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Three Ways to Keep Your Clients

By MINDBODY | December 3, 2019 |

You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.

How to Make First-Time Gym Clients Feel Welcome

By MINDBODY | October 1, 2019 |

Your gym should be a welcoming space.

First-timers should feel comfortable—and wanted—walking in and working out or taking classes.

Not only is being welcoming an important part of the human contract, but it’s doubly important for your business. First-time customers, of course, can become repeat customers and even members. Making sure their first experience at your gym or studio is positive is important for your bottom line.

How to Prepare for Shopping’s “Busy Season”

By MINDBODY | October 1, 2019 |

As the holidays approach, so does the three-day Super Bowl of Shopping.

Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) are all circled on any good bargain-hunter’s calendar.

Enticing them can mean a chance to bolster your retail sales. AND, if you present the right deal, you can earn a customer who will return again and again.

Get Out of the Red!

By Travis Barnes | October 1, 2019 |

Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.

Get Your Fitness Business Ready for the Holidays

By MINDBODY | September 24, 2019 |

Whether you’re getting your first frost warnings or temps have dropped from 100 degrees to a balmy 95 where you live, summer is just about over.
That means it’s time to plan for the holidays at your fitness business and the ensuing new year’s rush.

Transforming Your Fitness Facility Into a Wellness Center

By Debra Orringer, MS | May 23, 2019 |

People originally viewed fitness facilities simply as places to work out and play sports in order to change their physical appearance. However, this has shifted. Wellness—embracing physical, mental, emotional and spiritual health—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.

Career Advancement for Everyone

By Ryan Halvorson | April 22, 2019 |

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

3 Tips to Create Rapid Change in Your Business and Get Out of the Red

By Travis Barnes | April 3, 2019 |

If your fitness business is struggling right now, then this is for you. I am going to share with you my three tips to create rapid change in your business and get out of the red. First things first, let’s agree on the three ways to make money in your business. The first is to cut an expense. The second is sign up a new member. And the third is to sell a current member something new.

How to Transform Your Fitness Facility Into a Wellness Center

By Debra Orringer, MS | March 8, 2019 |

People originally viewed fitness facilities simply as places to work out and play sports in order to change their physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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