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Help support the California Fitness Alliance

May 28, 2020

Join the California Fitness Alliance to fight for fitness. If you work for a gym, club, studio, boutique, on your own, are a fitness industry supplier, or you just love fitness – have your voice heard. Join today! It’s free During the COVID19 crisis, the California Fitness Alliance has three primary objectives: REOPENING – Partner…

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Affordable Health Insurance Plans for Fitness Professionals

May 21, 2020

An Industry First from IDEA Health & Fitness Association Affordable Health Insurance Plans for Fitness Professionals   SAN DIEGO, CA (May 21, 2020) – IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals since 1982, today announced a partnership with Crystal Bay Insurance Services that offers the industry a program…

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Cancellation of 2020 IDEA® World Convention

April 15, 2020

IDEA Health & Fitness Association Announces Cancellation of 2020 IDEA® World Convention, Citing Covid-19 Crisis SAN DIEGO – April 14, 2019 – IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals since 1982, today announced cancellation of the 2020 IDEA World Convention, IDEA World Club & Studio Summit, and IDEA…

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COVID-19 Relief Legislation: ACE urges policymakers to not leave independent contract

March 22, 2020

In response to the impact that COVID-19 is having on the businesses of certified health coaches and exercise professionals, the American Council on Exercise published this statement urging policymakers to expand its relief legislation to support the industry: STATEMENT RELEASED March 20, 2020 American Council On Exercise commends the U.S. Congress and state legislatures for…

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IDEA Insurance for virtual training & online video instruction

March 21, 2020

The Coronavirus crisis is demanding that most professions work and communicate virtually for our own health and safety. Did you know that IDEA Liability Insurance (which you may already have) covers both virtual training and online video instruction for fitness pros? Virtual training in fitness is here to stay and likely will be an added…

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IDEA Editorial Staff

February 6, 2020

Editor in Chief: Sandy Todd Webster
Executive Managing Editor: Katherine Watson
Executive Editor: Joy Keller
Production Editor: Judy Minich
Publications Assistant: Sarah Kolvas
Art Director: Annie Morley

Vice President and General Manager: Amy Boone Thompson

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Meet an IDEA Team Member: Judy Minich

October 21, 2019

It was little surprise to anyone when, asked to pick her “favorite punctuation mark” for a photo shoot of the IDEA editors, Judy Minich picked the exclamation point. She approaches every situation with the thought that she can spice it up with an extra dash of excitement.

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November 2019 Question of the Month: Supporting the Next Generation

October 15, 2019

What are you or your facility doing to support the next generation of fitness enthusiasts? Are you offering any kids’ physical activity programs at schools or other off-site community locations? Are you providing programs free to local youth—or, if fee-based, what are you offering and how are you reaching potential clients? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected]

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Overcoming Pain to Stay in the Fitness Game

October 4, 2019

More and more people choose exercising at gyms and studios to stay healthy. The trend is occurring across the age spectrum, from baby boomers to millennials. Americans choose the convenience, expertise, and comradery found at gyms and studios to stay at their fitness best.

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Meet an IDEA Team Member: Rebecca Garity

September 24, 2019

One of the magical attributes of a great dancer is the ability to convey supremely tough athletic feats as graceful, artistic and seemingly effortless movement. It’s no wonder, then, that IDEA’s director of event programming, Rebecca Garity, seems to glide through the annual creative challenges of programming 100+ sessions for IDEA’s Personal Trainer Institute and more than 350 sessions for the IDEA® World Convention.

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Men’s Health Research Review

September 24, 2019

Men: Are you exercising and eating healthfully but not losing the weight you want? The good news is that there are more benefits to these two habits than just weight loss.

Megan Senger, professional fitness writer/editor and fitness instructor based in North Carolina, has summarized a few studies that center on men’s wellness, with comments on what the findings may mean for you.

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Member spotlight

IDEA Member Spotlight: October 2019

September 23, 2019

Ammar Zoubi

Member Since 2017 • Naim Village, Israel

Ammar Zoubi says he lives “on the other side of the world,” but his story really hits home. After years as a bodybuilder, he became a certified personal trainer, eventually getting hired at the gym where he was a member.

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October 2019 Question of the Month: Fitness Misinformation

September 23, 2019

How do you or your facility handle the issue of health and fitness misinformation? Since client education is critical in setting realistic expectations and achieving fitness and wellness goals, we want to hear how you’re tackling this issue,what creative solutions you’re using and how your efforts are being received. Please share your success stories.

We want to hear from you!

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Alternative Pain Relief by Incrediwear

August 30, 2019

How much do you think your clients spend on pain relief? It’s a rhetorical question, but statistics show that the annual cost of healthcare due to pain ranges from $560 billion to $635 billion in 2010. This is in the United States alone, which combines the economic and medical costs to disability days, lost wages, and productivity.

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3 Ninja Client-Boosting Strategies for the End of Summer

August 30, 2019

It’s the end of summer, and either your clients are returning from hiatus—wanting to reconnect with you and their fitness programs—or you’re looking for ways to keep the wellness momentum going as fall approaches and the start of school and cooler weather threatens to throw schedules off-kilter. You’re in the thick of it now, and this transition is a prime opportunity to offer unique strategies to keep people fired up.

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