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Editor’s Letters
Toward Keeping Our Planet Fit
This issue marks the first time Fitness Journal has taken a deep dive into planet sustainability and the action steps for fit pros.
Of Alchemy, Energy and Togetherness
This collector’s issue is doubly special since it marks IDEA’s 40th anniversary and our first in-person IDEA® World Convention since 2019.
40 Reasons to Celebrate in 2022
Bust out the bubbly, because this is a big one! IDEA is exalting its epic 40th anniversary this year.
Friday Super Sets
Welcome to the first edition of “Friday Super Sets.” I’ll be dropping in at the end of each week to get better acquainted with you and other IDEA Members, and to share notes and links regarding content you may have missed during your busy week. Each edition will be chock-full of information and links that I believe you’ll enjoy.
Nourishment for All Seasons
As we enter the most foodcentric season of all, we hope the features section in this issue sparks new perspective on two fascinating nutrition topics: how the pandemic has changed the ways people eat and how to differentiate among food allergies, intolerances and sensitivities.
Amplify Your IDEAfit+ Membership
As we merge into autumn, let’s pause to ensure that you and your teams are maximizing your IDEA Health & Fitness Association benefits.
Get Unlimited CECs + More With IDEAfit+
The first 15,000 people to purchase or renew into our new IDEAfit+ Membership will receive an a 3-day ticket to 2021 IDEA World Virtual.
IDEA Membership Reimagined for Fitness Professionals
We listened to IDEA members to blaze a path forward, creating a new membership, podcast and tools for fitness professionals.
Is Fitness Essential?
Fitness professionals know how essential fitness is, but during the pandemic, the legal interpretation of “essential” vastly differed.
Better Days Ahead
Despite the tragedy of human loss and the damage wrought on our businesses, the fitness industry continues to find new ways to build our business models.
Gratitude in the Face of Challenge
The final column often includes reflecting on the gifts of the past year, but it’s safe to say most are ready to close the book on this twisted plot called 2020.
The Magic of Beginnings
We are thrilled to share that IDEA has been acquired by Pocket Outdoor Media, the world’s leading creator of active lifestyle content.
Silver Linings and Sunny Sides
In a world full of change, one IDEA tradition has endured: Our July–August issue is filled with in-depth features to stoke your intellect and imagination.
The COVID-19 Crisis: Transforming Our Lives and Our Industry
The fitness industry—like the rest of the global community—has been transformed in previously unimaginable ways since the COVID-19 crisis upended every bit of structure and normalcy we once knew.
Hello, New Website and Member Perks!
A primary reason fitness professionals are drawn to IDEA is for our gold-standard educational content. IDEAfit.com is constantly abuzz with pros researching the latest evidence-based and most practical health, exercise, nutrition, behavior change and business information available in the trade. Members share their best practices and advice within IDEA Answers and strengthen their body of knowledge by accessing the dynamic news unfolding on the site daily.
Resolution Revolution: Train Happy!
Until a couple of years ago I was still attacking my workouts with the same intensity I did when I was a young competitor with lofty goals and dreams of athletic greatness. Eventually, I found myself dreading sessions and feeling burned out. There was no point in hating my workouts, I decided, and I vowed to let go of the negativity. Though I still craved movement, I was doing it for the wrong reasons—or I really didn’t have a good reason—and it was affecting the outcome of my hours in the gym.
Amplifying Your IDEA Membership Benefits
It’s part of IDEA’s DNA to keep evaluating our membership model and look for new and relevant ways to increase the value of our offerings to you. This drive for excellence is the holy grail of our Inspired Service deliverables as we strive to help you be the smartest and most successful fitness professional you can be. With that in mind, I’m thrilled to tell you about a few new initiatives that our team has just launched or that are on the cusp of release.
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