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IDEA World 2020

How to Achieve Greatness

By Ryan Halvorson | March 30, 2020 |

About 6 years ago, San Diego–based personal trainer Kevin Root opted not to attend the IDEA World Convention. As a newly certified professional, he felt the event could overwhelm him with information. It’s a choice he regrets.
“Looking back, I robbed myself of valuable hands-on experience and knowledge,” he admits.
Root, who splits his time between boutique studio Bird Rock Fit and a big-box gym, the La Jolla Sports Club, eventually decided that IDEA World was a necessary investment to progress his career. He attended for the first time in 2015.

Developing a Unique Selling Proposition

By Nicki Anderson | January 31, 2007 |

By Nicki Anderson

Developing a Unique Selling Proposition
Why having a USP will give you an edge over your competition. When I speak to personal fitness trainers about marketing strategies, I often ask, “What makes you and your business unique?” Sadly, most trainers reply that what sets them apart is the fact that they really care about their clients. While that sentiment is most admira…

Emptying Your (Head) Trash

By C. Noelle Brownson | May 31, 2006 |

By C. Noelle Brownson, with Gary Harvey

Emptying Your (Head) Trash
How self-limiting beliefs prevent us all from achieving our life’s goals–especially when it comes to making those sales. “There just aren’t enough hours in the day to exercise and eat well!” “My injuries prevent me from working out now that I am older.” “I tried exercising once, and it didn’t do any good.” Do any of these s…

Liability and Damages for Fitness-Based Lawsuits

By Sean Riley, JD, MS | May 31, 2006 |

Legal & Risk Management
By Sean Riley, MS, JD

Liability and Damages for Fitness-Based Lawsuits
Understanding the categories of legal damages awarded to plaintiffs. Over the past several issues, we have examined the risks involved in failing to prioritize legal responsibilities in your fitness career and discussed how to actively manage those risks in your daily operations. Now it is time to take …

Wink of an Eye

By Joe Dysart | May 31, 2006 |

By Joe Dysart

Wink of an Eye
Add video to your website with the latest do-it-yourself software. Used to be, creating Web video was a laborious process requiring deep technical knowledge, great patience, a flair for tweaking, and hours–if not days–of production time. Consequently, many personal trainers shied away from adding video to their sites, concluding that while the medium repr…

Capitalizing on Referrals

By Douglas Brooks, MS | May 31, 2006 |

Training for Growth
By Douglas S. Brooks, MS

Capitalizing on Referrals
Cultivate your existing core of clients to capture even more business. Now that you’re keeping your existing clients satisfied and happy, the timing is right to ask, “How do I get more clients?” The answers include service, trust, results and personal referrals. Part of your marketing campaign is grassroots and ongoing in natu…

Personal Training (data from the 2005 IDEA Programs & Equipment Survey)

By Patricia Ryan, MS | March 31, 2006 |

IDEA Survey
By Patricia Ryan, MS

Personal Training
When it comes to the number of trainers you have and the quantity of sessions they conduct, how does your facility stack up to others? Since 88% of the businesses included in the 2005 IDEA Fitness Programs & Equipment Survey offer personal training, it’s no surprise that trainers appear in virtually all facilities. Personal training businesses ha…

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019