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Get Out of the Red!

By Travis Barnes | October 1, 2019 |

Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.

Increase Income by Diversifying Services

By Kristen Horler | August 27, 2019 |

Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so many hours in the day to market and run your business and focus on your own professional education and development.

Starting A Health Coaching Business

By April Durrett | May 21, 2019 |

Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?

Earn More by Diversifying

By Kristen Horler | May 20, 2019 |

Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so any hours in the day to market and run your business and focus on your own professional education and development.

Yes, You Can Make More Money

By Aja Davis | January 22, 2019 |

Imagine earning $2,000–$5,000-plus for programs lasting 30, 60 or 90-plus days. You, too, can command these rates—if you offer premium programs that deliver exceptional results.

To land premium rates, you first have to take a hard look at your current pricing. Many trainers set prices by checking out what the fitness facility down the street or across town is charging and pricing their services lower. That’s a dangerous game: When you compete by undercutting your competition on price, you’ll lose out every time a cheaper alternative comes around.

Top Money Tips for Fit Pros

By Ryan Halvorson | June 19, 2018 |

Money is often a dirty word among fitness professionals. Most get into the business to help others, but you can’t pay bills with good intentions, says Frank Pucher, owner of Fitness 121 Personal Training in Roseland, New Jersey, and author of Smart Money Moves: A Practical Approach for Earning, Growing & Protecting Your Money. He adds that the financial side of fitness should receive as much detailed attention as the programs you design.

Are You Ready to Sell Your Fitness Business?

By Shirley Archer, JD, MA | May 10, 2018 |

Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:

Get Your Business Out of Debt in Three Steps

By Brent Gallagher, MSS | April 19, 2018 |

What if you walked into your facility tomorrow and everything was paid off?
What if there were
no weight equipment or treadmill payments due;
no payments due for a rubber floor or a state-of-the-art sound system; and
no loan bills due—that is, no bank requesting its piece of your pie plus interest?
What if instead of paying the bills (aka “your debts”) every month, you could put all that money into a savings account and begin to build true wealth? Does this sound like a fairy tale?

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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