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What does strong management look like during such an unprecedented time, and how do you leverage authenticity while also contributing to future success?
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How do you determine which products and services will attract your ideal clientele? Determine your optimal path by addressing five fundamental guidelines.
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Business during the current restrictions might seem impossible, but here are ways you can continue to engage your members and help them achieve their goals!
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When moving operations online, fitness facilities must protect their data and reputation by addressing many cybersecurity considerations
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Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.
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As studio owners begin resuming business and welcoming clients back, they’re faced with a new fitness landscape that’s not the one they left months ago.
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A mentor, a wise pro who has gained experience from real-life lessons, can share secrets for future success in the fitness industry.
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A look at two major skills fitness professionals need to work in corporate wellness and the benefits of working in this arena.
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IDEA is excited to introduce a new program that provides customized and flexible healthcare coverage options for fitness professionals.
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Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym.
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Many fitness facilities are leading the way as they reopen. Here’s how they’re managing the capacity challenge post COVID-19.
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In case you have not followed news of the Payment Protection Program and the federal loan dollars available to fitness business owners, contractors and self-employed professionals, the following information is essential to understand and act upon immediately.
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Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
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If you’re a gym owner, the thought of opening a second facility may eventually float through your mind. After all, only so many clients can fit in a single space before it starts bursting at the seams. While it might be enticing to open another shop elsewhere, there’s no guarantee the new venture will be a success. Launching and growing a first gym is risky enough—in the United States, 50% of new businesses are likely to fail within the first 5 years, says the Bureau of Labor Statistics (SBA 2012). Success and survival rates for second locations are less clear, but many experts suggest that the risk of failure is even higher. However, if you do your research, understand the risks and make smart decisions, a second studio might be a viable option. Consider these important points before breaking new ground.
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Has your business experienced faster staff turnover than you’d like? Are you about to hire new staff? Do you want your fitness pros to remain loyal to your facility? You can beat the high-turnover odds in the fitness industry. The key is to find qualified pros who fit your business and then set them up for success, giving them specific training for their positions and clearly communicating your expectations. Consider the hiring and onboarding system I’ve developed over the past 8 years of running my own business.
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Starting your first fitness business takes commitment, determination and the will to succeed. Scaling that business takes all of that AND the willingness to tackle challenges that don’t apply to a single location. Smart planning now makes the eventual transition (it will happen!) smoother. The following are four steps that fitness businesses take to successfully grow their operations.
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Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
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As the health and fitness industry continues to evolve and grow, staff diversity and inclusion efforts are becoming increasingly important. The U.S. Equal Employment Opportunity Commission mandates that job applicants and employees cannot be discriminated against “because of their race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age (40 or older), disability or genetic information” (EEOC n.d.). However, making a conscious effort to diversify goes above and beyond following the law.
Discover what diversity means and what you should consider as you put together a diverse staff.
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Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers (business.instagram.com). However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.
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You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.
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IDEA Fitness Journal
Current Issue:
December 2019
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