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Improve your fitness business with these strategies for motivating and inspiring your staff through virtual team meetings.
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Learn how to best weave online or virtual technology into your business plan to rebuild your fitness business in a digital-first world.
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These 21 actionable tips can serve as inspiration for you to rebuild your fitness business during the pandemic better than it was in the “old” normal.
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To truly diversify, create inclusion, and ensure equity for team members and customers, it’s critical to create a culture that exhibits these traits.
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Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
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These accounts are offered for inspiration as you reassess, re-envisage and execute your own new-and-improved business model in the fitness industry.
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What does strong management look like during such an unprecedented time, and how do you leverage authenticity while also contributing to future success?
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How do you determine which products and services will attract your ideal clientele? Determine your optimal path by addressing five fundamental guidelines.
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Business during the current restrictions might seem impossible, but here are ways you can continue to engage your members and help them achieve their goals!
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When moving operations online, fitness facilities must protect their data and reputation by addressing many cybersecurity considerations
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Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.
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As studio owners begin resuming business and welcoming clients back, they’re faced with a new fitness landscape that’s not the one they left months ago.
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A mentor, a wise pro who has gained experience from real-life lessons, can share secrets for future success in the fitness industry.
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A look at two major skills fitness professionals need to work in corporate wellness and the benefits of working in this arena.
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IDEA is excited to introduce a new program that provides customized and flexible healthcare coverage options for fitness professionals.
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Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym.
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Many fitness facilities are leading the way as they reopen. Here’s how they’re managing the capacity challenge post COVID-19.
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In case you have not followed news of the Payment Protection Program and the federal loan dollars available to fitness business owners, contractors and self-employed professionals, the following information is essential to understand and act upon immediately.
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Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
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If you’re a gym owner, the thought of opening a second facility may eventually float through your mind. After all, only so many clients can fit in a single space before it starts bursting at the seams. While it might be enticing to open another shop elsewhere, there’s no guarantee the new venture will be a success. Launching and growing a first gym is risky enough—in the United States, 50% of new businesses are likely to fail within the first 5 years, says the Bureau of Labor Statistics (SBA 2012). Success and survival rates for second locations are less clear, but many experts suggest that the risk of failure is even higher. However, if you do your research, understand the risks and make smart decisions, a second studio might be a viable option. Consider these important points before breaking new ground.
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IDEA Fitness Journal
Current Issue:
December 2019
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