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Archive for September 2013

Working With Overweight Clients

How can the Pilates industry be more welcoming to clients who are overweight? We asked instructors how they create a comfortable and beneficial experience that keeps clients of all sizes coming back for more.

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Growing the Pilates Market

Ken Endelman has not taught a single class in his 37-year Pilates career, but the Pilates world would not be the same without his leadership and contributions. In 1976, when Endelman was working as a furniture designer and craftsman in Los Angeles, a prospective client asked him to build a reformer—something with which he was completely unfamiliar.

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Keeping Aerialists Flying Safely

Aerial, circus and acrobatic arts have recently seen an explosion of interest, thanks in part to the popularity of performance companies like Cirque du Soleil®. Combine this curiosity with the fun and variety that an aerial-based workout provides, and it’s easy to see what makes this an exciting fitness genre.

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A Personal SWOT Analysis

As a Pilates instructor, you’re continually striving to enhance your clients’ well-being. But now and again, you must take some time to do a little soul-searching and assess what is best for you. What are your needs, wants, goals and aspirations? Maybe you’re ready to further your education or you’re eager to work with a new market.

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Gauging The Limits Of Your Older Adult Clients

What do you think of when you hear “senior fitness”? For some personal trainers, the term might conjure images of gentle exercises performed in a noncompetitive environment.

However, older adult fitness levels and abilities vary just like their younger counterparts.

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“Digital Distractions” Feature Earns Applause

Shirley Archer, JD, MA, has written another high-quality article (“Digital Distractions,” June). The piece had a thoughtful premise; it had a clear research focus; it was well-organized; and it provided stimulating discussion as well as a variety of insights and perspectives.

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Three Easy Ways to Build Your Own Website

The Internet has given consumers one of their most powerful resources: the ability to research a product and poll their friends about it online before making a purchase. Not having a website means that you are potentially missing out on that online search traffic. As a personal training business owner, not only do you need to be online, but you’ve got to present yourself in the best light possible.

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Fit For Driving

Driving isn’t a sport for most of us, yet it does require strength, motor skill, joint mobility and fast reaction time. Chances are you aren’t offering functional exercise training for “driving skills,” but if you work with a senior population, you should be.

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Small-Group Secrets: One-Size-Fits-All Program Design

How can two full-time personal trainers with six part-time colleagues generate annual gross revenues in excess of $850,000?
Just ask studio owner Frank Nash.
Frank Nash Training Systems in Worcester, Massachusetts, is a 5,500-square-foot facility that specializes almost exclusively in small-group training. SGT is a training system that allows up to a dozen clients to work with a personal trainer during a shared workout session. It’s also the subject of an ongoing IDEA Trainer Success series.

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Pilates Blending

“Pilates has changed,” says Nora St. John, MS, education program director for Balanced Body®.
Today, she explains, many Pilates teachers are well educated in biomechanics. “An understanding of both anatomy and the mind-body connection makes you a better teacher and certainly a better problem solver.
“In the best situation, Pilates is taught with the idea of, ‘Who is the client in front of me? What are his or her goals? How can I use this environment to help the client achieve those goals?’ I think this is a good contemporary view of Pilates.”

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Spotlight on Detox Diets

It may seem like everyone you know has tried a detox diet lately. Although regimens vary, these diets generally involve a juice fast lasting days or weeks and often include a “cleanse” with limited food and/or “detoxifying” supplements. Serving up a small allotment of calories can produce dramatic weight loss, which makes detoxing tempting to typical dieters.

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Creative Ideas That Inspire

At Unique Health & Fitness Club in Farmingville, New York, members who are new to exercise or need something with a slower pace can attend Zoga. This class combines modified Zumba® basics and simple yoga poses into a relaxing option for beginners and older adults.

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Sample Barre Class With Strength & Cardio Intervals

Take your barre class to the next level by adding equipment and intervals, and bring new life to your tendus and passés! Students will gain postural and body awareness while increasing their strength and cardiovascular health. This class touches on all levels and is fantastic for cross-training.

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How to Make More Money With Branded Merchandise

Want to make your business more visible? Want to brand yourself as an expert in your community? Want a simple way to market yourself so you can make more money? If your response is yes, then brand recognition could be your answer.

Your training style, your logo, your written material, your workshops—essentially, all things business-related—are part of your business platform. They help brand you as an expert in your community, and for some of you, even as an expert in the world.

Brand Visibility

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Share the Savasana!

Many yoga teachers consider savasana—also known as corpse pose or relaxation pose—both the easiest and hardest of all postures. Why? On the one hand, the point of the pose is to relax deeply and fully in a supine position with arms and legs gently rolled out to the sides.

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The Art and Science of Pricing

Pricing your personal training services can be a confusing endeavor. In fact, it may be one of the most difficult issues you face as an entrepreneur. This article demystifies the process by describing three ways to set your fees: market-based, income-objective-based and value-based. Here you’ll learn about the different approaches and explore the pros and cons of each.

The Market-Based Approach

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Using LinkedIn for Financial Success

LinkedIn calls itself the world’s largest professional network. Launched in 2003, it has over 225 million registered users in more than 200 countries and territories. LinkedIn can be a very effective marketing and networking tool for your business if you follow these basic steps.

Develop a Client-Focused Profile

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