The traditional fitness facility has typically been viewed as a place to work out and play sports in order to change one’s physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.
With many gyms open again—some after long closures—IDEA put three questions to five fitness pros from around the country: Are you now operating at full capacity? How are clients adapting as they return to the gym?…
Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.
Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world:
Has your program director been hinting that your participation numbers are down? It can be frustrating and challenging to keep your regular participants engaged while trying to recruit new fans. If you’re like a lot of instructors, you’ve probably gone from not having anyone to teach to maybe even having to turn people away due to lack of space! There are many things you can do to keep the participants you have, capture new ones and keep people exercising with you, year after year.
Group fitness instructors have a reputation for being fearless extroverts. And it does take self-confidence to stand in front of a group of people and lead them through an exercise routine—all while wearing a mic and managing a playlist. The truth is that we’re performing, but that doesn’t come naturally to everyone. Some of us need to fake it till we make it!
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.
Launch your coaching career with strategies from successful health coaches:
1. Identify With Your Clients
“You need to specialize and understand your prospective clients very deeply,” says Jeff Popoff, founder of the online business The Healthy Executive. “It really helps if you are authentically ÔÇÿone of their tribe.’ If you try to be everything to everyone, you will wind up being nothing to nobody.”
There’s hardly anything more satisfying for many professionals than getting out of their own heads and feeding their minds with new ideas and skills. The sheer pleasure of immersing oneself in the waters of knowledge for even a few days each year can make an ocean of difference over the course of a career.
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!
Too often, yoga and group fitness instructors are so eager to teach that they say yes to any class they can squeeze into their schedule. Tatiana Kolovou, MBA, owner of Ethos Cycling in Bloomington, Indiana, is among those who believe you shouldn’t undervalue your skills in order to do something you love. “There are many jobs that have strong purpose, and the individuals who do them have passion, and many of them make a lot of money,” Kolovou says.
Whether you are an owner of a brick and mortar fitness space or an independent fitness professional, your business’s location can be a major factor in your success. According to a study conducted by New York based marketing firm distillery, using the data from cell phone location tracking logs, the average gym-goer has a short 4 mile drive to their gym. The distance will vary by style of facility but the longest distance reported in the study was only 6 miles.
In North America—and around the world—people are suffering or dying from the ravages of chronic lifestyle diseases that are mostly preventable. It’s troubling to write those words as a flat statement of fact, especially in an era of such astonishing medical advancements paralleled with a daily firehose of new health research that further pressure-washes what we already know.
Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so any hours in the day to market and run your business and focus on your own professional education and development.
It’s no secret that online coaching has caught fire in recent years. Many personal trainers have exploded their businesses by offering online services that allow them to reach more clients and build their brands faster than ever before.
While an online business sounds great, running one doesn’t come without its hurdles. Some examples:
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.
In 2017, the Global Wellness Institute launched an initiative called the Wellness Moonshot, seeking a collaborative effort between the wellness and healthcare communities to rid the world of chronic, preventable disease (GWI 2017). According to the World Health Organization, cardiovascular disease, chronic respiratory disease, diabetes and cancer—all of them noncommunicable diseases—account for more than two-thirds of premature deaths worldwide (WHO 2018).