Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.Read More
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so many hours in the day to market and run your business and focus on your own professional education and development.Read More
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.Read More
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so any hours in the day to market and run your business and focus on your own professional education and development.Read More
Money is often a dirty word among fitness professionals. Most get into the business to help others, but you can’t pay bills with good intentions, says Frank Pucher, owner of Fitness 121 Personal Training in Roseland, New Jersey, and author of Smart Money Moves: A Practical Approach for Earning, Growing & Protecting Your Money. He adds that the financial side of fitness should receive as much detailed attention as the programs you design.Read More
Owing to the part-time nature of most group fitness instruction jobs, program directors don’t always interact with staff on a daily basis and may not know that an instructor is teaching while injured.Read More
Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:Read More
What if you walked into your facility tomorrow and everything was paid off?
What if there were
no weight equipment or treadmill payments due;
no payments due for a rubber floor or a state-of-the-art sound system; and
no loan bills due—that is, no bank requesting its piece of your pie plus interest?
What if instead of paying the bills (aka “your debts”) every month, you could put all that money into a savings account and begin to build true wealth? Does this sound like a fairy tale?
The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.Read More
Many group fitness instructors are independent contractors and teach a variety of classes at various facilities. The majority of them would prefer to offer their teaching talents at a single facility in exchange for regular pay and full benefits, but such opportunities are hard to find.Read More
I am a C6 tetraplegic paralyzed from the midchest down due to a car accident in 1995. Outside of physical therapy, I had never really thought about fitness very much until I gained a lot of weight after I had my two children (in 2003 and 2005). I went to our local YMCA to see if there was anything I could do to work out, lose weight and get myself back into physi- cal shape. I tried Zumba® and fell in love with the music and the fact that I was moving my body and having fun. Before I knew it, I was losing weight and gain- ing confidence, endurance and strength.Read More
How can two full-time personal trainers with six part-time colleagues generate annual gross revenues in excess of $850,000?
Just ask studio owner Frank Nash.
Frank Nash Training Systems in Worcester, Massachusetts, is a 5,500-square-foot facility that specializes almost exclusively in small-group training. SGT is a training system that allows up to a dozen clients to work with a personal trainer during a shared workout session. It’s also the subject of an ongoing IDEA Trainer Success series.
Want to make your business more visible? Want to brand yourself as an expert in your community? Want a simple way to market yourself so you can make more money? If your response is yes, then brand recognition could be your answer.
Your training style, your logo, your written material, your workshops—essentially, all things business-related—are part of your business platform. They help brand you as an expert in your community, and for some of you, even as an expert in the world.
Brand VisibilityRead More