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Behavior Change

A colorful "lightbulb" depiction of a woman brainstorming ideas for her health coaching business.

Health Coaching: Starting Your Business

Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?

Willpower is not require to make health new habits.

The “Willpower Trap”

Are you trying to lose weight, eat more healthfully or stop smoking? Have you tried to change but not been able to do so? Do you chalk it up to lack of willpower? The good news is that willpower has very little to do with whether we can kick our lifelong bad habits.

Physical Literacy in Children

Physical Literacy for Kids

Health and fitness professionals are important players in a nationwide movement to promote and support physical literacy, which in turn will help to set the stage for a healthier, more active, more productive generation of children

hey’re doing either too little or too much.

For U.S. youth, that’s the stark paradox of physical activity. While
more than half of adolescents fail to accumulate the recommended 60
minutes of exercise at least 5 days per week (CDC 2015), many young
athletes are becoming specialized too early in life, which fosters a
culture of elite sports that discourages broad participation.

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