How are you using imagery in social media to promote fitness? Research suggests weight-inclusive imagery is more effective.
This article focuses on weight bias—and how you can be more inclusive toward individuals of all body sizes and shapes.
How we can use the power of curiosity to help clients unlock and swing open the door to the behavior change they seek.
Researchers propose a “weight-neutral” strategy that focuses on physical activity and cardiorespiratory fitness, instead of weight loss.
Providing health education about the benefits of exercise, good eating habits and other “well-living” parameters can help former athletes.
The Centers for Disease Control and Prevention is leading a national initiative called Active People, Healthy Nation to increase exercise.
With fitness pros competing with free online programs, the need to provide individualized training and support is more important than ever.
How do you motivate older athletes? Researchers conducted a qualitative study to understand what motivates older male and female triathletes.
Health assessments that aggregate all Asian-American data mask differences across Asian-American and Pacific Islander (AAPI) ethnic groups.
The ICAA’s recent Call to Action invites businesses and organizations to implement wellness strategies to improve health for seniors.
Trainers may want to prioritize cultivating a nonjudgmental atmosphere of open communication to ensure honest conversations about pain and injury.
New evidence supports the value of physical education programs for kids, not only for physical health, but also for cognitive health.
Do your motivational messages incorporate the latest evidence-based practices on how to support behavioral change in your more sedentary clients?
While social media influencers are known to affect purchasing decisions, it’s unclear whether they can positively influence health and fitness behaviors.
Key strategies for making human connections with clients to help fitness professionals during this “new normal” and beyond.
Researchers found that professional associations and government sites were best at sharing accurate information, while commercial sites were worst.
A great opportunity exists for health and wellness coaches ready to embrace the online/virtual environment through telemedicine and online coaching.
Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.