Diversifying your fitness business increases your income and gives you an edge over other fitness trainers. But you can have a satisfying career as a certified personal trainer without doing things the old way.
The personal training industry is a rapidly growing field, which aims to serve the needs of a wide variety of the population. Fitness facilities can be a resource for individuals to expand their healthy behaviors and build a habit of fitness for a lifetime. Cultivating a culture of a healthy fitness lifestyle stems from having an NSCA-certified, well-educated personal trainer, who can ensure people are engaging in fitness behaviors and performing exercises safely and effectively. NSCA certifications equip professionals to educate, inform and inspire communities to lead active, healthy lifestyles.
Whether you’re a veteran personal trainer or just starting your training career, you’ve been here: You finally did it! You enrolled in a personal training course, studied and PASSED! Now, you’re excited (and nervous) to…
People are investing in improving their golf game, which opens up career opportunities for fitness professionals to take on golf training.
Muay Thai Personal Trainer is an innovative new program providing skills for personal trainers to add to their toolbox and receive CEU’s.
As a trainer, you’ve likely had clients say things to you like, “I just look at food and gain weight” or “I’m doing what you’re telling me to and not seeing results.” It’s beyond frustrating for a coach to feel like they can’t help a client. But here’s the thing: It’s not your fault. Without insight into your client’s genetics, you’re left with trial and error to find his or her optimal diet and exercise program.
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.
Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA® World Convention in Anaheim, June 26–30.
The most powerful industry event in the world, IDEA® World Convention, lands in Anaheim, California, June 26–30.
As your clients resolve to shed bad habits and holiday pounds, you probably have a few personal goals of your own this year. Maybe you want to better help clients in the new year or advance your career. Maybe you want to start your own business or increase your earning potential.
The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.
Making Connections That Boost Career Success
Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.
Measure your progress with a three-pronged approach to metrics.
It was 2014 and Jill McKay was at a critical juncture. For the past decade, she had thought of herself as "just a mom," yet recently the idea of founding a fitness organization had begun to consume her. The problem? McKay lacked both confidence and the know-how to get started. Soon, however, she'd find her first step—and the catalyst to fulfilling her aspirations—underneath the Christmas tree.
The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.
The best fitness advice that I have received is: Don’t be afraid to be creative. I was nearing the end of my education in the fitness field. The advice was just what I needed before returning to my hometown to start training a full client list. I was at a “hands-on” retreat to get practical experi- ence in training.
Fitness professionals should discuss nutrition with their clients.
Historically, many fitness pros have either avoided nutrition
discussions for fear of straying outside their scope of practice or gone
overboard by exceeding their scope of practice—recommending nutritional
supplements or individualized meal plans.
There is a better way: Staying within scope of practice while adopting a
coaching philosophy that uses proven methods of behavior change.
Have you thought about throwing your hat into the corporate wellness ring? Perhaps now is the right time to get involved.
According to the research company IBISWorld, the U.S. gross domestic
product is expected to rise 3.9% per year over the next few years. That means corporations could be allocating extra funding toward health and wellness program- ming, suggests the research organization. IBISWorld believes that, as a result, the corporate fitness and wellness industry will see marked financial growth. Here’s
a rundown of the findings:
With over 12,000 personal trainers, group fifitness instructors, mind-body professionals, business owners and managers, and experts from every corner of the globe, the IDEA World Fitness Convention has been called “the Super Bowl of Fitness.” Fitness pros who attend gain valuable education and strategies to expand their skill sets; they discover diver- sity that evolves their careers or businesses; and they establish expert connections that open doors and offffer new opportunities.
SEducation is a cornerstone of a profitable business. Whether you’d like to update your coaching skills, learn new ways to manage staff or learn how to work smarter and not harder, the 2015 IDEA Personal Trainer Institute has everything you need to build a better business.