ADVERTISEMENT
Marketing
By Nicki Anderson
Developing a Unique Selling Proposition
Why having a USP will give you an edge over your competition. When I speak to personal fitness trainers about marketing strategies, I often ask, “What makes you and your business unique?” Sadly, most trainers reply that what sets them apart is the fact that they really care about their clients. While that sentiment is most admira…
Training for Growth
By Douglas S. Brooks, MS
Capitalizing on Referrals
Cultivate your existing core of clients to capture even more business. Now that you’re keeping your existing clients satisfied and happy, the timing is right to ask, “How do I get more clients?” The answers include service, trust, results and personal referrals. Part of your marketing campaign is grassroots and ongoing in natu…
Sales
By C. Noelle Brownson, with Gary Harvey
Emptying Your (Head) Trash
How self-limiting beliefs prevent us all from achieving our life’s goals–especially when it comes to making those sales. “There just aren’t enough hours in the day to exercise and eat well!” “My injuries prevent me from working out now that I am older.” “I tried exercising once, and it didn’t do any good.” Do any of these s…
Legal & Risk Management
By Sean Riley, MS, JD
Liability and Damages for Fitness-Based Lawsuits
Understanding the categories of legal damages awarded to plaintiffs. Over the past several issues, we have examined the risks involved in failing to prioritize legal responsibilities in your fitness career and discussed how to actively manage those risks in your daily operations. Now it is time to take …
Technology
By Joe Dysart
Wink of an Eye
Add video to your website with the latest do-it-yourself software. Used to be, creating Web video was a laborious process requiring deep technical knowledge, great patience, a flair for tweaking, and hours–if not days–of production time. Consequently, many personal trainers shied away from adding video to their sites, concluding that while the medium repr…
IDEA Survey
By Patricia Ryan, MS
Personal Training
When it comes to the number of trainers you have and the quantity of sessions they conduct, how does your facility stack up to others? Since 88% of the businesses included in the 2005 IDEA Fitness Programs & Equipment Survey offer personal training, it’s no surprise that trainers appear in virtually all facilities. Personal training businesses ha…
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Face-to-Face Time:
Guarantee your next meeting is a success with these helpful strategies. Why do most people dread attending meetings? It’s largely because meetings can be poorly organized and not thought out well. Many people perceive them to be time wasters that detract from getting more important work done. However, carefully plan…
Sales
By C. Noelle Brownson, with Gary Harvey
For example, explain, “I like to think that my coaching services are available to people with a variety of budgets. I find that clients who are motivated and comfortable in the gym need a coaching session only once every week or two and then they can complete the rest of the workouts on their own, checking in with me for a new program at least once eve…
Synergistic Systems
By Kay L. Cross, MEd
Keeping the Fires Burning & the Systems Churning
Follow these tips to maintain the synergy and momentum you’ve created for your clients and yourself. Creating synergistic systems–cleaning out, organizing, thoughtfully managing your work hours, planning, tracking, implementing and adjusting–requires time to think, plan and do. This has been a busy but…
Legal & Risk Management
By Sean Riley, MS, JD
The Importance of Protective Legal Documentation
Don’t leave home without it! Personal training is a business. All businesses, especially those–like fitness– that carry inherent risks of injury, must protect themselves from lawsuits. At some point, most people who work out will experience some sort of exercise-related injury. Without legal protectio…
Get a more inspired inbox
Unlock the latest industry research, tools and exclusive offers.
ADVERTISEMENT
IDEA Fitness Journal
Current Issue:
December 2019
ADVERTISEMENT
ADVERTISEMENT