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Specialty Certifications

Want to Improve Clients’ Results? Become a DNA-Based Fitness Coach

As a trainer, you’ve likely had clients say things to you like, “I just look at food and gain weight” or “I’m doing what you’re telling me to and not seeing results.” It’s beyond frustrating for a coach to feel like they can’t help a client. But here’s the thing: It’s not your fault. Without insight into your client’s genetics, you’re left with trial and error to find his or her optimal diet and exercise program.

Career Advancement for Everyone

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

The Key to a Prolific Career

Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA&reg World Convention in Anaheim, June 26–30.

Where Your Career Goes From Great to EPIC

The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.

Making Connections That Boost Career Success

Learn, Connect and Thrive at the IDEA® World Convention

Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.

How to Fortify Your Purpose and Bolster Your Business

It was 2014 and Jill McKay was at a critical juncture. For the past decade, she had thought of herself as "just a mom," yet recently the idea of founding a fitness organization had begun to consume her. The problem? McKay lacked both confidence and the know-how to get started. Soon, however, she'd find her first step—and the catalyst to fulfilling her aspirations—underneath the Christmas tree.

Educate Yourself, Evolve Your Business

The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.

Nutrition Coaching: A Primer for Health and Fitness Professionals

Fitness professionals should discuss nutrition with their clients. 


Historically, many fitness pros have either avoided nutrition
discussions for fear of straying outside their scope of practice or gone
overboard by exceeding their scope of practice—recommending nutritional
supplements or individualized meal plans. 


There is a better way: Staying within scope of practice while adopting a
coaching philosophy that uses proven methods of behavior change. 


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