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Leadership & Management

2022 Personal Trainer Institute

The Synergy of Togetherness

We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to our offerings. But let’s face…

gyms open, people exercising

With Gyms Open, Are Clients Ready?

With many gyms open again—some after long closures—IDEA put three questions to five fitness pros from around the country: Are you now operating at full capacity? How are clients adapting as they return to the gym?…

Sexual Harassment and the Fitness Industry

One day, while stretching my client Jim, I was taken aback when I realized he wasn’t wearing underwear. His shorts were swim trunks with interior netting. I quickly looked away and continued to stretch him. This happened with Jim on several other occasions, but I never mentioned it because I wasn’t sure how to broach the matter. I also didn’t feel as if he was doing this intentionally, nor did I believe he meant harm.

Are You Ready to Sell Your Fitness Business?

Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:

Learn, Connect and Thrive at the IDEA® World Convention

Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.

How to Find Your Epic

The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.

Fitness Facility Membership by the Numbers

In 2016 America, traditional commercial health clubs—multipurpose, fitness-only and corporate facilities—served 32.2 million members, a 3% decline from 2015, according to the International Health, Racquet & Sportsclub Association. Studios served another 18.2 million, a 15% improvement.
Nonprofit facility membership rose 6.9% from 2015 to more than 24 million. Collectively,
studio facilities claimed 40.7% of total membership.

Gym Memberships Pay Off

Many people who want to join gyms are skeptical that it will actually help them reach their fitness goals. A new study from Iowa State University may assuage those doubts—and help gyms to convert more browsers into buyers. According to the research, published in PLOS ONE (2017; http://dx.doi.org/10.1371/jour
nal.pone.0170471), gym members tend to have significantly higher levels of strength and cardiorespiratory fitness and are generally more active than nonmembers.

Do You Need a Better Technology Policy?

If you've spent any time at all inside a gym, you've likely experienced this scenario: You're humming along on your treadmill when Joe Talksalot hops onto the machine next to you and proceeds to speak loudly into his smartphone. To distract yourself from Talksalot's not–so–private conversation, you scan the gym floor—and over in the corner you see a woman doing backbends while contorting her neck to maintain a visual on her tablet.

Seven Reasons People Join a Fitness Facility, Part Two

Fitness facility owners and managers often focus on what they offer instead of why they offer it. In the first part of this series about why people decide to join a fitness facility, we explored the roles that inspiration, motivation and doctor’s orders play. In this second part, we’ll discuss four more guideposts.

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