Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.
What has changed with customer service in the last decade, and certainly in the last five years? The intersection of customer service and technology. Nowadays, clients interact more with devices, apps and platforms than they do with a live person. In many instances, these online interactions make for rapid, efficient service.
Has your program director been hinting that your participation numbers are down? It can be frustrating and challenging to keep your regular participants engaged while trying to recruit new fans. If you’re like a lot of instructors, you’ve probably gone from not having anyone to teach to maybe even having to turn people away due to lack of space! There are many things you can do to keep the participants you have, capture new ones and keep people exercising with you, year after year.
Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.
Group fitness instructors have a reputation for being fearless extroverts. And it does take self-confidence to stand in front of a group of people and lead them through an exercise routine—all while wearing a mic and managing a playlist. The truth is that we’re performing, but that doesn’t come naturally to everyone. Some of us need to fake it till we make it!
Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.
Nutrition advice from social media “experts” is best viewed with a huge grain of Himalayan pink salt, says new research presented at this year’s European Congress on Obesity. British researchers at the University of Glasgow recently combed through popular U.K. nutrition and weight loss blogs to determine how much of the advice being dished out was trustworthy. The social media influencers were graded on transparency, nutritional soundness and use of research-backed references.
Being glued to your smartphone at night may not be so smart if you’re trying to stick to a healthy diet. In research presented at the 2019 conference of the Society for the Study of Ingestive Behavior, in the Netherlands, rats exposed at night to just 1 hour of blue light—the same type of light emitted by many digital devices like smartphones—consumed more sugar afterward than when they were not exposed to blue light at night.
As we become better informed about the potential pitfalls of too much screen time, findings in the Journal of Behavioral Medicine suggest that sitting in front of a computer to play a diet-focused game may drive people to trade in their candy for cauliflower!
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