Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.
Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.Read More
To be “well” means seeking a state of physical, mental, and social well-being. Wellness is a lifelong effort, and fitness is a part of the quest. There are multiple dimensions of wellness—including physical, emotional, intellectual, spiritual, environmental, social, and occupational. It turns out that when you work out, you’re not only boosting your physical wellness but other dimensions as well. As part of the Mindbody Wellness Index, we asked more than 20,000 Americans from 50 major U.S. cities about their fitness habits. We learned which cities are most dedicated to fitness, how often they’re getting their sweat on, and what forms of exercise they want to try next.Read More
If you use wearables with clients, consider adding competitive challenges to improve results. University of Pennsylvania and Deloitte Consulting LLP researchers found that simply giving wearables to people in the workplace did not increase physical activity; the key was to add fun and competition.Read More
Indoor cyclists who wore virtual-reality headsets experienced less leg-muscle pain during brief, high-intensity intervals than cyclists who wore headsets showing static images, according to a study published in Medicine & Science in Sports & Exercise (2019; 51 , 2088–97).Read More
What activities or equipment-based program trends are you seeing in the new year? Are you boosting promotion of any particular programs like high-intensity interval training, indoor cycling, yoga or barre? Or are you offering shorter class times or opportunities for virtual training? Please share your success stories.Read More
What has changed with customer service in the last decade, and certainly in the last five years? The intersection of customer service and technology. Nowadays, clients interact more with devices, apps and platforms than they do with a live person. In many instances, these online interactions make for rapid, efficient service.Read More
Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.Read More
Yoga teachers will already be well aware that the yamas are one of the eight limbs of yoga. According to Patanjali’s Yoga Sutras, the word yamas can be translated as “abstinences”; in other words, these are things yogis should avoid doing (Satchidananda 2012).Read More
Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.Read More
What are you or your facility doing to support the next generation of fitness enthusiasts? Are you offering any kids’ physical activity programs at schools or other off-site community locations? Are you providing programs free to local youth—or, if fee-based, what are you offering and how are you reaching potential clients? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected]
If you work with athletes, you’ve likely run into the challenge of how to incorporate power components into their already-packed training schedules. Whether you’re working with a clutch outfielder, a center or a lineman, your client’s athletic skills need refinement, and power is one aspect that requires attention. Trainers typically program resistance training to develop strength and plyometric drills to improve speed.Read More
As the holidays approach, so does the three-day Super Bowl of Shopping.
Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) are all circled on any good bargain-hunter’s calendar.
Enticing them can mean a chance to bolster your retail sales. AND, if you present the right deal, you can earn a customer who will return again and again.Read More
Outstanding customer service has always been the number-one way to attract and retain customers, clients and members. In recent years, the notion of great customer service has changed as a result of high expectations from informed consumers. This switch has occurred in large part because people can “connect” with a company easily and quickly through a multitude of channels, both offline and online.Read More
Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.Read More
The fitness industry has never been so exciting, and there is so much renewed interest in wellness and our collective desire to seek optimal health. The concept of a “traditional gym” has slogged it out for about 50 years, starting in community halls and evolving into big-box gyms, budget clubs and boutique studios. Adjacent industries—such as entertainment, health, athleisure, franchising, food and hospitality, social media and gaming—are investing money in our arena.Read More
How do you or your facility handle the issue of health and fitness misinformation? Since client education is critical in setting realistic expectations and achieving fitness and wellness goals, we want to hear how you’re tackling this issue,what creative solutions you’re using and how your efforts are being received. Please share your success stories.
We want to hear from you!Read More
Have you been frustrated by bad health and fitness advice doled out by social media influencers? You’re not alone, and if you sense that much of the popular online health information is wrong, you’re right! A recent study of key U.K. social media influencers’ weight management blogs—presented at the European Congress on Obesity in Glasgow, Scotland, in April 2019—showed that most influencers were not reliable weight management resources.Read More
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.Read More
IDEA Fitness Journal