Dear IDEA Fitness Community, IDEA Health & Fitness Association’s staff and members are united in opposing prejudice, bigotry and racism. We denounce all acts and intents associated with these affronts to human dignity. The senseless death of George Floyd (and too many others before him), at the hands of men authorized to protect, is a reminder that all people must practice vigilance to protect the rights of…Read More
Updated: 4/14/2020 It is with a very heavy heart that we must cancel the 2020 IDEA World Convention, July 8-12, in Anaheim, CA. Despite making every effort to host the event as planned or to postpone it, the reality is that it cannot take place due to uncertainty surrounding the COVID-19 crisis. We are committed…Read More
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.Read More
As an owner or a manager, could you be putting off talented trainers without knowing it? We asked some top fitness pros what they look for when seeking employment. What they have to say may help you become the type of manager that the best-quality trainers yearn to work for.
Be an Advocate and a CoachRead More
Internships are a fact of life in the fitness industry. All major degree programs related to fitness or exercise science require that students complete an internship prior to earning a degree. Colleges and universities want their students to have real-life work experience when they graduate.Read More
Like many other fitness professionals, Tricia Murphy Madden has experienced both failure and success. On this episode of Empowered Entrepreneur, Madden, the director of education for Savvier Fitness and co-creator of Barre Above ®, shares the lessons she has learned from her failure and how that experience helped her find success in other areas of the fitness industry.Read More
Why Do Men and Women Respond Differently to Strength Training?
SEX SPECIFICITY AND GENE EXPRESSION
We know that men and women have different quantities of muscle fiber types: Women carry more type I, and men carry more type II, but it is also worth noting how men and women react to resistance training—specifically how their muscles react to the demands—as it relates to gene expression.
This month we are delighted to introduce you to the professionals at IDEA who work tirelessly to develop continuing education, cutting-edge experiences and essential business tools to make you successful. We want to show you the faces of those whose drive and creativity bring you this magazine and the other IDEA publications you value; the incredible events you love to attend; the educational products from which you earn CECs; and the stellar inspired service of specialists dedicated to delivering whatever you need from us.Read More
Balance, which is essential for integrated movement, declines as we age. However, you can teach group fitness students how to maintain balance while also taking them through some fun, creative core exercises. Having a strong trunk and hip complex helps us maintain balance for years to come. In your next class, incorporate these multiplanar exercises targeting the core musculature and the gluteals. Each move is done in a standing position, and equipment is optional. Encourage attendees who struggle with balance to perform these exercises against a wall or while holding onto a barre.Read More
Do you remember recess? That break in the monotonous school day when you could run wild and free, lost in playful movement? The glory of the playground lingers in many of your participants’ memories, too, and you can help to recreate that experience by taking your next class a little less seriously.
Turning the group fitness studio into a playground is a great idea for stressed-out, time-crunched, social media-weary adults who need a break from responsibility. So grab a whistle, cue the bell and get ready to inject some fun into everyone’s day!Read More
No one wants to gain weight during the holidays, but it’s difficult to turn down all that scrumptious food and drink—and you shouldn’t! Forget denial: these six science-based strategies will help you enjoy the season healthfully without packing on the pounds.Read More
For a moment, think about your own workouts. Tap into that feeling of being completely absorbed in your favorite fitness routine. Everything else fades away, and your entire focus is on the present moment. You feel confident in your body’s abilities, you’re challenging yourself, and you find great meaning in what’s happening now. You’re in the zone. Before you know it, your workout is over, and you can’t wait to do it again.Read More
Cardiovascular disease, the leading cause of death in women, is a class of diseases involving the heart and blood vessels. Learn about this disease, its associated risk factors and the pertinent research developments; then consider the practical training guidelines for clients.Read More
For fitness pros to stay relevant, change is a critical catalyst.
The same holds true in magazine publishing and content development. Every few years, editors and creative directors must shake things up to re-engage the reader’s attention.
In our September print issue, we phased in the first of a three-step redesign; with the November-December print issue, we find ourselves in the thick of our remodel. So please excuse our dust and ignore the jackhammering! By January, we will have completed construction.Read More
Owning your own fitness business is fun and rewarding, but it also carries risks. It’s smart to understand those risks and how you can minimize their impact on your business. Here’s what you need to know about personal trainer insurance to keep your business in shape.Read More
There’s a problematic F-word that the fitness industry rarely cares to discuss: failure. We’ve all experienced failure to one degree or another—and so have our clients—but you’d hardly know it in this industry where being positive and motivating is our specialty. We push success, and we push it hard, leaving little room for clients to feel accepted and supported during periods of low success or even spectacular failure. Some people who fall off the workout wagon might simply feel safer fading away from fitness rather than answering to a trainer with a staunch #noexcuses attitude.Read More
IDEA Fitness Journal