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Archive for June 2002

Forecasting the Next 5 Years in the Fitness Industry

BY MI C H AE L SC OT T S C U D D E R

FORECASTING THE NEXT 5 YEARS IN THE FITNESS INDUSTRY
AN INDUSTRY EXPERT EXAMINES HOW TODAY’S SOCIOECONOMIC CLIMATE WILL AFFECT TOMORROW’S BUSINESS OUTLOOK.

Someone once said that predicting the future is easy; it’s understanding the present that’s so difficult! That said, I’m still going to attempt to make some predictions about what the next 5 years may brin…

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Getting Your Equipment Needs Met, Problem Solver

problem solver

Getting Your Equipment Needs Met

Q: A: A: A:
My director knows our studio microphone is broken and agrees we need to fix it right away. She says she has requested a repair. Yet 3 weeks have elapsed, and nothing has been resolved. Meanwhile, my voice is shot. If I refuse to teach until the mike is repaired, I will be considered a problem instructor. But if I continue to teach witho…

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Double Trouble: Partner Training

movement

By Aileen Sheron

Double Trouble: Partner Training

H

ow would you like to increase the popularity of your classes? Do you also want to teach in an environment in which you and your students feel challenged and enthusiastic and share a great sense of accomplishment and belonging? The “Double Trouble” paired-training concept can help you achieve these goals. In this innovative workout, p…

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Systematic Employee Performance Training

The customer service, information technology, sales and medical industries rely upon employee training because it improves performance, reduces costs and increases revenue. Intel Corporation, Pfizer Inc., Ritz-Carlton and The Harley-Davidson Motor Company are only a few examples of thriving companies who use training to improve the performance of their most valued assets: their employees.

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Marketing With Positive Body Image

As a writer of promotional material for fitness professionals, I was recently asked to consult on an advertisement for a chain of fitness clubs. The ad’s headline referred to shedding pounds, and below that was a photo of a super-slim woman—captured from midriff to mid-thigh—wearing only a bikini bottom and a tape measure around her waist.

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Make Progress With Breakdowns & Progressions

This article is based on a workshop I present with Isabelle Guay, the group exercise coordinator at FitCity for Women near Vancouver, British Columbia. We started this workshop to help instructors learn how to break down choreography. After conducting numerous staff evaluations, we realized that choreography-based workshops often focus on the final product—super-fun patterns—but not…

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Double Trouble: Partner Training

How would you like to increase the popularity of your classes? Do you also want to teach in an environment in which you and your students feel challenged and enthusiastic and share a great sense of accomplishment and belonging? The “Double Trouble” paired-training concept can help you achieve these goals. In this innovative workout, participants pair off and train together, often sharing the same piece of exercise equipment and raising each other’s motivation to new heights!

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Getting Your Equipment Needs Met

Q:My director knows our studio microphone is broken and agrees we need to fix it right away. She says she has requested a repair. Yet 3 weeks have elapsed, and nothing
has been resolved. Meanwhile, my voice
is shot. If I refuse to teach until the mike is repaired, I will be considered a problem instructor. But if I continue to teach without a mike, my voice will suffer even more. What should I do?

Read More