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Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!
Read MoreAs U.S. COVID-19 cases surged in the winter of 2020, pandemic stress rates rose steeply. In January, about 4 in 10 adults reported symptoms of depression or anxiety. That’s four times as many as in June 2019 (Panchal et al. 2021). Most likely, some of your clients have struggled to stay steady through lockdowns and job…
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When fit pro fail to acknowledge racism, homophobia and other systems of oppression, we fail in creating inclusivity in fitness spaces.
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Do you still have confidence in nutrition research and believe it can steer us toward the optimal way to eat?
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If there’s one IDEA family member who best embodies fun, creative flair and hard work, it just might be Ryan Halvorson.
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Consuming the high-fructose corn syrup appears to be linked to heart disease risk, mainly because it contains both fructose and glucose.
Read MoreDear IDEA Fitness Community, IDEA Health & Fitness Association’s staff and members are united in opposing prejudice, bigotry and racism. We denounce all acts and intents associated with these affronts to human dignity. The senseless death of George Floyd (and too many others before him), at the hands of men authorized to protect, is a reminder that all people must practice vigilance to protect the rights of…
Read MoreUpdated: 4/14/2020 It is with a very heavy heart that we must cancel the 2020 IDEA World Convention, July 8-12, in Anaheim, CA. Despite making every effort to host the event as planned or to postpone it, the reality is that it cannot take place due to uncertainty surrounding the COVID-19 crisis. We are committed…
Read MoreEditor in Chief: Sandy Todd Webster
Executive Managing Editor: Katherine Watson
Executive Editor: Joy Keller
Production Editor: Judy Minich
Publications Assistant: Sarah Kolvas
Art Director: Annie Morley
Vice President and General Manager: Amy Boone Thompson
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Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
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It’s part of IDEA’s DNA to keep evaluating our membership model and look for new and relevant ways to increase the value of our offerings to you. This drive for excellence is the holy grail of our Inspired Service deliverables as we strive to help you be the smartest and most successful fitness professional you can be. With that in mind, I’m thrilled to tell you about a few new initiatives that our team has just launched or that are on the cusp of release.
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As an owner or a manager, could you be putting off talented trainers without knowing it? We asked some top fitness pros what they look for when seeking employment. What they have to say may help you become the type of manager that the best-quality trainers yearn to work for.
Be an Advocate and a Coach
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Internships are a fact of life in the fitness industry. All major degree programs related to fitness or exercise science require that students complete an internship prior to earning a degree. Colleges and universities want their students to have real-life work experience when they graduate.
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Like many other fitness professionals, Tricia Murphy Madden has experienced both failure and success. On this episode of Empowered Entrepreneur, Madden, the director of education for Savvier Fitness and co-creator of Barre Above ®, shares the lessons she has learned from her failure and how that experience helped her find success in other areas of the fitness industry.
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Why Do Men and Women Respond Differently to Strength Training?
SEX SPECIFICITY AND GENE EXPRESSION
We know that men and women have different quantities of muscle fiber types: Women carry more type I, and men carry more type II, but it is also worth noting how men and women react to resistance training—specifically how their muscles react to the demands—as it relates to gene expression.
This month we are delighted to introduce you to the professionals at IDEA who work tirelessly to develop continuing education, cutting-edge experiences and essential business tools to make you successful. We want to show you the faces of those whose drive and creativity bring you this magazine and the other IDEA publications you value; the incredible events you love to attend; the educational products from which you earn CECs; and the stellar inspired service of specialists dedicated to delivering whatever you need from us.
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SHOSHANA GORDON • Member Since 2015 • Portland, Oregon
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Many top business executives have shucked common practice and opened their books and boardroom doors to create greater company transparency. Can this emerging business standard really lead to greater financial success?
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Balance, which is essential for integrated movement, declines as we age. However, you can teach group fitness students how to maintain balance while also taking them through some fun, creative core exercises. Having a strong trunk and hip complex helps us maintain balance for years to come. In your next class, incorporate these multiplanar exercises targeting the core musculature and the gluteals. Each move is done in a standing position, and equipment is optional. Encourage attendees who struggle with balance to perform these exercises against a wall or while holding onto a barre.
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Do you remember recess? That break in the monotonous school day when you could run wild and free, lost in playful movement? The glory of the playground lingers in many of your participants’ memories, too, and you can help to recreate that experience by taking your next class a little less seriously.
Turning the group fitness studio into a playground is a great idea for stressed-out, time-crunched, social media-weary adults who need a break from responsibility. So grab a whistle, cue the bell and get ready to inject some fun into everyone’s day!
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