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Editor’s Letters
As we merge into autumn, let’s pause to ensure that you and your teams are maximizing your IDEA Health & Fitness Association benefits.
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The first 15,000 people to purchase or renew into our new IDEAfit+ Membership will receive an a 3-day ticket to 2021 IDEA World Virtual.
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We listened to IDEA members to blaze a path forward, creating a new membership, podcast and tools for fitness professionals.
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Fitness professionals know how essential fitness is, but during the pandemic, the legal interpretation of “essential” vastly differed.
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Despite the tragedy of human loss and the damage wrought on our businesses, the fitness industry continues to find new ways to build our business models.
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The final column often includes reflecting on the gifts of the past year, but it’s safe to say most are ready to close the book on this twisted plot called 2020.
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We are thrilled to share that IDEA has been acquired by Pocket Outdoor Media, the world’s leading creator of active lifestyle content.
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In a world full of change, one IDEA tradition has endured: Our July–August issue is filled with in-depth features to stoke your intellect and imagination.
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The fitness industry—like the rest of the global community—has been transformed in previously unimaginable ways since the COVID-19 crisis upended every bit of structure and normalcy we once knew.
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A primary reason fitness professionals are drawn to IDEA is for our gold-standard educational content. IDEAfit.com is constantly abuzz with pros researching the latest evidence-based and most practical health, exercise, nutrition, behavior change and business information available in the trade. Members share their best practices and advice within IDEA Answers and strengthen their body of knowledge by accessing the dynamic news unfolding on the site daily.
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Until a couple of years ago I was still attacking my workouts with the same intensity I did when I was a young competitor with lofty goals and dreams of athletic greatness. Eventually, I found myself dreading sessions and feeling burned out. There was no point in hating my workouts, I decided, and I vowed to let go of the negativity. Though I still craved movement, I was doing it for the wrong reasons—or I really didn’t have a good reason—and it was affecting the outcome of my hours in the gym.
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It’s part of IDEA’s DNA to keep evaluating our membership model and look for new and relevant ways to increase the value of our offerings to you. This drive for excellence is the holy grail of our Inspired Service deliverables as we strive to help you be the smartest and most successful fitness professional you can be. With that in mind, I’m thrilled to tell you about a few new initiatives that our team has just launched or that are on the cusp of release.
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