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Top Money Tips for Fit Pros

By Ryan Halvorson | June 19, 2018 |

Money is often a dirty word among fitness professionals. Most get into the business to help others, but you can’t pay bills with good intentions, says Frank Pucher, owner of Fitness 121 Personal Training in Roseland, New Jersey, and author of Smart Money Moves: A Practical Approach for Earning, Growing & Protecting Your Money. He adds that the financial side of fitness should receive as much detailed attention as the programs you design.

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Are You Ready to Sell Your Fitness Business?

By Shirley Archer-Eichenberger, JD, MA | May 10, 2018 |

Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:

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Get Your Business Out of Debt in Three Steps

By Brent Gallagher, MSS | April 19, 2018 |

What if you walked into your facility tomorrow and everything was paid off?
What if there were
no weight equipment or treadmill payments due;
no payments due for a rubber floor or a state-of-the-art sound system; and
no loan bills due—that is, no bank requesting its piece of your pie plus interest?
What if instead of paying the bills (aka “your debts”) every month, you could put all that money into a savings account and begin to build true wealth? Does this sound like a fairy tale?

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How to Find Your Epic

By Ryan Halvorson | February 15, 2018 |

The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.

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Fitness For Everyone

By IDEA Authors | December 17, 2013 |

I am a C6 tetraplegic paralyzed from the midchest down due to a car accident in 1995. Outside of physical therapy, I had never really thought about fitness very much until I gained a lot of weight after I had my two children (in 2003 and 2005). I went to our local YMCA to see if there was anything I could do to work out, lose weight and get myself back into physi- cal shape. I tried Zumba® and fell in love with the music and the fact that I was moving my body and having fun. Before I knew it, I was losing weight and gain- ing confidence, endurance and strength.

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Small-Group Secrets: One-Size-Fits-All Program Design

By Megan Senger | September 24, 2013 |

How can two full-time personal trainers with six part-time colleagues generate annual gross revenues in excess of $850,000?
Just ask studio owner Frank Nash.
Frank Nash Training Systems in Worcester, Massachusetts, is a 5,500-square-foot facility that specializes almost exclusively in small-group training. SGT is a training system that allows up to a dozen clients to work with a personal trainer during a shared workout session. It’s also the subject of an ongoing IDEA Trainer Success series.

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How to Make More Money With Branded Merchandise

By Carrie Myers Smith | September 24, 2013 |

Want to make your business more visible? Want to brand yourself as an expert in your community? Want a simple way to market yourself so you can make more money? If your response is yes, then brand recognition could be your answer.

Your training style, your logo, your written material, your workshops—essentially, all things business-related—are part of your business platform. They help brand you as an expert in your community, and for some of you, even as an expert in the world.

Brand Visibility

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