Everything a fitness professional needs to advance your fitness career.
Education & Courses
Access to hundreds of quality online courses and certificates. Whether you want to remain current with your certification or learn something new, IDEA’s continuing education provides fact-based content from the instructors you trust.
Insurance Services
Whether you're a personal trainer, group exercise instructor, yoga instructor, health & wellness coach, dietitian or business owner, IDEA Insurance Services gives you access to the most affordable, flexible and comprehensive liability, medical and dental coverage in the industry. We know the fitness industry better than other insurance providers because we helped build it!
Events
Join us for two in person events in 2025. IDEA & ACSM Health & Fitness Summit and the career inspiring IDEA® World provide unparalleled innovation, support, excitement and inspiration. Prepare for game-changing and immersive events that provide everything you need to become a true leader in your community.
Publications & Content
The award-winning Digital Fitness Journal is the gold-standard digital publication of the fitness industry. But you also get much more, including a range of digital newsletters and access to over 15,000 fact-based articles from our award-winning content creators.
Publications & Content
The award-winning Digital Fitness Journal is the gold-standard digital publication of the fitness industry. But you also get much more, including a range of digital newsletters and access to over 15,000 fact-based articles from our award-winning content creators.
Recruitment and Earning Opportunities for Trainers and Club Owner/Operators
Whether you are a trainer looking to pick up classes or you're a club looking to find a qualified temporary or full time employees, IDEA® has partnered with CoverMe Fitness to provide an app that matches verified and qualified trainers with owner/operator club and boutiques in your community. Learn more
Tools to simplify your business
Program Builder
Build workout programs for clients using our exercise library with over 1,000 videos to choose from. Watch videos or create workouts with the IDEAfit Program Builder.
Social Media tools
With FitPost, it’s easy to engage your clients consistently with interesting, relevant, fact-based content across your social media channels. Use our automated scheduler to post relevant curated content when and where you want it to land, or create your own posts.
Email Marketing
IDEA Client Newsletter takes the work out of providing a newsletter full of motivational content to your clients. IDEA sources, builds and sends the email out on your behalf every month. Bonus: Customize it with your own branding!
Join IDEA Today!
Manage your business, engage with your clients, and expand your education! Join the largest network of Fitness Professionals in the world.
What our Fit Pros are saying…
"I have been an IDEA member since 2017 when I attended my first IDEA World Convention. I was blown away by the number of sessions to select from at the conference, how organized the entire event was, and how outstanding the presenters were. IDEA is a phenomenal resource for fitness professionals looking for education, networking, and all kinds of career support. Through IDEA I have made incredible friendships, found myself the BEST mentor, and have made giant strides in my career that I don’t think I would have accomplished had I not experienced an IDEA World convention. Every fitness professional needs an IDEAfit+ membership!"
Lanie Schrubba
Fitness Director at Renaissance Athletic Club in Benton Harbor, Michigan
"IDEA had been a steadfast support and wealth of knowledge to me over my 35 years in the Fitness Industry! Not only with superior customer service, but also for Insurance and Continuing Education. Thank you IDEA! Peace."
Lynnette Blomquist
35-year Fitness Professional - ACE Personal Trainer; ACE Group Fitness, Glading Master Trainer.
"Becoming an IDEA Health & Fitness member was one of the best decisions I've made as a trainer. If I need support, CECs or I'm looking for a great fitness article I know I can go to the website or open my physical copy of the IDEA Fitness Journal. There is nothing like attending an IDEAfit Conference and being part of a community of like-minded professionals. I have met so many wonderful people over the years through IDEAfit. It's a community that I am thankful and proud to be a part of! Thanks for all you do IDEA!"
Sandy Ellis
Fitness Professional
A plan for every professional
No matter how big or small your business is, we have a plan for you,
$6999
IDEAfit Professional
Good for the Fitness Professional who is getting started, or who just wants access to the IDEA community.
$199
IDEAfit+
Perfect for the Fitness Professional who wants it all! Education, credits, and pro business tools.
$5999
Student
Reduced pricing for students and faculty. Requires a verified ".edu" email address.