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Finding Focus

Working in the health and wellness field, you are well informed on how persistent stress damages physical and mental health, contributing to the onset and worsening of many chronic diseases (AHA 2012).You are a tireless advocate for how physical exercise and mind-body practices reduce stress and improve health, vitality and mental function.

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Where the World of Wellness Comes Together

Connection and communication go hand in hand, and both are vital to the wellness of a “tribe.” Seth Godin, author, speaker and entrepreneur says that a tribe “is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

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If You Build It, Will They Come?

You’ve cornered the market on corporate wellness programs in your area, something you’ve accomplished by making numerous important connections and working hard over many years. You have a solid client base; reliable staff; tried, tested and true programming; and a good reputation. Why is it, then, that when you have your one-on-one with the human resources liaison at one of your corporate clients, he tells you the company’s wellness program is in trouble and may be defunded owing to lack of interest?

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How Effective Is a Tabata Kettlebell-HIIT Program?

In May 2015 in San Diego, ACSM’s 62nd annual meeting brought together thousands of professionals from around the globe in more than 70 disciplines to exchange research, present new clinical techniques and share scientific advancements in public health, physical activity, sports medicine and exercise science. This article covers just one of six studies reviewed.

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Self Promotion: The Keep In Touch Strategy

An automated Keep In Touch strategy is the cornerstone of self-promotion. The KIT approach helps you build your network and establish a base of enthusiastic fans who trust you and are interested in what you have to offer. The bigger your network, the more likely you are to be booked solid.

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7 Keys to Weight Loss Adherence

Use a three-pronged approach to help frail participants move better, get stronger and improve their balance.

Despite the vast amount of money Americans spend trying to lose weight each year,


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Unlocking the Potential of Heart Rate Monitors

Thanks to the fitness technology craze, heart rate monitors have become more than just something cyclists throw on before a race. These monitors are powerful tools that can help us assess cardiovascular health, measure exercise intensity, train the body to become fuel-efficient, improve fitness and performance, and avoid overtraining syndrome.

But once we start collecting all of this data, what should we do with it? This four-step guide will take the guesswork out of customized client programming.

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Physical Activity: Moving Toward Obesity Solutions

In 2015, the National Academy of Medicine hosted a 2-day public work- shop in Washington, DC, entitled “Physical Activity: Moving Toward Obesity Solutions.” The event brought together preeminent researchers from around the world to provide an expert summary of the science demonstrating physical activity’s (PA) impact in the prevention and treatment of overweight and obesity, and to highlight innovative strategies for promoting PA across all segments of the population.

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Creative Ideas That Inspire

While not exclusive to men, Yo-Bro YOGA at RIO Pilates & Yoga
Studio in Halifax, Nova Scotia, is a high-energy class that allows
practitioners to explore their physical limits. Catering to the
masculine energies of both men and women, the program offers
techniques for strength building and endurance—as well as opportunities
for arm balances and inversions. Participants are rewarded for their
efforts with craft beer at the end of class.

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