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Debt Know Your Numbers

Debt: Know Your Numbers

Debt is a common by-product of fitness entrepreneurship, but it doesn’t have to be a jail sentence. What if you walked into your facility tomorrow and everything was paid off? What if there were no…

United to Inspire the World to CHANGE

Dear IDEA Fitness Community, IDEA Health & Fitness Association’s staff and members are united in opposing prejudice, bigotry and racism. We denounce all acts and intents associated with these affronts to human dignity. The senseless death of George Floyd (and too many…

IDEA Editorial Staff

Editor in Chief: Sandy Todd Webster
Executive Managing Editor: Katherine Watson
Executive Editor: Joy Keller
Production Editor: Judy Minich
Publications Assistant: Sarah Kolvas
Art Director: Annie Morley

Vice President and General Manager: Amy Boone Thompson

Rest, Reflection and Gratitude

It’s hard to believe another year of serving this incredible industry is winding down. As we at IDEA reflect on all we’re grateful for, as ever, IDEA members are at the top of our list. On behalf of our team, we wish you a rich and happy holiday season, and we thank you for your continued belief in and support of our shared mission to Inspire the World to Fitness®!

The Art of the Blend

While we strive for content balance when planning each issue of Fitness Journal, every so often we seem to assemble a collection of articles which—just by a quick scan of the table of contents—looks like a heck of a lot of fun to learn from. Welcome to one of those issues!

Meet Your IDEA Team!

This month we are delighted to introduce you to the professionals at IDEA who work tirelessly to develop continuing education, cutting-edge experiences and essential business tools to make you successful. We want to show you the faces of those whose drive and creativity bring you this magazine and the other IDEA publications you value; the incredible events you love to attend; the educational products from which you earn CECs; and the stellar inspired service of specialists dedicated to delivering whatever you need from us.

Question of the Month

What programs, program features or marketing initiatives are you or your facility using in the new year to attract novice exercisers?
For example, are you introducing any incentives, Move It Monday themes or new technologies such as immersive fitness classes? Share your success stories and why you or your facility chose these strategies.

We want to hear from you! Email executive editor Joy Keller, [email protected]

Core Exercises to Boost Balance and Stability

Balance, which is essential for integrated movement, declines as we age. However, you can teach group fitness students how to maintain balance while also taking them through some fun, creative core exercises. Having a strong trunk and hip complex helps us maintain balance for years to come. In your next class, incorporate these multiplanar exercises targeting the core musculature and the gluteals. Each move is done in a standing position, and equipment is optional. Encourage attendees who struggle with balance to perform these exercises against a wall or while holding onto a barre.

Add Some Fun to Your Workouts

Do you remember recess? That break in the monotonous school day when you could run wild and free, lost in playful movement? The glory of the playground lingers in many of your participants’ memories, too, and you can help to recreate that experience by taking your next class a little less seriously.

Turning the group fitness studio into a playground is a great idea for stressed-out, time-crunched, social media-weary adults who need a break from responsibility. So grab a whistle, cue the bell and get ready to inject some fun into everyone’s day!

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