion, and ensure equity for team members and customers, it’s critical to create a culture that exhibits these traits.
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Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
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This moment in time is a great opportunity to reinvent your business model, and one good place to look for inspiration is the boutique fitness niche.
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