Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon® offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!Read More
Keeping physically active or becoming more active during middle and older age is associated with a lower risk of death, regardless of past activity levels or existing health conditions, suggests a large United Kingdom study published in the June 26 issue of The BMJ.Read More
If you teach high-intensity classes, you may have noticed that many of your devoted students don’t take advantage of gentler options, such as restorative yoga, foam rolling or low-impact classes. Cross-training is necessary for peak fitness and reduced injury risk, yet persuading participants to try something new or different is not so easy. This class, Mindfulness and Strength, prioritizes mindfulness and flexibility.Read More
The best indoor cycling instructors get it: The workout isn’t about you; it’s about the people you’re coaching. Your class is an opportunity to shine a light on others and help them feel successful. It’s a forum for building confidence, inner strength and community.
An engaging start is like a handshake; it introduces you to the riders. It’s your time to capture your audience by rolling out the carefully constructed plan you’ve created especially for them.Read More
When it comes to balancing your training program, your mindset should be, “Tomorrow’s workout begins with your recovery from today’s.” Exercise recovery heals the pounding, twisting and tearing of physical activity. A well-thought-out strategy for recovery is becoming ever more crucial with the rising popularity of high-intensity workouts featuring barbells, kettlebells, heavy medicine balls, explosive plyometrics and anaerobic interval training.Read More
Summer is here, which for many fitness businesses means downtime at their studio or gym. As a studio owner myself, I’ve experienced what seems like “The Endless Summer,” too.
Long gone are the days of resolutions and defined schedules. Instead, clients are away on vacation, taking care of kiddos on summer break, spending more time outdoors—and, for some, all of the above.
Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research online before making a purchase decision. They search for information about fitness services and then weigh their options, comparing what you offer to what your competitors provide.
So, yes, your business needs a website.
Are you leaning into the rise of millennial moms? These women are part of a generation that’s expected, as of this year, to surpass baby boomers as the nation’s largest age demographic. The 83 million 17- to 36-year-old “millennial” men and women in the United States—combined with Generation Xers—account for 80% of the fitness dollars spent in clubs (Lexington Law 2019; Les Mills 2017). Already fitness consumers, millennial women are becoming mothers.Read More
It’s the end of summer, and either your clients are returning from hiatus, wanting to reconnect with you and their fitness programs, or you’re looking for ways to keep the wellness momentum going as fall approaches and the start of school and cooler weather threatens to throw schedules off-kilter. You’re in the thick of it now, and this transition is a prime opportunity to offer unique strategies to keep people fired up.Read More
Currently, the extreme competitiveness in sport and the constant record-breaking achievements have reached levels never before seen in sports history. Sports equipment and technology have reached the point where restrictions are being implemented to keep the game fairer for all. Pharmacological sports enhancement drugs have been banned in all sports by international sports federations and the psychological input have all but exhausted their methods. What is left for the athlete to optimize performance and still raise the bar of performance?Read More
There’s hardly anything more satisfying for many professionals than getting out of their own heads and feeding their minds with new ideas and skills. The sheer pleasure of immersing oneself in the waters of knowledge for even a few days each year can make an ocean of difference over the course of a career.Read More
Until recently pain has been thought to be an indicator of the amount of tissue injury present in the body. The belief is that a high amount of pain equates to a serious injury, and a small amount of pain equates to a minor injury. However, through extensive research, we now know that pain has surprisingly little correlation to the amount of tissue damage present. For example, it’s estimated that 40% of people without any low back pain have at least one “bulging” disc on a lumbar spine MRI.Read More