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Joy Keller

Joy Keller is the director of marketing communications & PR at IDEA, and has also served as executive editor of IDEA Fitness Journal, IDEA Fitness Manager, IDEA Pilates Today, and IDEA Fit Business Success. She is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200).

Article Archive

IDEA & ACSM Health & Fitness Summit

Fitness Industry Leaders Announce Next-Generation Event Partnership

July 27, 2023

San Diego, July 27, 2023 – The American College of Sports Medicine (ACSM) and IDEA Health & Fitness Association, two foundational, professional organizations with deep roots in the fitness and wellness industry, are pleased to announce an event partnership that underscores the importance of unity and commitment to top-level education and professional engagement for personal…

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IDEA Health & Fitness Association Celebrates Industry Leaders at 2023 IDEA® World

July 20, 2023

San Diego, July 20, 2023 – IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals, honored the recipients of its annual IDEA World Fitness Awards, which recognizes individuals for their outstanding commitment to their clients and contributions to the fitness industry. The awards for fitness leader, personal trainer, emerging trailblazer…

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 IDEA® World Returns to L.A. Live 

May 31, 2023

SAN DIEGO, May 30, 2023 – Success in the fitness industry revolves around knowledge, inspiration and community — and in answering the call to help others find a path toward well-being, supported with the best career tools. Fitness professionals find all they need to succeed at 2023 IDEA® World, July 12-16, in Los Angeles. This…

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10 Pain Points for Fit Pros

May 17, 2023

Every job has its fair share of pain points, and you understand that being a fitness professional entails more than just assisting clients and participants in achieving their health goals and objectives. You must also manage your time, take care of administrative duties, sell your services, and keep abreast of the most recent developments in…

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Person holding kettlebell that has the World transposed on it

What is “World”?

April 14, 2023

Do you keep hearing buzz about “World” online, in fitness classes and at the gym? In 1984, 600 aerobics instructors gathered in downtown San Diego for the first IDEA World Fitness Convention. Nearly 40 years later, IDEA World is still going strong with over 10,000 fitness professionals converging in Los Angeles July 12-16. With a…

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World Summit Accepts Charter and Elects Council 

April 14, 2023

San Diego– April 14, 2023 –  The first ever global federation for the health, fitness, and physical activity sector, World Active, has entered its second phase. Almost 50 national federation representatives from five continents gathered at the first World Active General Assembly on April 13, 2023, during FIBO Global Fitness in Cologne, Germany. They agreed on…

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AI/ChatGPT Prompts for Fitness Professionals

50 AI/ChatGPT Prompts for Fitness Professionals

April 10, 2023

Are you curious about using AI/ChatGPT prompts to inspire your exercise and class design? As a fitness professional, you know that creating personalized programs and classes for your clients is crucial for their success. However, with so many variables to consider, such as individual goals, fitness levels, and limitations, designing effective plans can be time-consuming and challenging. Artificial Intelligence (AI) and Chatbots like ChatGPT can help you streamline your work and enhance clients’ experiences.

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World Active

IDEA Health & Fitness Association Joins World Active 

April 4, 2023

“Aimed at Uniting the Health, Fitness, and Physical Activity Sector Globally”  San Diego – April 4, 2023 –  IDEA® Health & Fitness Association proudly announces its participation in and full support of World Active. World Active, formerly the World Active Forum, is a worldwide platform, and future federation, that unites the health, fitness and physical activity…

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IDEA Health & Fitness Association: 40 Years of Wellness

February 28, 2023

IDEA’s path has been leading-edge, storied and full of heart. We grew from a fledgling association and a small annual gathering of fitness professionals into a respected industry leader, continuing education provider and imagineer of the impressive IDEA® World Convention. IDEA has come to this exact moment in time as a sum of all the parts, moments, people…

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IDEA Personal Trainer Institute

Purposeful Fitness Education Enters a New Era

February 15, 2023

There are more ways to exercise than ever before, but there’s also more information to sift through, which can be confusing for both personal trainers and their clients. This is why it’s so important to keep education standards as high as possible, which IDEA Health & Fitness Association excels at, in part with an annual event that helps personal trainers succeed in a crowded field.  

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Black women walking for wellness

Black Women Walking Toward Wellness

February 7, 2023

Health disparities in women’s health funding, research, delivery, innovation and data collection are well documented. Consider this: Poor outcomes are amplified for women of color (Beim 2020).

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gilad janklowicz

Q&A: Foundational Fitness Insight from Gilad Janklowicz

January 16, 2023

The early 1980s gave birth to many fitness movements and professional organizations, including IDEA Health & Fitness Association (1982). The idea of organized and professionally led exercise wasn’t new, but it also wasn’t mainstream. Consumers were aware of Jack Lalanne, who had been on the air since 1951, and Jazzercise® was well established. People weren’t…

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Inspire Forward

January 12, 2023

How is IDEA Health & Fitness Association evolving in support of its members and the entire fitness, wellness and sports industries? Amy Boone Thompson, IDEA’s owner and CEO, summarizes the top three activations and innovations from 2022. Discover what IDEA has planned to help fitness professionals exceed expectations in 2023. Explore more industry news, insights…

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Reopen: 2022 IDEA® Korea Convention

October 31, 2022

San Diego – October 31, 2022 – IDEA Health & Fitness Association, the leading organization of fitness and wellness professionals for 40 years, announces the success of IDEA® KOREA 2022, held at the Korea International Exhibition Center, also known as KINTEX, Ilsanseo-gu, October 21-23. More than 2,000 fitness experts, wellness entrepreneurs and fitness enthusiasts attended…

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Amy Boone Thompson

IDEA News: Insights and Q&A with Amy Boone Thompson

October 6, 2022

Amy Boone Thompson, owner and CEO of IDEA Health & Fitness Association, was recently invited to share her leadership insight for Club Solutions Magazine. Thompson is the owner and chief executive officer of IDEA Health & Fitness Association, and is a three-decade career fitness professional, wellness advocate and business owner/leader. Amy has held every role—from practitioner to presenter to executive—and leads from…

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IDEA Health & Fitness Association Honors Industry Leaders at the 2022 IDEA® World Convention

August 15, 2022

San Diego, August 11, 2022—IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals, announced the recipients of its annual IDEA World Fitness Awards, recognizing individuals who strive for excellence, show an outstanding commitment to their clients and communities, and spread their passion for fitness across the globe. The awards for…

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Fitness family

Fitness Family Reunion

July 28, 2022

Millions of magical moments lit up Las Vegas during this year’s first in-person IDEA World Convention in 3 years. Maybe it was watching Pete Holman, 2022 IDEA Fitness Leader of the Year, doing a Tyrannosaurus rex impression on stage, or maybe it was learning 100 new ways to teach bodyweight exercises in between laughter and…

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