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Archive for June 2019

Meet an IDEA Team Member: Kelly Nakai

You may feel the hummingbirdlike whoosh as she speeds by you in the hallways at IDEA headquarters, but your brain may not always process that the voltage you felt pass by was teammate Kelly Nakai. This woman is calibrated at a higher speed than most people you’ll ever meet, and from Day One of her more than 15 years at IDEA, she has moved with purpose. Driven by her love of our mission to Inspire the World to Fitness®, Kelly. Gets. Stuff. Done!

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Amplifying Your IDEA Membership Benefits

It’s part of IDEA’s DNA to keep evaluating our membership model and look for new and relevant ways to increase the value of our offerings to you. This drive for excellence is the holy grail of our Inspired Service deliverables as we strive to help you be the smartest and most successful fitness professional you can be. With that in mind, I’m thrilled to tell you about a few new initiatives that our team has just launched or that are on the cusp of release.

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Getting to the Bottom of the Piriformis

Every time you take a step, your piriformis muscles help to keep your stride in good form.

The piriformis is a flat, pyramid-shaped muscle in the gluteal region (you have one on each side of the body). Located behind the gluteus maximus, the piriformis attaches to the base of the spine (the sacrum) on one end and to the top of the femur, the trochanter, on the other end (Kenhub 2019; Chang, Jeno & Varacallo 2019).

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Embracing Health at Every Size

Health at Any Size

People who have worked to lose weight may have found that achieving short-term weight loss is relatively easy. But weight loss success all too often ends in weight regain. Soon, dieters embark on a new diet, launching a round of weight cycling that wreaks havoc on the body and causes many problems routinely blamed on obesity.

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Break Up a Sedentary Day With Active Standing

It is an inspiring time to be a fitness professional. Now, more than at any other time, we have scientific evidence that physical activity and exercise are tremendously beneficial for managing and reducing chronic diseases, improving brain health, lowering blood pressure, reducing depression and anxiety, controlling obesity, and more. How do we help people gain these benefits? Three scientific reports begin to define a road map of where we are headed to effectively combat sedentary lifestyles.

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Two of a Kind

When Colleen Evans wanted to improve her strength while healing from Lyme disease, her doctor knew exactly who could help her: fellow patient and personal trainer Shona Curley.

Like Colleen, Curley had been diagnosed with Lyme disease and was coping with its symptoms.

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Why You Need a Client Avatar

Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!

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Not So Fast: Questions to Ask Before You Accept That Fitness Class

Too often, yoga and group fitness instructors are so eager to teach that they say yes to any class they can squeeze into their schedule. Tatiana Kolovou, MBA, owner of Ethos Cycling in Bloomington, Indiana, is among those who believe you shouldn’t undervalue your skills in order to do something you love. “There are many jobs that have strong purpose, and the individuals who do them have passion, and many of them make a lot of money,” Kolovou says.

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Recipe for Health: Mediterranean Lentil Sandwiches

Over the past few decades, the much-vaunted Mediterranean diet’s ability to lessen the risk for an array of ills, including heart disease and Alzheimer’s, has featured prominently in research. But there weren’t any randomized trials conducted in the United States to determine this diet’s long-term impact on Americans’ health measures—until now.

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How Much Fiber Should We Eat to Stay Healthy?

The fact that fiber is good for us isn’t breaking news. But now we have a better idea of just how much we should be eating to add years to our lives. A study commissioned by several health and educational entities, including the World Health Organization, and published in The Lancet analyzed 40 years’ worth of data from 243 previous observational studies and randomized controlled trials.

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