Join the California Fitness Alliance to fight for fitness. If you work for a gym, club, studio, boutique, on your own, are a fitness industry supplier, or you just love fitness – have your voice heard. Join today! It’s free During the COVID19 crisis, the California Fitness Alliance has three primary objectives: REOPENING – Partner…Read More
An Industry First from IDEA Health & Fitness Association Affordable Health Insurance Plans for Fitness Professionals SAN DIEGO, CA (May 21, 2020) – IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals since 1982, today announced a partnership with Crystal Bay Insurance Services that offers the industry a program…Read More
IDEA Health & Fitness Association Announces Cancellation of 2020 IDEA® World Convention, Citing Covid-19 Crisis SAN DIEGO – April 14, 2019 – IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals since 1982, today announced cancellation of the 2020 IDEA World Convention, IDEA World Club & Studio Summit, and IDEA…Read More
In response to the impact that COVID-19 is having on the businesses of certified health coaches and exercise professionals, the American Council on Exercise published this statement urging policymakers to expand its relief legislation to support the industry: STATEMENT RELEASED March 20, 2020 American Council On Exercise commends the U.S. Congress and state legislatures for…Read More
The Coronavirus crisis is demanding that most professions work and communicate virtually for our own health and safety. Did you know that IDEA Liability Insurance (which you may already have) covers both virtual training and online video instruction for fitness pros? Virtual training in fitness is here to stay and likely will be an added…Read More
Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.Read More
It was little surprise to anyone when, asked to pick her “favorite punctuation mark” for a photo shoot of the IDEA editors, Judy Minich picked the exclamation point. She approaches every situation with the thought that she can spice it up with an extra dash of excitement.Read More
Nutrition advice from social media “experts” is best viewed with a huge grain of Himalayan pink salt, says new research presented at this year’s European Congress on Obesity. British researchers at the University of Glasgow recently combed through popular U.K. nutrition and weight loss blogs to determine how much of the advice being dished out was trustworthy. The social media influencers were graded on transparency, nutritional soundness and use of research-backed references.Read More
What are you or your facility doing to support the next generation of fitness enthusiasts? Are you offering any kids’ physical activity programs at schools or other off-site community locations? Are you providing programs free to local youth—or, if fee-based, what are you offering and how are you reaching potential clients? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected]
More and more people choose exercising at gyms and studios to stay healthy. The trend is occurring across the age spectrum, from baby boomers to millennials. Americans choose the convenience, expertise, and comradery found at gyms and studios to stay at their fitness best.Read More
IDEA has the pleasure of introducing to its valued members the world’s number-one personal training and coaching software, My PT Hub.
Since 2015, My PT Hub has grown to become the No. 1 software tool enabling Personal Trainers to manage their entire fitness business. The software has a vast and extensive set of features that have been carefully designed and crafted by personal trainers, for personal trainers.Read More
One of the magical attributes of a great dancer is the ability to convey supremely tough athletic feats as graceful, artistic and seemingly effortless movement. It’s no wonder, then, that IDEA’s director of event programming, Rebecca Garity, seems to glide through the annual creative challenges of programming 100+ sessions for IDEA’s Personal Trainer Institute and more than 350 sessions for the IDEA® World Convention.Read More
Men: Are you exercising and eating healthfully but not losing the weight you want? The good news is that there are more benefits to these two habits than just weight loss.
Megan Senger, professional fitness writer/editor and fitness instructor based in North Carolina, has summarized a few studies that center on men’s wellness, with comments on what the findings may mean for you.Read More
Member Since 2017 • Naim Village, Israel
Ammar Zoubi says he lives “on the other side of the world,” but his story really hits home. After years as a bodybuilder, he became a certified personal trainer, eventually getting hired at the gym where he was a member.Read More
How do you or your facility handle the issue of health and fitness misinformation? Since client education is critical in setting realistic expectations and achieving fitness and wellness goals, we want to hear how you’re tackling this issue,what creative solutions you’re using and how your efforts are being received. Please share your success stories.
We want to hear from you!Read More
Looking for ways to activate and strengthen the core that go beyond the plank? IDEA’s latest free course (that’s right, free!) will help you fill your toolbox with a variety of multiplanar exercises that specifically—and effectively—target the core, keeping your clients interested and engaged.Read More
Although eating nutritious food is an important part of an overall healthy lifestyle, for some people a preoccupation with so-called “clean eating” can become physically and socially damaging.Read More
How much do you think your clients spend on pain relief? It’s a rhetorical question, but statistics show that the annual cost of healthcare due to pain ranges from $560 billion to $635 billion in 2010. This is in the United States alone, which combines the economic and medical costs to disability days, lost wages, and productivity.Read More