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IDEA World 2020

Unleash Your Greatness and Build a Career That Inspires

By Ryan Halvorson | March 11, 2020 |

Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.

Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.

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Personal Trainer Institute 2020

6 Ways to Become a More Effective and Successful Personal Trainer

By Ryan Halvorson | December 18, 2019 |

What do you hope to do next in your fitness career? Make the transition from part-time trainer to full-time business owner? Discover new profit centers to beef up your bottom line? Refresh your program design strategies? Deepen your understanding of the latest behavior modification techniques?

Learn how to do all this and more at the 2020 IDEA Personal Trainer Institute, the most comprehensive and impactful fitness event for personal trainers, fitness facility owners, and managers and program directors.

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Career Advancement for Everyone

By Ryan Halvorson | April 22, 2019 |

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

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Elevate Your Career and Live Your Passion

By Ryan Halvorson | December 12, 2018 |

Your purpose as an impassioned personal trainer, manager and owner is to deliver life-changing fitness experiences for your clients. It is also up to you to invest in yourself so that you can become the fitness leader your community deserves. The best way to do that is to surround yourself with people who have already succeeded and can show the way.

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2018 IDEA® World Convention: An Epic Explosion

By Joy Keller | August 21, 2018 |

While life may not always be a highlight reel, thousands of the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals added significant footage to their lives at this year’s IDEA World Convention, where everyday actions became epic adventures in education. At the 2018 event, held in San Diego, June 27–July 1, more than 14,000 like-minded pros converged to learn from more than 350 workshops and workouts taught by the industry’s keenest minds.

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Change, Challenge, CHARGE!

By Sandy Todd Webster | July 10, 2018 |

The IDEA team has navigated through a period of exciting change over the past 18 months. Staying true to our professional values and our drive to Inspire the World to Fitness®, we have assessed each turn, innovated adroitly and charged forward. Big thinkers in all walks of life and business intuit that change equals opportunity. When we fail to welcome transition and, with it, some measured risk, we passively and perilously expose ourselves to becoming irrelevant.

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Where Your Career Goes From Great to EPIC

By Ryan Halvorson | April 19, 2018 |

The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.

Making Connections That Boost Career Success

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How to Find Your Epic

By Ryan Halvorson | February 15, 2018 |

The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.

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2017 IDEA World Fitness Award Recipients

By Alexandra Williams, MA | August 23, 2017 |

They are hard-working professionals who care deeply about the fitness industry, exemplifying the values and attributes that make it so rewarding for all of us: professionalism,
education, balance, health, social interaction, fun.

Many fitness professionals owe their careers to a desire to help a family member recover from a debilitating disease or injury. Others were determined to share the joy of movement. Some simply stepped forward when a leader was needed, enjoyed it, and decided to pursue further training and education.

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2017 IDEA World Fitness Award Finalists

By Alexandra Williams, MA | June 15, 2017 |

In setting after setting, from Europe to Southern California, from online videos to on-campus fitness rooms, in adversity and in action, the finalists for the 2017 IDEA World Fitness Awards exemplify all the diversity and excellence that exist in the world of fitness and health. Join us in recognizing the achievements of these nine personal trainers, fitness instructors and program directors.

2017 IDEA Personal Trainer of the Year

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How to Fortify Your Purpose and Bolster Your Business

By Ryan Halvorson | December 12, 2016 |

It was 2014 and Jill McKay was at a critical juncture. For the past decade, she had thought of herself as "just a mom," yet recently the idea of founding a fitness organization had begun to consume her. The problem? McKay lacked both confidence and the know-how to get started. Soon, however, she'd find her first step—and the catalyst to fulfilling her aspirations—underneath the Christmas tree.

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Add Power to Your Purpose

By Ryan Halvorson | October 16, 2015 |

If knowledge is power, then IDEA Personal Trainer Institute is like a windmill farm of education. For the past many years, personal trainers, wellness professionals and entrepreneurs have come to this knowledge hub to learn from the industry’s top change agents so that they can gain inspiration, insights and the purpose necessary for a fulfilling and financially rewarding career.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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