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Clubs & Studios

gyms open, people exercising

With Gyms Open, Are Clients Ready?

By Kate Watson | July 29, 2021 |

With many gyms open again—some after long closures—IDEA put three questions to five fitness pros from around the country: Are you now operating at full capacity? How are clients adapting as they return to the gym? How would you sum up the state of play as it relates to COVID-19 and the fitness industry at this…

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Career Advancement for Everyone

By Ryan Halvorson | April 22, 2019 |

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

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The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

By Shannon Fable | February 19, 2019 |

Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?

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Build a Better Club or Studio

By Sandy Todd Webster | January 16, 2019 |

Whether you’re the owner of a large gym, a small-studio entrepreneur, a mobile personal trainer, or a yoga or Pilates specialist, a basic tenet of keeping your edge sharp with clients is to shake things up frequently enough that they (and you!) don’t get bored. Certainly, that means changing your programming regularly, but it also means looking at your equipment with fresh eyes and considering some new tools for experimentation—all while being judicious about your budget.

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