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endless summer
Endless Summer

I’m longing for those carefree days and looking forward to some endless summer fun with family and friends after IDEA World Convention is wrapped up. Hiking, biking, rafting and horseback riding are all on my punch list for the trip. How did your childhood summers shape your fitness path? What are your memories and traditions of summer?

Completing Continuing Education Credits
Why Continuing Education Credits Matter

You hear a lot about continuing education credits in our industry. Do they matter to today’s fitness professional? How does a CEC/CEU impact the daily life of a fit pro?

Person who needs better posture
Posture Correction for Static Damage

The word posture tends to evoke the image of a schoolgirl standing perfectly erect with a book on her head. More accurately, static posture refers to the way in which a person holds his or her body or assumes certain positions, such as sitting, standing or sleeping. The cumulative effect of the time spent in certain positions can lead to prolonged static-posture damage to both the musculoskeletal and myofascial systems of the body.

Steps and Weight Loss
Steps and Weight Loss

New research shows that, while increasing steps to 4,400 steps per day enhances longevity (and walking more does have numerous health benefits), adding steps without increasing intensity or changing other lifestyle habits may not lead to weight loss.

IDEA World Convention
Career Advancement for Everyone

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

2018 IDEA® World Scholarship Recipients

In partnership with ACE, IDEA co-founders Kathie and Peter Davis have established the IDEA World Scholarship Fund, which provides selected recipients with a registration for the event as well as financial assistance for related travel expenses.

Learn, Connect and Thrive at the IDEA® World Convention

Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.