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Empowered Entrepreneur Podcast: Lashaun Dale

By Pete McCall, MS | December 10, 2019 |

  Content is king—from scrolling through the social media feeds of popular influencers to reading and watching fitness blogs, exercise tutorials and more; if you like to sweat or make a living by making others sweat, then you probably consume a wide variety of content, all of which attracts leads and serves as a retention…

Increasing Employee Diversity and Inclusion

By Stephanie Vlach, MS | December 10, 2019 |

As the health and fitness industry continues to evolve and grow, staff diversity and inclusion efforts are becoming increasingly important. The U.S. Equal Employment Opportunity Commission mandates that job applicants and employees cannot be discriminated against “because of their race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age (40 or older), disability or genetic information” (EEOC n.d.). However, making a conscious effort to diversify goes above and beyond following the law.

Discover what diversity means and what you should consider as you put together a diverse staff.

Being Your Own Boss

By Shannon Fable | December 10, 2019 |

There are several paths to becoming an entrepreneur in the fitness industry. While most discussion is centered around opening a studio and capitalizing on what your current clients believe to be your unique skills and talents, this represents only one path forward. You can choose to have a roof over your head, or you can go to your clients. You can stick with profiting from your intellectual property, or you can “borrow” an idea from someone else. Whatever you choose, owning your own business has never been easier. You just need to figure out which route makes the most sense for you!

The Secret to Social Media Success

By Ryan Halvorson | December 10, 2019 |

Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers ( However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.

Three Ways to Keep Your Clients

By MINDBODY | December 3, 2019 |

You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.

Level-Up Your Text Message Marketing Game

By MINDBODY | December 3, 2019 |

Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.

How to Audit Your Customer Experience

By Kyle Magin | November 26, 2019 |

Nobody knows your business like you do.

From scheduling your employees to greeting your regulars by name, you know the people, processes, and products that make it go. 

But it’s helpful to see your business from your clients’ eyes, as well. Completing a customer experience audit can help you understand that. It can also help you to find out what you’re doing well, and what you can upgrade to make your business an easier, friendlier place to spend money at.

10 Reasons Why Fitness Instructors Should Teach on Vacation

By Fit Bodies, Inc. | October 24, 2019 |

Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world:

Do It for the ‘Gram

By MINDBODY | October 24, 2019 |

Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.

But, being strong on the 'gram doesn’t have to dominate your time.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019