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Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200). She has been working as a business to business journalist for more than 25 years and specializes in custom communication and content strategy/ production.

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Article Archive

Amy Boone Thompson

IDEA News: Insights and Q&A with Amy Boone Thompson

October 6, 2022

Amy Boone Thompson, owner and CEO of IDEA Health & Fitness Association, was recently invited to share her leadership insight for Club Solutions Magazine. Thompson is the owner and chief executive officer of IDEA Health & Fitness Association, and is a three-decade career fitness professional, wellness advocate and business owner/leader. Amy has held every role—from practitioner to presenter to executive—and leads from…

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IDEA Health & Fitness Association Honors Industry Leaders at the 2022 IDEA® World Convention

August 15, 2022

San Diego, August 11, 2022—IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals, announced the recipients of its annual IDEA World Fitness Awards, recognizing individuals who strive for excellence, show an outstanding commitment to their clients and communities, and spread their passion for fitness across the globe. The awards for…

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Fitness family

Fitness Family Reunion

July 28, 2022

Millions of magical moments lit up Las Vegas during this year’s first in-person IDEA World Convention in 3 years. Maybe it was watching Pete Holman, 2022 IDEA Fitness Leader of the Year, doing a Tyrannosaurus rex impression on stage, or maybe it was learning 100 new ways to teach bodyweight exercises in between laughter and…

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In-Person Innovation: IDEA World Fitness & Nutrition Expo Returns

July 6, 2022

SAN DIEGO, July 6, 2022 – Online shopping and curbside pickup have their place, but there’s nothing like shopping in person, especially if you’re looking for that perfect piece of gym equipment or the latest fitness technology. As people reconnect with their health and fitness routines, IDEA® World Convention returns to live, in-person education at the…

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Wellness workout

How is Inflation Impacting Fitness?

June 29, 2022

How is inflation impacting your clients’ fitness and wellness budgets? Are people tightening their belts not because they’ve lost weight, but because they have fewer dollars to spend at the gym? A recent survey asked these questions and more to find out how Americans are budgeting for their self-care. Inflation and Fitness In April, 2022,…

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IDEA World Convention

IDEA® World Convention Ready to Reunite the Fitness Industry

June 13, 2022

SAN DIEGO, June 14, 2022 – Fitness professionals are ready to reset and create a new path forward for millions of people who need help connecting to health. As the world continues to find its balance in a transformed wellness landscape, IDEA® World Convention returns to live, in-person education at the Las Vegas Convention Center,…

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Amy Boone Thompson

IDEA Health & Fitness Association Announces New Ownership

May 18, 2022

SAN DIEGO, May 18, 2022.  IDEA Health & Fitness Association, the world’s leading organization for fitness and wellness professionals, announces new ownership as it prepares to celebrate its 40th anniversary and a return to in-person education at its premier conference event, IDEA® World Convention.  Amy Boone Thompson, former vice president and general manager and now…

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IDEA World


April 13, 2022

IDEA® World Convention 2022 returns to in-person education July 20-24 in Las Vegas after a 2-year hiatus. Billy Blanks, creator of Tae Bo® and inspirational fitness personality, to deliver keynote as well as accept the 2022 IDEA Jack LaLanne Award. Event features more than 250 workouts, workshops, lectures and experiences—up to 24 CECs in 4…

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Newest Fitness Technology Trends

April 4, 2022

Fitness technology has increasingly become a key element of program design for many personal trainers—we’ve come a long way since pedometers! It seems step trackers and smartwatches were just the beginning; now the industry is blossoming with sweat sensors, skin patches, smart clothing and even contact lenses. What can fitness professionals look forward to in the wearable fit tech space?

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Black History Month

Black History Month: Chris Dickerson

February 16, 2022

For 40 years, IDEA and its members have helped shape the fitness industry through education and community; but not every fitness pioneer’s contributions have been recognized. In honor of #BlackHistoryMonth, IDEA celebrates and recognizes Chris Dickerson, a Black health leader who didn’t let the constraints of the Jim Crow-era south prevent him from breaking barriers…

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2022 Personal Trainer Institute

Personal Trainers Ready to Inspire the World to Fitness®

February 13, 2022

People Need to Exercise Again, and IDEA Personal Trainers are Ready San Diego – February 14, 2022 – Even if people exercised on their own during the past 2 years, it’s not the same as working one-on-one with a personal trainer. Positive health results matter more than ever, and that’s exactly what IDEA Health & Fitness…

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Raqisa fitness business

Fitness Business Challenge and Triumph

February 2, 2022

Photo credit: Deb Fuller Bettencourt   How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If you’re still trying to find your way, take a cue from one IDEA member’s success and learn three ways she expanded her new business during…

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Fitness tracker with client

Fitness Trackers and Clients

January 13, 2022

Fitness trackers aren’t new. Remember when you first strapped on a heart rate monitor and synched it with your watch or cardio machine?

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IDEA® Holds Premier Event in Korea

November 22, 2021

IDEA Health & Fitness Association Holds Premier Event in Korea The 3-day conference marks IDEA’s first in-person event since March 2020   San Diego – November 22, 2021 –IDEA Health & Fitness Association, the leading organization of fitness and wellness professionals for almost 40 years, is pleased to announce the launch of IDEA® KOREA 2021,…

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Social Media Fit pro

Social Media Cheat Sheet

October 6, 2021

If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.

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