Leadership & Management
To get faster and chase their dreams, Kenyan runners have specific training habits which can benefit your fitness business and career.
A look at the key reasons that motivate facilities to offer classes without a group fitness manage, and why this ends up costing more.
Billy Blanks was born with an anomaly in his hip joints that left him clumsy and subject to taunts. He found strength—both physically and of character—in karate, and he went on to a successful career as a martial arts champion, bodyguard and movie star. That in itself is a pretty amazing story. But in Blanks’ case, that’s just the preface . . .
Eight veteran group exercise instructors share their insight on the attributes needed to successfully take on the role of fitness manager.
There’s a checklist for every task, it seems, even if it’s purely mental. However, when it comes to hiring the best group fitness talent, it’s important to formalize a checklist so that you cover all…
Could we all learn to embrace fitness business collaboration to improve the quality of knowledge and programming for everyone?
With many gyms open again—some after long closures—IDEA put three questions to five fitness pros from around the country: Are you now operating at full capacity? How are clients adapting as they return to the gym?…
As we return to the group exercise studio, it’s good to remember how a workout community not only brings us together, but helps us thrive.
Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!
A group fitness class title is a calling card; it attracts participants by previewing or hinting at the class experience.
Group exercise instructors, take heart: Your leadership skills significantly influence participants’ attendance and effort. Australian researchers conducted a study to examine how an instructor’s ability to create a sense of community and group identity among class members affected both effort and attendance. The study examined 249 participants and instructors across a variety of group formats.
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
As the health and fitness industry continues to evolve and grow, staff diversity and inclusion efforts are becoming increasingly important. The U.S. Equal Employment Opportunity Commission mandates that job applicants and employees cannot be discriminated against “because of their race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age (40 or older), disability or genetic information” (EEOC n.d.). However, making a conscious effort to diversify goes above and beyond following the law.
Discover what diversity means and what you should consider as you put together a diverse staff.
You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.
Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.
A number of tried-and-proven options to attract new members and clients can help you grow your business without reinventing the wheel. You can join a franchise system, license the rights to an established brand or invest in instructor training to build a specialty business. Each option has an opportunity cost (what you might lose if you don’t choose the particular option), as well as benefits that you might gain. Among these choices, franchise systems offer many advantages.
An experience: That’s what exercisers want in order to feel inspired and motivated. In the fitness industry, one of the key places where this experience occurs is within a group fitness community. It doesn’t take a big-box gym or a trendy fitness boutique to give participants an amazing experience. With some creativity, flexibility and determination, even the smallest fitness facility or studio can offer a dynamic group fitness program that will give members the experience they crave.
One day, while stretching my client Jim, I was taken aback when I realized he wasn’t wearing underwear. His shorts were swim trunks with interior netting. I quickly looked away and continued to stretch him. This happened with Jim on several other occasions, but I never mentioned it because I wasn’t sure how to broach the matter. I also didn’t feel as if he was doing this intentionally, nor did I believe he meant harm.
Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:
The success of your business relies solely on your ability to attract and keep clients. Use these tips to enhance the client-trainer relationship so that you can focus more on providing quality service to your current clients and less on finding new ones.