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Certifications

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The Strategic Acquisition of CECs

The fitness industry has come a long way in terms of credibility and professionalism since the early days of aerobics classes and outdated gear. Today, industry standards are higher than…

Staying in the Fitness Game
Staying in the Fitness Game

How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.

Boosting Financial Success Through Advanced Education

As fitness and health professionals we all recognize the importance of staying on top of our game, passionately pursuing continuing education, and applying cutting edge strategies and evidence-based knowledge with…

Stroke recovery training sessionl
Stroke Recovery Training

Although many trainers may believe that ongoing stroke recovery is either the sole purview of physical therapists or limited to those so infirmed that progress is limited, there is an incredible opportunity to make a profound difference to survivors.

IDEA World Convention
Career Advancement for Everyone

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

The Key to a Prolific Career

Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA&reg World Convention in Anaheim, June 26–30.