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Despite the tragedy of human loss and the damage wrought on our businesses, the fitness industry continues to find new ways to build our business models.
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The final column often includes reflecting on the gifts of the past year, but it’s safe to say most are ready to close the book on this twisted plot called 2020.
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We are thrilled to share that IDEA has been acquired by Pocket Outdoor Media, the world’s leading creator of active lifestyle content.
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In a world full of change, one IDEA tradition has endured: Our July–August issue is filled with in-depth features to stoke your intellect and imagination.
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The fitness industry—like the rest of the global community—has been transformed in previously unimaginable ways since the COVID-19 crisis upended every bit of structure and normalcy we once knew.
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A primary reason fitness professionals are drawn to IDEA is for our gold-standard educational content. IDEAfit.com is constantly abuzz with pros researching the latest evidence-based and most practical health, exercise, nutrition, behavior change and business information available in the trade. Members share their best practices and advice within IDEA Answers and strengthen their body of knowledge by accessing the dynamic news unfolding on the site daily.
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Until a couple of years ago I was still attacking my workouts with the same intensity I did when I was a young competitor with lofty goals and dreams of athletic greatness. Eventually, I found myself dreading sessions and feeling burned out. There was no point in hating my workouts, I decided, and I vowed to let go of the negativity. Though I still craved movement, I was doing it for the wrong reasons—or I really didn’t have a good reason—and it was affecting the outcome of my hours in the gym.
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IDEA Fitness Journal
Current Issue:
December 2019
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