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Archive for May 2006

Wink of an Eye

Used to be, creating Web video was a laborious process requiring deep technical knowledge, great patience, a flair for tweaking, and hours—if not days—of production time. Consequently, many personal trainers shied away from adding video to their sites, concluding that while the medium represented a powerful communications and marketing tool, the learning curve was too steep.

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Parents’ Perceptions Poor

When it comes to recognizing that their child should lose weight, some parents have the blinders on, according to findings published in the March 2006 issue of Pediatrics.
The study’s goal was to explore parents’ perceptions about their children’s …

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Capitalizing on Referrals

Now that you’re keeping your existing clients satisfied and happy, the timing is right to ask, “How do I get more clients?” The answers include service, trust, results and personal referrals.
Part of your marketing campaign is grassroots and ongoing in nature…

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Liability and Damages for Fitness-Based Lawsuits

Over the past several issues, we have examined the risks involved in failing to prioritize legal responsibilities in your fitness career and discussed how to actively manage those risks in your daily operations. Now it is time to take the next step and learn about the different catego…

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Emptying Your (Head) Trash

“There just aren’t enough hours in the day to exercise and eat well!” “My injuries prevent me from working out now that I am older.” “I tried exercising once, and it didn’t do any good.”
Do any of these statements sound familiar to you? Personal fitness trainers have heard them all. What these excuses really amount to is “head trash.” We know that these types of self-defeating and negative beliefs often prevent our clients from changing their behavior and achieving their fitness goals.

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Capitalizing on Referrals

Now that you’re keeping your existing clients satisfied and happy, the timing is right to ask, “How do I get more clients?” The answers include service, trust, results and personal referrals.
Part of your marketing campaign is grassroots and ongoing in nature. Because a majority of new clients will result from client referrals, expand this word-of-mouth gold mine. A personal referral implies an implicit trust and confidence in your services.

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Liability and Damages for Fitness-Based Lawsuits

Over the past several issues, we have examined the risks involved in failing to prioritize legal responsibilities in your fitness career and discussed how to actively manage those risks in your daily operations. Now it is time to take the next step and learn about the different categories of legal damages you might have to pay should you be liable for another’s injuries. Although this material can be highly technical, a general understanding of it is indispensable to anyone training clients in today’s highly litigious society.

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Capitalizing on Referrals

Training for Growth
By Douglas S. Brooks, MS

Capitalizing on Referrals
Cultivate your existing core of clients to capture even more business. Now that you’re keeping your existing clients satisfied and happy, the timing is right to ask, “How do I get more clients?” The answers include service, trust, results and personal referrals. Part of your marketing campaign is grassroots and ongoing in natu…

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Wink of an Eye

Technology
By Joe Dysart

Wink of an Eye
Add video to your website with the latest do-it-yourself software. Used to be, creating Web video was a laborious process requiring deep technical knowledge, great patience, a flair for tweaking, and hours–if not days–of production time. Consequently, many personal trainers shied away from adding video to their sites, concluding that while the medium repr…

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Liability and Damages for Fitness-Based Lawsuits

Legal & Risk Management
By Sean Riley, MS, JD

Liability and Damages for Fitness-Based Lawsuits
Understanding the categories of legal damages awarded to plaintiffs. Over the past several issues, we have examined the risks involved in failing to prioritize legal responsibilities in your fitness career and discussed how to actively manage those risks in your daily operations. Now it is time to take …

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Emptying Your (Head) Trash

Sales
By C. Noelle Brownson, with Gary Harvey

Emptying Your (Head) Trash
How self-limiting beliefs prevent us all from achieving our life’s goals–especially when it comes to making those sales. “There just aren’t enough hours in the day to exercise and eat well!” “My injuries prevent me from working out now that I am older.” “I tried exercising once, and it didn’t do any good.” Do any of these s…

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Fairway Safety and Performance

PREVENTION

&

POSTREHAB
BY CATHERINE LOGAN, MSPT

Fairway Safety and Performance
Design a conditioning program that will prepare the golfer’s body for the stresses of the sport.
The popularity of golf has soared in recent years. It is no longer a sport just for retirees and “snowbirds” headed south for the winter. Golfers range from every-sooften players to seasoned professionals. Unfortunately, …

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