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Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master.

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Social Media Fit pro

Social Media Cheat Sheet

October 6, 2021

If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.

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Look up from lockdown

Look up from Lockdown

August 24, 2021

The lockdown created a new space to explore, and there’s less good news, good news and great news trending among fitness consumers amid the pandemic roller coaster. Personal trainers, group fitness instructors and fitness entrepreneurs are ready to meet movement-hungry people wherever they are on the path to health, wellness and happiness. 

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Virtual personal training assessment

Virtual Training Assessments

July 14, 2021

Virtual personal training isn’t new, but the business aspect is growing, thanks to increased demand and improved technology across the board.

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IDEA World Blog Day 2

BEING the Change as the Sea Changes

July 10, 2021

The second day of 2021 IDEA World Virtual ushered in a new suite of deep knowledge for attendees to choose from, on topics ranging from exercise science research to diversity and inclusion and the mundane (but oh-so-important) aspects of owning a fitness business.

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Ally Love

Boss Up and Inspire the World to Fitness®

July 9, 2021

For the 39th time—and for the second-straight year virtually because of the pandemic—IDEA World Convention is inspiring and educating thousands of fit pros around the globe. Though we may be weary of being at screens after the toughest year this industry has ever seen, our craving for connection has drawn us together.

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IDEA World Virtual 2020

Inspiring Greatness at IDEA® World Virtual 2020

September 30, 2020

For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.

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Exercise and equipment trends

January 2020 Question of the Month: Equipment and Activity Trends

December 18, 2019

What activities or equipment-based program trends are you seeing in the new year? Are you boosting promotion of any particular programs like high-intensity interval training, indoor cycling, yoga or barre? Or are you offering shorter class times or opportunities for virtual training? Please share your success stories.

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The Renal System

October 18, 2018

When the body’s systems are running smoothly, we’re a walking, talking cellular symphony. When something goes “off note,” we become more cognizant of how vital interconnections affect our functionality. More commonly, though, we take the actions of some body parts for granted. Consider, for example, the renal, or urinary, system.

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Question of the Month

October 12, 2018

dietary apps or food trackers to your clients?

Please share what apps you’re working with, whether you prefer one app or device to another, and any successes you’ve had with clients.

We want to hear from you! Email executive editor Joy Keller, [email protected]

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Never Skip a Beat!

September 27, 2018

As “head coach” of the circulatory/cardiovascular system, the heart pumps blood throughout the body, supplying oxygen and nutrients to tissues. Actually, two circulatory systems work as a “team”: Systemic circulation carries oxygenated blood from the heart to the body and sends deoxygenated blood back to the heart. Pulmonary circulation transports oxygen-poor blood from the heart’s right ventricle to the lungs, where it picks up a new supply of oxygen-rich blood that it carries to the heart’s left atrium (PubMed Health 2018).

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An Eye on Vision Health

August 22, 2018

When it comes to muscles, we rarely think about our eyes, and yet the eye is the fastest and most active muscle in the human body (VSP 2018). We say “in the blink of an eye” for a reason! While you probably don’t program “eye lifts” into your strength training routines, exercise does support healthy vision. Read on to find out more about the benefits, along with a few fun facts you can share with clients to further inspire them to keep moving.

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2018 IDEA® World Convention: An Epic Explosion

August 21, 2018

While life may not always be a highlight reel, thousands of the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals added significant footage to their lives at this year’s IDEA World Convention, where everyday actions became epic adventures in education. At the 2018 event, held in San Diego, June 27–July 1, more than 14,000 like-minded pros converged to learn from more than 350 workshops and workouts taught by the industry’s keenest minds.

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Here’s to Hormones!

July 10, 2018

When you’re designing a fitness program, you may or may not consider the endocrine system, and yet it’s a key component of wellness. A network of glands that secrete hormones to support bodily functions, the endocrine system regulates internal processes—including growth and development, metabolism, homeostasis, response to stimuli, and reproduction—via the bloodstream (Sargis 2016).

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