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If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success.
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Innovation is the key to success in an ever-evolving world, and at no point in recent history has this been more important than now. For the first time ever, the IDEA World Club & Studio Summit will be available in a virtual format so that you can access all the top strategies and best practices you need to secure a lucrative and lasting future for your business—all from the comfort of your club, studio or living room. Over the course of 2 days, the best in the business will be on-hand live to share their strategies for success and to help you overcome the challenges you face now and develop the resilience to face them in the future.
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The COVID-19 virus has affected all areas of the economy, and the fitness industry has been hit hard. Many brick and mortar stores are closed but can sell their goods online for home delivery. Restaurants can produce and sell food for carry-out or delivery. However, fitness is a service-driven business built on interpersonal connection.…
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When a CPA is asked about taxes, we need more information before we can give an answer. To help you prepare, here are a few things to consider.
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A look at two major skills fitness professionals need to work in corporate wellness and the benefits of working in this arena.
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IDEA is excited to introduce a new program that provides customized and flexible healthcare coverage options for fitness professionals.
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Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym.
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Many fitness facilities are leading the way as they reopen. Here’s how they’re managing the capacity challenge post COVID-19.
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Before you start applying to schools, it pays to know what areas of the field of exercise most appeal to you. This quick quiz can help.
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Moving a bricks and mortar business exclusively online is essentially like establishing a new business from scratch, something millions of boutique studio owners and fitness professionals across the country and around the world had to do in a matter of weeks in early March.
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While obtaining continuing education is required to keep our certifications current, it is not just something we “have to do” to get that updated certificate. Continuing education is vital to us meeting our commitment to our clients…and to ourselves
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In case you have not followed news of the Payment Protection Program and the federal loan dollars available to fitness business owners, contractors and self-employed professionals, the following information is essential to understand and act upon immediately.
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The fitness industry—like the rest of the global community—has been transformed in previously unimaginable ways since the COVID-19 crisis upended every bit of structure and normalcy we once knew.
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About 6 years ago, San Diego–based personal trainer Kevin Root opted not to attend the IDEA World Convention. As a newly certified professional, he felt the event could overwhelm him with information. It’s a choice he regrets.
“Looking back, I robbed myself of valuable hands-on experience and knowledge,” he admits.
Root, who splits his time between boutique studio Bird Rock Fit and a big-box gym, the La Jolla Sports Club, eventually decided that IDEA World was a necessary investment to progress his career. He attended for the first time in 2015.
Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
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By Nicki Anderson
Developing a Unique Selling Proposition
Why having a USP will give you an edge over your competition. When I speak to personal fitness trainers about marketing strategies, I often ask, “What makes you and your business unique?” Sadly, most trainers reply that what sets them apart is the fact that they really care about their clients. While that sentiment is most admira…
Sales
By C. Noelle Brownson, with Gary Harvey
Emptying Your (Head) Trash
How self-limiting beliefs prevent us all from achieving our life’s goals–especially when it comes to making those sales. “There just aren’t enough hours in the day to exercise and eat well!” “My injuries prevent me from working out now that I am older.” “I tried exercising once, and it didn’t do any good.” Do any of these s…
Legal & Risk Management
By Sean Riley, MS, JD
Liability and Damages for Fitness-Based Lawsuits
Understanding the categories of legal damages awarded to plaintiffs. Over the past several issues, we have examined the risks involved in failing to prioritize legal responsibilities in your fitness career and discussed how to actively manage those risks in your daily operations. Now it is time to take …
Technology
By Joe Dysart
Wink of an Eye
Add video to your website with the latest do-it-yourself software. Used to be, creating Web video was a laborious process requiring deep technical knowledge, great patience, a flair for tweaking, and hours–if not days–of production time. Consequently, many personal trainers shied away from adding video to their sites, concluding that while the medium repr…
Training for Growth
By Douglas S. Brooks, MS
Capitalizing on Referrals
Cultivate your existing core of clients to capture even more business. Now that you’re keeping your existing clients satisfied and happy, the timing is right to ask, “How do I get more clients?” The answers include service, trust, results and personal referrals. Part of your marketing campaign is grassroots and ongoing in natu…
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IDEA Fitness Journal
Current Issue:
December 2019
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