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CDC reports show efficacy of safety practices in the fitness industry and provide recommendations to ensure COVID-19 safety in fitness facilities.
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To succeed in the digital fitness paradigm, coaches need to craft digital fitness experiences by leveraging streaming platforms and artificial intelligence.
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Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
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These inspiring strategies can help fitness businesses expand their reach and create revenue streams during the pandemic.
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Improve your fitness business with these strategies for motivating and inspiring your staff through virtual team meetings.
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Learn how to best weave online or virtual technology into your business plan to rebuild your fitness business in a digital-first world.
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The Health & Fitness Recovery Act of 2020 reflects efforts to provide financial relief to health and fitness businesses hurt by the pandemic.
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These 21 actionable tips can serve as inspiration for you to rebuild your fitness business during the pandemic better than it was in the “old” normal.
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Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
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To truly diversify, create inclusion, and ensure equity for team members and customers, it’s critical to create a culture that exhibits these traits.
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Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
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This moment in time is a great opportunity to reinvent your business model, and one good place to look for inspiration is the boutique fitness niche.
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During stressful times like the pandemic, it’s important to make time not only for personal self-care but also for professional development.
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In what way, if any, have you expanded your fitness services in 2020?
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These accounts are offered for inspiration as you reassess, re-envisage and execute your own new-and-improved business model in the fitness industry.
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As a fitness leader, it’s essential to look at how you’ll coach, engage and develop your team as we emerge from stay-at-home orders.
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Clear and organized communication is the foundation of great leadership. Let’s explore how to roll out a successful virtual communication strategy.
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Understand the different styles of selling (deceptive, simplification and experiential), follow the three steps presented here, and you will succeed.
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For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.
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This article will explore strategies to utilize boot camp style programming to increase and sustain your business and your client base.
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IDEA Fitness Journal
Current Issue:
December 2019
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