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Archive for December 2000

Specialty Certifications for Personal Trainers

PERSONAL TRAINER
SPECIALTY CERTIFICATIONS

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Many personal fitness trainers believe that “average healthy adults” do not exist–virtually everyone has some type of special fitness goal or health issue. Accordingly, there are personal trainers who prepare to meet a variety of clients’ needs, from general fitness to postrehabilitation conditioning, while others concentrate in a specialty area, such…

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So You Want to Start a New Club?

Each month I receive over a dozen telephone calls from individuals wanting to start new fitness facilities in their communities. Invariably, I hear something like this: “We really don’t have a good health club in our area. None of them take care of people. They cannot hold onto members, especially the 40 and over age group. I want to build a club that appeals to all people. We’ll give superior service and drive our competition out of business in a year.”

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What Do Facilities Offer?

With so many fitness activities available, how do you determine which ones are a good fit for your business? Asking current customers is your first step to answering that question. Surveys, informal conversations and tracking participation are good ways to find out what clients are interested in. The second step is to see what other facilities are offering, both locally and nationally, and predict if your customers will like the same programs their customers do.

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