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Joe Dysart



Article Archive

Accounting Software

March 31, 2008

If you’ve decided it’s time to get serious about your business finances by adding specialized financial software programs for recordkeeping and tax preparation, congratulations. Obviously, growing your business with a no-nonsense, professional approach is the only way to go.
Get from here to there with the following sampling of accounting programs and tax preparation s…

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How Online Referrals Can Permanently Boost Your Web Traffic

February 1, 2008

The Internet has fast become a means for personal fitness trainers to generate new fitness clients. One of the most reliable ways to increase traffic on your website is to join forces with and pay other businesses that refer their online clients to your site. That simple practice, known as affiliate marketing, simply means you pay another website a small fee every time its link to your site generates a sale or a new client.

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Podcasting: The New Stealth Marketing Tool

May 31, 2007

If you have been thinking of adding a podcast to your website for promotional purposes but have been put off by the learning curve involved, fear not. These days, posting Web audio in the form of an easily downloadable podcast is as effortless as making a phone call.
A comp…

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Rhapsody in Bluetooth

October 31, 2006

Technology
By Joe Dysart

Rhapsody in Bluetooth
For wireless fans, devices that take the technology to the next level. If you’ve ever seen an otherwise normallooking person wandering through an airport seemingly talking to himself– and he has a funny piece of plastic hanging off his ear–you have already been exposed to Bluetooth…

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Wink of an Eye

May 31, 2006

Technology
By Joe Dysart

Wink of an Eye
Add video to your website with the latest do-it-yourself software. Used to be, creating Web video was a laborious process requiring deep technical knowledge, great patience, a flair for tweaking, and hours–if not days–of production time. Consequently, many personal trainers shied away from adding video to their sites, concluding that while the medium repr…

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Choosing a GPS

March 31, 2006

If you have better things to do with your time than play Marco Polo in your business jaunts around town or across the country, a Global Positioning System (GPS) may be the ticket. These systems—which, for consumers, start at about $100 and top out at just over $1,000—enable you to pinpoint your location on a computerized map anywhere on earth. In addition, most GPS units can plot…

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Speed Demons

October 31, 2005

Technology
By Joe Dysart

Speed Demons
Get back in the Web’s fast lane with the latest utilities.

QuickCleanTM, by McAfee (www.mcafee.com/us/) ($24.95)
One of the most prominent PC software makers, McAfee has been making products like QuickClean for years, with outstanding results. This little gem essentially goes on “space patrol” inside your PC, eliminating every performance-slowing file it can…

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You Don’t Say . . .

August 31, 2005

Technology
By Joe Dysart

You Don’t Say . . .
With today’s voice recognition software, you can stick the keyboard where it belongs. Are your hands more comfortable pumping iron than fiddling with a computer keyboard? If so, you may want to consider using your voice as the primary way to navigate on your personal computer. For about $200, you can upgrade your PC and other devices with cutting-edge …

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Notebook Computer Buying Guide

May 31, 2005

Technology
By Joe Dysart

Notebook Computer Buying Guide
Learn the ABCs of these PCs to find a costeffective computer that meets your needs. Thanks to the “faster, cheaper” mantra that has driven computer sales ever since the products first appeared on store shelves, a perfectly acceptable, light-duty notebook PC can be had these days for as little as $400. Granted, you won’t be able to launch the…

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How to Hire a Website Wizard

March 31, 2005

Technology
By Joe Dysart

How to Hire a Website Wizard
Not all Web designers are created equally. Do your homework before hiring. Is your website looking a little dog-eared these days? Or are you embarking on your first foray into cyberspace? Choosing the right website designer can be the most important decision you will ever make when it comes to building or improving your marketing presence on t…

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Accounting and Hiring Practices

March 31, 2005

This article is the last in a five-part series on opening your own personal training facility. The previous column examined different methods for marketing your new facility. This column covers business accounting practices; guidelines for determining the ownership structure that best suits your new business; staff hiring; and ideas for future expansion.

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How to Beat Spam

January 31, 2005

Technology
By Joe Dysart

How to Beat Spam
It is possible to take back control of your e-mail inbox. If you’ve been on the Web for more than 24 hours, chances are you’re already familiar with one of its greatest scourges: spam. Offering everything from an inside track on Nigerian fortunes to instant solutions for various and sordid sexual dysfunctions, spammers sometimes make reading e-mail less f…

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Personal Digital Assistants

August 31, 2004

If you’ve ever wished you could carry your office on your belt, a personal
digital assistant (PDA) may be just
what you need. More powerful than the
computer used to land Apollo 11 on
the moon, PDAs can pretty much knock out any work you’d ordinarily
do on a personal computer (PC)—and still fit in the palm of your hand.

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Top Dog on the Web

May 31, 2004

Technology
By Joe Dysart

Top Dog on the Web
How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig…

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Web Design That Works

February 29, 2004

Now that the Web as revolutionary business communication tool has become a fait accompli, a number of personal trainers have discovered ways to elevate the medium to world-class heights and create glistening icons of e-commerce.

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