As fitness professionals, we face the challenge of competing for our clients’ attention. People often have a difficult time focusing on the present moment and are unwilling to disconnect. Research reveals what neuroscientists and psychologists have identified about technology-addicted behavior and which activities can provide relief. Read on to gather information and tips for you and your clients.Read More
Practicing yoga benefits both brain structure and function by increasing grey matter in brain regions responsible for memory recall and emotion regulation, among other changes, according to research findings published in Brain Plasticity (2019; doi:10.3233/BPL-190084). Researchers at the University of Illinois and Wayne State University reviewed 11 studies that examined the effects of yoga on brain structures, function and cerebral blood flow.Read More
High-intensity interval training and variably challenging, high-intensity workout programs continue to be popular because they produce the results that clients want. High-intensity exercises can be effective, but they place a lot of stress on the physiological systems of the body. Proper recovery is therefore important.Read More
Are happiness exercises part of your training program design? Does that question seem odd? As you embark on a new year of helping clients work toward their fitness resolutions, this is the perfect time to pause and consider how you can use every tool at your disposal to make sure people succeed. Your toolbox includes harnessing the power of positivity to promote physical activity.Read More
Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.Read More
Looking for ways to activate and strengthen the core that go beyond the plank? IDEA’s latest free course (that’s right, free!) will help you fill your toolbox with a variety of multiplanar exercises that specifically—and effectively—target the core, keeping your clients interested and engaged.Read More
Scrambling for CECs is the worst. That’s why IDEA is offering one free CEC when you learn “How to Assess Special Populations” in a free, online course. Whether you work with older adults, or people who have obesity or chronic conditions, it’s important to establish movement baselines to create effective programs.Read More
By now, you’ve heard that “sitting is the new smoking.” It’s a catchy phrase with a powerful message: A sedentary lifestyle can impact your health—and not in a good way.
Consider your average client. She takes time to exercise (which is so good!) But, her other 23 hours are likely seated. She drives to work, appointments, shopping centers, the gym and then likely relaxes with screen time.
Meet IDEA FitPro U Labs. Your source for free online courses. Each course is under 1 hour and includes activities to keep you on track and engaged. Plus, IDEA members can earn free CECs.
One of the best ways to attract new clients (and retain your current roster) is to continually uplevel your knowledge. Learn how to use a new piece of equipment, cut through the clutter of nutrition “facts” or master a new technique to amplify your clients’ results.
Nutrition research is hard to distill. There is so much noise about sugar, fat, types of fat, protein, inflammation. . . the list goes on. If you’re ready to get up-to-date with a clear look at today’s nutrition join this free course through IDEA FitPro U Labs. You’ll also earn 1 free CEC hour! Really.Read More
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.Read More
You’re a forward-thinking, highly skilled professional who works tirelessly to Inspire the World to Fitness®. After hustling for clients, teaching countless classes and paying bills, the question is, what do you do for yourself to make sure the passion that drove you to become a fitness leader continues to burn bright?Read More
Learn the strategies to develop a club or studio that inspires, thrives and affords you the personal and professional life you’ve always wanted at the IDEA World Club & Studio Summit.
Heading into its fourth year, this Summit—on how to succeed in the business of fitness—has become its own conference thriving inside IDEA World. There seem to be events popping up all over the country for people who run clubs and studios.
As your clients resolve to shed bad habits and holiday pounds, you probably have a few personal goals of your own this year. Maybe you want to better help clients in the new year or advance your career. Maybe you want to start your own business or increase your earning potential.Read More
Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.Read More
Your new client, 16-year-old Alexis, is a competitive athlete who wants you to design a fitness program that will help her prevent a second anterior cruciate ligament (ACL) tear. She partially tore her ACL while playing soccer and rehabbed it with a physical therapist, who cleared her to play again. Alexis returned to spring softball without an issue, but she would like to be as fully prepared as possible for the upcoming fall soccer season. She hopes to be recruited to play in college, but her parents are concerned she will sustain another ACL injury, perhaps a more severe one.Read More
The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.Read More
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