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Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200). She has been working as a business to business journalist for more than 25 years and specializes in custom communication and content strategy/ production.

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Article Archive

Amy Boone Thompson

IDEA Health & Fitness Association Announces New Ownership

May 18, 2022

SAN DIEGO, May 18, 2022.  IDEA Health & Fitness Association, the world’s leading organization for fitness and wellness professionals, announces new ownership as it prepares to celebrate its 40th anniversary and a return to in-person education at its premier conference event, IDEA® World Convention.  Amy Boone Thompson, former vice president and general manager and now…

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IDEA World


April 13, 2022

IDEA® World Convention 2022 returns to in-person education July 20-24 in Las Vegas after a 2-year hiatus. Billy Blanks, creator of Tae Bo® and inspirational fitness personality, to deliver keynote as well as accept the 2022 IDEA Jack LaLanne Award. Event features more than 250 workouts, workshops, lectures and experiences—up to 24 CECs in 4…

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Black History Month

Black History Month: Chris Dickerson

February 16, 2022

For 40 years, IDEA and its members have helped shape the fitness industry through education and community; but not every fitness pioneer’s contributions have been recognized. In honor of #BlackHistoryMonth, IDEA celebrates and recognizes Chris Dickerson, a Black health leader who didn’t let the constraints of the Jim Crow-era south prevent him from breaking barriers…

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2022 Personal Trainer Institute

Personal Trainers Ready to Inspire the World to Fitness®

February 13, 2022

People Need to Exercise Again, and IDEA Personal Trainers are Ready San Diego – February 14, 2022 – Even if people exercised on their own during the past 2 years, it’s not the same as working one-on-one with a personal trainer. Positive health results matter more than ever, and that’s exactly what IDEA Health & Fitness…

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Raqisa fitness business

Fitness Business Challenge and Triumph

February 2, 2022

Photo credit: Deb Fuller Bettencourt   How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If you’re still trying to find your way, take a cue from one IDEA member’s success and learn three ways she expanded her new business during…

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Fitness tracker with client

Fitness Trackers and Clients

January 13, 2022

Fitness trackers aren’t new. Remember when you first strapped on a heart rate monitor and synched it with your watch or cardio machine?

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IDEA® Holds Premier Event in Korea

November 22, 2021

IDEA Health & Fitness Association Holds Premier Event in Korea The 3-day conference marks IDEA’s first in-person event since March 2020   San Diego – November 22, 2021 –IDEA Health & Fitness Association, the leading organization of fitness and wellness professionals for almost 40 years, is pleased to announce the launch of IDEA® KOREA 2021,…

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Social Media Fit pro

Social Media Cheat Sheet

October 6, 2021

If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.

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Look up from lockdown

Look up from Lockdown

August 24, 2021

The lockdown created a new space to explore, and there’s less good news, good news and great news trending among fitness consumers amid the pandemic roller coaster. Personal trainers, group fitness instructors and fitness entrepreneurs are ready to meet movement-hungry people wherever they are on the path to health, wellness and happiness. 

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Virtual personal training assessment

Virtual Training Assessments

July 14, 2021

Virtual personal training isn’t new, but the business aspect is growing, thanks to increased demand and improved technology across the board.

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IDEA World Blog Day 2

BEING the Change as the Sea Changes

July 10, 2021

The second day of 2021 IDEA World Virtual ushered in a new suite of deep knowledge for attendees to choose from, on topics ranging from exercise science research to diversity and inclusion and the mundane (but oh-so-important) aspects of owning a fitness business.

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Ally Love

Boss Up and Inspire the World to Fitness®

July 9, 2021

For the 39th time—and for the second-straight year virtually because of the pandemic—IDEA World Convention is inspiring and educating thousands of fit pros around the globe. Though we may be weary of being at screens after the toughest year this industry has ever seen, our craving for connection has drawn us together.

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