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2019 IDEA® World Convention: Igniting Passion With Purpose!

Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.

A colorful "lightbulb" depiction of a woman brainstorming ideas for her health coaching business.
Health Coaching: Starting Your Business

Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?

Top Money Tips for Fit Pros

Money is often a dirty word among fitness professionals. Most get into the business to help others, but you can’t pay bills with good intentions, says Frank Pucher, owner of Fitness 121 Personal Training in Roseland, New Jersey, and author of Smart Money Moves: A Practical Approach for Earning, Growing & Protecting Your Money. He adds that the financial side of fitness should receive as much detailed attention as the programs you design.

Are You Ready to Sell Your Fitness Business?

Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:

Get Your Business Out of Debt in Three Steps

What if you walked into your facility tomorrow and everything was paid off?
What if there were
no weight equipment or treadmill payments due;
no payments due for a rubber floor or a state-of-the-art sound system; and
no loan bills due—that is, no bank requesting its piece of your pie plus interest?
What if instead of paying the bills (aka “your debts”) every month, you could put all that money into a savings account and begin to build true wealth? Does this sound like a fairy tale?

How to Find Your Epic

The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.

Educate Yourself, Evolve Your Business

The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.

Online Training: Programming for Profit

The second installment of this series on online training focuses on the different types of programs—and pricing strategies—successful entrepreneurs have used to build a solid Internet-based business.

Programs to Track Your Finances

As a personal training business owner, you’ve got a lot on your to-do list. Atop that list is making sure your finances are organized and accounted for. These programs can help you do just that.

How to Make Money With Online Training

Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.

5 Tips on Obtaining Physician Referrals

5 Tips on Obtaining Physician Referrals

Many fitness professionals may not know where to begin when attempting to build a career in medical fitness. These five communication strategies can help fitness professionals obtain physician referrals:

Encouraging Instructors to Stay and Play

Many group fitness instructors are independent contractors and teach a variety of classes at various facilities. The majority of them would prefer to offer their teaching talents at a single facility in exchange for regular pay and full benefits, but such opportunities are hard to find.

Fitness For Everyone

I am a C6 tetraplegic paralyzed from the midchest down due to a car accident in 1995. Outside of physical therapy, I had never really thought about fitness very much until I gained a lot of weight after I had my two children (in 2003 and 2005). I went to our local YMCA to see if there was anything I could do to work out, lose weight and get myself back into physi- cal shape. I tried Zumba® and fell in love with the music and the fact that I was moving my body and having fun. Before I knew it, I was losing weight and gain- ing confidence, endurance and strength.

Small-Group Secrets: One-Size-Fits-All Program Design

How can two full-time personal trainers with six part-time colleagues generate annual gross revenues in excess of $850,000?
Just ask studio owner Frank Nash.
Frank Nash Training Systems in Worcester, Massachusetts, is a 5,500-square-foot facility that specializes almost exclusively in small-group training. SGT is a training system that allows up to a dozen clients to work with a personal trainer during a shared workout session. It’s also the subject of an ongoing IDEA Trainer Success series.