fbpx Skip to content
A Season of Gratitude

On behalf of our team, we wish you a rich and happy holiday season, and we thank you for your continued support of our shared mission.

IDEA logo on green planet
Toward Keeping Our Planet Fit

This issue marks the first time Fitness Journal has taken a deep dive into planet sustainability and the action steps for fit pros.

IDEA World Convention logo
Of Alchemy, Energy and Togetherness

This collector’s issue is doubly special since it marks IDEA’s 40th anniversary and our first in-person IDEA® World Convention since 2019.  

Friday Super Sets

Welcome to the first edition of “Friday Super Sets.” I’ll be dropping in at the end of each week to get better acquainted with you and other IDEA Members, and to share notes and links regarding content you may have missed during your busy week. Each edition will be chock-full of information and links that I believe you’ll enjoy.

PTI 2022 ad
Nourishment for All Seasons

As we enter the most foodcentric season of all, we hope the features section in this issue sparks new perspective on two fascinating nutrition topics: how the pandemic has changed the ways people eat and how to differentiate among food allergies, intolerances and sensitivities.

IDEAfit+ Membership Logo
Amplify Your IDEAfit+ Membership

As we merge into autumn, let’s pause to ensure that you and your teams are maximizing your IDEA Health & Fitness Association benefits.    

2021 IDEA World Virtual
Is Fitness Essential?

Fitness professionals know how essential fitness is, but during the pandemic, the legal interpretation of “essential” vastly differed.

Personal Trainer Institute 2021
Better Days Ahead

Despite the tragedy of human loss and the damage wrought on our businesses, the fitness industry continues to find new ways to build our business models.

Kyla Maynard
Gratitude in the Face of Challenge

The final column often includes reflecting on the gifts of the past year, but it’s safe to say most are ready to close the book on this twisted plot called 2020.

POM Logo
The Magic of Beginnings

We are thrilled to share that IDEA has been acquired by Pocket Outdoor Media, the world’s leading creator of active lifestyle content.

IDEA World Virtual
Silver Linings and Sunny Sides

In a world full of change, one IDEA tradition has endured: Our July–August issue is filled with in-depth features to stoke your intellect and imagination.

IDEA Website and Member Perks
Hello, New Website and Member Perks!

A primary reason fitness professionals are drawn to IDEA is for our gold-standard educational content. IDEAfit.com is constantly abuzz with pros researching the latest evidence-based and most practical health, exercise, nutrition, behavior change and business information available in the trade. Members share their best practices and advice within IDEA Answers and strengthen their body of knowledge by accessing the dynamic news unfolding on the site daily.

Resolution Revolution: Train Happy!

Until a couple of years ago I was still attacking my workouts with the same intensity I did when I was a young competitor with lofty goals and dreams of athletic greatness. Eventually, I found myself dreading sessions and feeling burned out. There was no point in hating my workouts, I decided, and I vowed to let go of the negativity. Though I still craved movement, I was doing it for the wrong reasons—or I really didn’t have a good reason—and it was affecting the outcome of my hours in the gym.

Rest, Reflection and Gratitude

It’s hard to believe another year of serving this incredible industry is winding down. As we at IDEA reflect on all we’re grateful for, as ever, IDEA members are at the top of our list. On behalf of our team, we wish you a rich and happy holiday season, and we thank you for your continued belief in and support of our shared mission to Inspire the World to Fitness®!