Communication
Fitness Social Media Images
How are you using imagery in social media to promote fitness? Research suggests weight-inclusive imagery is more effective.
Weight Bias: How Does It Influence Our Industry?
This article focuses on weight bias—and how you can be more inclusive toward individuals of all body sizes and shapes.
Text Messaging Can Boost Daily Walking
Sending frequent text messaging about walking can increase the recipient’s daily steps, according to a study.
Using Curiosity to Help Clients Get Unstuck
How we can use the power of curiosity to help clients unlock and swing open the door to the behavior change they seek.
Emphasizing Weight-Neutral Fitness
Researchers propose a “weight-neutral” strategy that focuses on physical activity and cardiorespiratory fitness, instead of weight loss.
Health Education for Former Elite Athletes
Providing health education about the benefits of exercise, good eating habits and other “well-living” parameters can help former athletes.
Active People, Healthy NationSM
The Centers for Disease Control and Prevention is leading a national initiative called Active People, Healthy Nation to increase exercise.
August 2021 Question of the Month: Individualized Training
With fitness pros competing with free online programs, the need to provide individualized training and support is more important than ever.
Motivating Older Athletes
How do you motivate older athletes? Researchers conducted a qualitative study to understand what motivates older male and female triathletes.
Reclaim Wellness and Health for Seniors
The ICAA’s recent Call to Action invites businesses and organizations to implement wellness strategies to improve health for seniors.
Open Communication for Athlete Injuries
Trainers may want to prioritize cultivating a nonjudgmental atmosphere of open communication to ensure honest conversations about pain and injury.
Fitness Helps Kids Who Need It Most
New evidence supports the value of physical education programs for kids, not only for physical health, but also for cognitive health.
WHO’s New Message on Physical Activity
Do your motivational messages incorporate the latest evidence-based practices on how to support behavioral change in your more sedentary clients?
Do Fitness Influencers Motivate Exercise Enthusiasts?
While social media influencers are known to affect purchasing decisions, it’s unclear whether they can positively influence health and fitness behaviors.
The Power of Connection in the Age of Social Distancing
Key strategies for making human connections with clients to help fitness professionals during this “new normal” and beyond.
Problems With Online Exercise Advice
Researchers found that professional associations and government sites were best at sharing accurate information, while commercial sites were worst.
How to Succeed at Online Health Coaching
A great opportunity exists for health and wellness coaches ready to embrace the online/virtual environment through telemedicine and online coaching.
Do It for the ‘Gram
Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.