The word posture tends to evoke the image of a schoolgirl standing perfectly erect with a book on her head. More accurately, static posture refers to the way in which a person holds his or her body or assumes certain positions, such as sitting, standing or sleeping. The cumulative effect of the time spent in certain positions can lead to prolonged static-posture damage to both the musculoskeletal and myofascial systems of the body.Read More
Honing your skillset through continuing education opportunities will allow you to better provide clients with safe and innovative training opportunities. When equipped with a toolbox full of experience and education, you are better prepared to create a sustainable career.Read More
Fitness professionals know that resistance exercises are pivotal for maintaining and increasing muscle strength and mass as well as thwarting the negative effects of a sedentary lifestyle, particularly as we age. The National Strength and Conditioning Association recently addressed these issues in the organization’s first position stand on resistance training for older adults (ages 65 and older).Read More
Review the anatomy and function of the glenohumeral and scapulothoracic joints and learn basic, low-risk exercises that are designed to improve rotator cuff strength, shoulder mobility and scapulohumeral rhythm.Read More
Are happiness exercises part of your training program design? Does that question seem odd? As you embark on a new year of helping clients work toward their fitness resolutions, this is the perfect time to pause and consider how you can use every tool at your disposal to make sure people succeed. Your toolbox includes harnessing the power of positivity to promote physical activity.Read More
Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.Read More
Looking for ways to activate and strengthen the core that go beyond the plank? IDEA’s latest free course (that’s right, free!) will help you fill your toolbox with a variety of multiplanar exercises that specifically—and effectively—target the core, keeping your clients interested and engaged.Read More
Scrambling for CECs is the worst. That’s why IDEA is offering one free CEC when you learn “How to Assess Special Populations” in a free, online course. Whether you work with older adults, or people who have obesity or chronic conditions, it’s important to establish movement baselines to create effective programs.Read More
By now, you’ve heard that “sitting is the new smoking.” It’s a catchy phrase with a powerful message: A sedentary lifestyle can impact your health—and not in a good way.
Consider your average client. She takes time to exercise (which is so good!) But, her other 23 hours are likely seated. She drives to work, appointments, shopping centers, the gym and then likely relaxes with screen time.
Meet IDEA FitPro U Labs. Your source for free online courses. Each course is under 1 hour and includes activities to keep you on track and engaged. Plus, IDEA members can earn free CECs.
One of the best ways to attract new clients (and retain your current roster) is to continually uplevel your knowledge. Learn how to use a new piece of equipment, cut through the clutter of nutrition “facts” or master a new technique to amplify your clients’ results.
Nutrition research is hard to distill. There is so much noise about sugar, fat, types of fat, protein, inflammation. . . the list goes on. If you’re ready to get up-to-date with a clear look at today’s nutrition join this free course through IDEA FitPro U Labs. You’ll also earn 1 free CEC hour! Really.Read More
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.Read More
You’re a forward-thinking, highly skilled professional who works tirelessly to Inspire the World to Fitness®. After hustling for clients, teaching countless classes and paying bills, the question is, what do you do for yourself to make sure the passion that drove you to become a fitness leader continues to burn bright?Read More
Learn the strategies to develop a club or studio that inspires, thrives and affords you the personal and professional life you’ve always wanted at the IDEA World Club & Studio Summit.
Heading into its fourth year, this Summit—on how to succeed in the business of fitness—has become its own conference thriving inside IDEA World. There seem to be events popping up all over the country for people who run clubs and studios.
As your clients resolve to shed bad habits and holiday pounds, you probably have a few personal goals of your own this year. Maybe you want to better help clients in the new year or advance your career. Maybe you want to start your own business or increase your earning potential.Read More
Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.Read More