Three companies share campaign strategies that inspired action.
Creative Health Club Marketing
arketing involves telling people what you do and giving them a reason to contact you. There are many ways of doing this: direct sales, advertising, promotions. But you do have to tell people–you can’t just wait for the phones to ring. According to market positioning expert Jack Trout (coa…
If a trainer on your payroll
invited you to his 25th birthday bash, would you go? What about having drinks and dinner with your front-desk staff on a Saturday night or grabbing a quick cappuccino with a group exercise instructor you supervise?
As you read earlier this year in IDEA Health & Fitness Source, wages/ salaries for most fitness staff increased over the past 2 years. A similar comparison for revenues and expenses
indicates that for the fitness business as a whole, and group fitness in particular, revenues have gone down since the year 2000—but so have expenses. On the other hand, both revenues and expenses have increased for the personal training side of the business.
Did you know that experts are noticing an increase in eating disorders among middle-aged and older people? The Remuda Ranch, a treatment center for females with eating disorders in Phoenix is seeing more middle-aged and senior women with such problems for the first time. The center gives the following reasons for the rise in eating disorders among this age group:
a dramatic increase in youth consciousness compared
to 20 years ago
If you own a PFT business, take advantage of free access to an online classroom of business courses, workshops, information resources, learning tools and counseling assistance through the U.S. Small Business Administration’s E-Business Institute Web site.Read More
Let your older female clients know that the exercise they are doing with you today may give them many more tomorrows, according to a research report published in the Journal of the American Medical Association, May 14.Read More
Your male clients may have dropped the ball in the fruit and vegetable game. According to a survey conducted for the National Cancer Institute (NCI), only 3 percent know they should eat 9 servings of fruits and vegetables each day.Read More
“I can’t believe how sore I am from that workout you gave me the other day,” your new client laments as she warms up for her training session. “I can hardly lift my arms and I’m not sure I can do anything today,” she complains. Sound familiar? Generally, individuals of all fitness levels experience delayed-onset…Read More