Joy Keller
Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200). She has been working as a business to business journalist for more than 25 years and specializes in custom communication and content strategy/ production.View FitConnect Profile
Article Archive
SAN DIEGO, May 18, 2022. IDEA Health & Fitness Association, the world’s leading organization for fitness and wellness professionals, announces new ownership as it prepares to celebrate its 40th anniversary and a return to in-person education at its premier conference event, IDEA® World Convention. Amy Boone Thompson, former vice president and general manager and now…
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IDEA® World Convention 2022 returns to in-person education July 20-24 in Las Vegas after a 2-year hiatus. Billy Blanks, creator of Tae Bo® and inspirational fitness personality, to deliver keynote as well as accept the 2022 IDEA Jack LaLanne Award. Event features more than 250 workouts, workshops, lectures and experiences—up to 24 CECs in 4…
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Fitness technology has increasingly become a key element of program design for many personal trainers, and the future is now.
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For 40 years, IDEA and its members have helped shape the fitness industry through education and community; but not every fitness pioneer’s contributions have been recognized. In honor of #BlackHistoryMonth, IDEA celebrates and recognizes Chris Dickerson, a Black health leader who didn’t let the constraints of the Jim Crow-era south prevent him from breaking barriers…
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People Need to Exercise Again, and IDEA Personal Trainers are Ready San Diego – February 14, 2022 – Even if people exercised on their own during the past 2 years, it’s not the same as working one-on-one with a personal trainer. Positive health results matter more than ever, and that’s exactly what IDEA Health & Fitness…
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Photo credit: Deb Fuller Bettencourt How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If you’re still trying to find your way, take a cue from one IDEA member’s success and learn three ways she expanded her new business during…
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Fitness trackers aren’t new. Remember when you first strapped on a heart rate monitor and synched it with your watch or cardio machine?
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While it may not be getting the same COVID-19 notoriety as the word “pivot,” “immunity” has a spine—and it’s much more than just a keyword.
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IDEA Health & Fitness Association Holds Premier Event in Korea The 3-day conference marks IDEA’s first in-person event since March 2020 San Diego – November 22, 2021 –IDEA Health & Fitness Association, the leading organization of fitness and wellness professionals for almost 40 years, is pleased to announce the launch of IDEA® KOREA 2021,…
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Personal trainers understand that one program does not fit every client and that genes may play a role. Still, it can be frustrating when you have two clients who appear similar in numerous ways but one excels at cardiovascular fitness while the other one struggles, despite his best efforts. Why is that? It may indeed…
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Fitness classes abound and it has never been easier for movement-hungry people to find a workout experience that appeals to them.
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If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.
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The pandemic paused play time for thousands of budding athletes, and it took a toll.
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The lockdown created a new space to explore, and there’s less good news, good news and great news trending among fitness consumers amid the pandemic roller coaster. Personal trainers, group fitness instructors and fitness entrepreneurs are ready to meet movement-hungry people wherever they are on the path to health, wellness and happiness.
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TikTok workout trends are out! The entertainment social media platform is a popular place for fitness content creators and their fans.
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Virtual personal training isn’t new, but the business aspect is growing, thanks to increased demand and improved technology across the board.
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The second day of 2021 IDEA World Virtual ushered in a new suite of deep knowledge for attendees to choose from, on topics ranging from exercise science research to diversity and inclusion and the mundane (but oh-so-important) aspects of owning a fitness business.
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For the 39th time—and for the second-straight year virtually because of the pandemic—IDEA World Convention is inspiring and educating thousands of fit pros around the globe. Though we may be weary of being at screens after the toughest year this industry has ever seen, our craving for connection has drawn us together.
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“Health is essential.” This was one of many key remarks made during a press conference to announce the re-opening of California fitness facilities.
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Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!
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