Continuing Education/Home Study
Remember that spark of passion that led you to your fitness career? Like any fire, it needs tending and nurturing. If the idea of more education elicits painful memories of late-night cramming and pop quizzes, it may be time to reframe, reimagine and rekindle your yearn to learn.
We’ve heard all the classics: Lose weight! Get into shape! Start going to the gym! New year, new you! While New Year’s resolutions are the kindling that spark our clients to reach out to us for help, the professional community has to fan the flames with the right balance of skill, enthusiasm and fun to help clients sustain their inner fire for change.
The vast majority of you are not only fitness professionals—you’re entrepreneurs, too. That’s quite a balancing act depending on your knowledge and comfort level when it comes to building, marketing and running a successful business….
The word posture tends to evoke the image of a schoolgirl standing perfectly erect with a book on her head. More accurately, static posture refers to the way in which a person holds his or her body or assumes certain positions, such as sitting, standing or sleeping. The cumulative effect of the time spent in certain positions can lead to prolonged static-posture damage to both the musculoskeletal and myofascial systems of the body.
Compassionate coaching involves recognizing the needs of another person, feeling empathy for that individual and taking action to help.
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.
You’re a forward-thinking, highly skilled professional who works tirelessly to Inspire the World to Fitness®. After hustling for clients, teaching countless classes and paying bills, the question is, what do you do for yourself to make sure the passion that drove you to become a fitness leader continues to burn bright?
Learn the strategies to develop a club or studio that inspires, thrives and affords you the personal and professional life you’ve always wanted at the IDEA World Club & Studio Summit.
Heading into its fourth year, this Summit—on how to succeed in the business of fitness—has become its own conference thriving inside IDEA World. There seem to be events popping up all over the country for people who run clubs and studios.
As your clients resolve to shed bad habits and holiday pounds, you probably have a few personal goals of your own this year. Maybe you want to better help clients in the new year or advance your career. Maybe you want to start your own business or increase your earning potential.
In partnership with ACE, IDEA co-founders Kathie and Peter Davis have established the IDEA World Scholarship Fund, which provides selected recipients with a registration for the event as well as financial assistance for related travel expenses.
Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.
Your new client, 16-year-old Alexis, is a competitive athlete who wants you to design a fitness program that will help her prevent a second anterior cruciate ligament (ACL) tear. She partially tore her ACL while playing soccer and rehabbed it with a physical therapist, who cleared her to play again. Alexis returned to spring softball without an issue, but she would like to be as fully prepared as possible for the upcoming fall soccer season. She hopes to be recruited to play in college, but her parents are concerned she will sustain another ACL injury, perhaps a more severe one.
The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.
Las Vegas has a reputation for secrets. As they say, "What happens in Vegas stays in Vegas." This July, more than 10,000 professionals will break that cardinal rule because what happens at the 2017 IDEA World Convention will be shared with millions of people worldwide. With more than 335 workshops, lectures and workouts, plus tons of special events planned to celebrate IDEA's 35th anniversary, it will be impossible to keep quiet about the career-changing experiences and top-level knowledge offered at this year's event.
Since its inception in 1982, IDEA Health & Fitness Association has aimed to build a community of like‐minded professionals who are the driving force behind greater health and wellness worldwide.
Measure your progress with a three-pronged approach to metrics.
It was 2014 and Jill McKay was at a critical juncture. For the past decade, she had thought of herself as "just a mom," yet recently the idea of founding a fitness organization had begun to consume her. The problem? McKay lacked both confidence and the know-how to get started. Soon, however, she'd find her first step—and the catalyst to fulfilling her aspirations—underneath the Christmas tree.
A seasoned high school soccer player who has excellent shooting, passing, dribbling and heading skills walks into your office looking for a personal trainer to help her boost her game. To reach the next level—say, collegiate-quality—making her ball skills even better may not be what’s most important. To further excel, she will need to hold her own at control, speed, agility and strength. If she improves these abilities and combines them with her already exceptional ball skills, she’ll have the tools to become a strong, well-rounded college recruit.
The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.
Fitness professionals should discuss nutrition with their clients.
Historically, many fitness pros have either avoided nutrition
discussions for fear of straying outside their scope of practice or gone
overboard by exceeding their scope of practice—recommending nutritional
supplements or individualized meal plans.
There is a better way: Staying within scope of practice while adopting a
coaching philosophy that uses proven methods of behavior change.