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Archive for June 2003

Creative Health Club Marketing



Three companies share campaign strategies that inspired action.

Creative Health Club Marketing
arketing involves telling people what you do and giving them a reason to contact you. There are many ways of doing this: direct sales, advertising, promotions. But you do have to tell people–you can’t just wait for the phones to ring. According to market positioning expert Jack Trout (coa…

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Boss-Employee Friendships

If a trainer on your payroll
invited you to his 25th birthday bash, would you go? What about having drinks and dinner with your front-desk staff on a Saturday night or grabbing a quick cappuccino with a group exercise instructor you supervise?

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Profit Centers and Cost Centers

As you read earlier this year in IDEA Health & Fitness Source, wages/ salaries for most fitness staff increased over the past 2 years. A similar comparison for revenues and expenses
indicates that for the fitness business as a whole, and group fitness in particular, revenues have gone down since the year 2000—but so have expenses. On the other hand, both revenues and expenses have increased for the personal training side of the business.

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Eating Disorders Affecting Women in Midlife

Did you know that experts are noticing an increase in eating disorders among middle-aged and older people? The Remuda Ranch, a treatment center for females with eating disorders in Phoenix is seeing more middle-aged and senior women with such problems for the first time. The center gives the following reasons for the rise in eating disorders among this age group:
a dramatic increase in youth consciousness compared
to 20 years ago

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Mind Your Own Business (Free!)

If you own a PFT business, take advantage of free access to an online classroom of business courses, workshops, information resources, learning tools and counseling assistance through the U.S. Small Business Administration’s E-Business Institute Web site.

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Men Missing Out on Fruits and Veggies

Your male clients may have dropped the ball in the fruit and vegetable game. According to a survey conducted for the National Cancer Institute (NCI), only 3 percent know they should eat 9 servings of fruits and vegetables each day.

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Treating and Preventing DOMS

“I can’t believe how sore I am from that workout you gave me the other day,” your new client laments as she warms up for her training session. “I can hardly lift my arms and I’m not sure I can do anything today,” she complains. Sound familiar? Generally, individuals of all fitness levels experience delayed-onset…

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Questions Answered

by Industry


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Weight Training Q & A

Weight training is an extremely beneficial form of exercise but can be confusing if you’ve never done it. Jason R. Karp, MS, PhD student, college lecturer and track and field coach, answers frequently asked questions to start you on the right track. (Ask a personal trainer to set up a program specifically for you.)

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Networking How-Tos

Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training industry. Since this business is a face-to-face, service-oriented one, the most effective marketing initiatives will always be face-to-face encounters.

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The 2003 IDEA Trendwatch Survey Results: Personal Training

One of the reasons you joined IDEA was to find out what others in the industry are doing. Each year IDEA conducts an annual survey of the most innovative fitness professionals in the United States and Canada to track the latest trends in group exercise and personal training programs.

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Get Creative With Circuits

Inactivity is taking its toll on human beings. As fitness professionals, we are keenly aware that society is fascinated with the human body—with losing fat, specifically—and yet, getting people to exercise is still a major obstacle. Obesity, a significant and growing health problem, has been associated with heart disease, diabetes, hyperlipidemia, hypertension and hyperinsulinemia, among…

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