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Archive for April 2002

Fast Facts: Obesity & Overweight Statistics-The Supersizing Epidemic of America

Obesity and overweight statistics can vary widely from study to study, mainly because of the criteria each uses to classify persons as overweight or obese. Usually, a baseline number represented as body mass index (BMI) is used to differentiate one group from another. The following statistics were provided by the Weight-Control Information Network of the National Institute of Diabetes and Digestive and Kidney Diseases, a part of the National Institutes of Health (except where noted in superscript).

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Research

Effect of High-Intensity Resistance
Exercise on Elderly Bones

Vincent, K.R., & Braith, R.W. Resistance exercise and bone turnover in elderly men and women. Medicine & Science in Sports & Exercise, 34 (1), 17-23.

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Show Me the $: How to Make Group Fitness Profitable With Fee-Based Programming

Everywhere, people are talking about the downturn in the economy and how they are cutting back to make ends meet. But have you stood in line at Starbucks lately? Despite today’s dour economic indicators, people are still forking out up to $4 for their daily dose of java. Multiplied by 30 days, that translates to $120 a month for what is essentially coffee grounds and water! Yet consumers don’t appear to be balking or depriving themselves of what they’ve come to perceive as a necessary indulgence.

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The Coffee Shop Vs. Your Health Club

Every weekday, one of
your club members is at Starbucks spending $3 plus tip in 15 minutes or less. Occasionally, she will buy a little something extra, making the monthly total $80 or more. How can the corner coffee shop possibly collect $80 a month for the daily morning fix when you have to justify $40 to $90 a month for a full-service membership to your fitness facility?

It’s because Starbucks (and a few other companies like them) has transcended simple price objections and created a loyal breed of daily customers by simply making them feel welcome and pampered.

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Revisiting Energy Systems

While most fitness professionals are familiar with the basics of energy metabolism, it can be difficult to explain to clients the intricacies of how the body breaks down and uses nutrients to fuel physical activity. For example, can you explain why a greater percentage of fat is burned during low-intensity exercise, when the potential for losing weight is greater if exercise is performed at a higher intensity for an equivalent period of time? Or can you describe why power lifting requires longer rest intervals than circuit training?

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World Beat: Norway

Since 1995, the fitness industry has been changing its profile in Norway. Many new and more exclusive clubs have arrived. The marketing of these clubs to consumers has also changed to signal that fitness is for everyone, not just the young and fit. These changes have made the common man in our culture feel comfortable and included in the clubs.

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Working Vacations in Fitness

Pack your bags. Exotic five-star resorts are calling all fitness professionals to the playful side of paradise. “Vacations” valued at $2,500 to $5,000 per week can be yours in exchange for your services as a fitness professional. That’s right.

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Branded Programs

Brands are part of our
daily existence and reflect society’s attitudes and
values. A trip to the local
shopping mall makes it fairly obvi-
ous that we live in a branded world.
Names like Kleenex, Levi’s and Starbucks alone create consumer
expectations with regard to image,
consistency and quality. We make product decisions based on recollection and satisfaction.
Most group exercise professionals are comfortable supporting brands.

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Feeding the Teen Spirit

By providing sound direction, good food sources and a nurturing environment, parents can help ensure that teens make healthy dietary decisions now and develop good eating habits that last a lifetime. To offer your teens optimal support with their nutrition, use these tips from Jenna A. Bell-Wilson, MS, RD, LD, consultant for New Mexico Sports and Wellness in Albuquerque and Southwest C.A.R.E. Center in Santa Fe.

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Balance Training for Older Adults

According to the Centers for Disease Control and Prevention, falls account for the highest number of accidental injury deaths in adults 65 years and older. To address this concern, more and more fitness facilities are offering balance training for their older members. Should you?

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Resistance Training News

ACSM has issued a new Position Stand advising fitness professionals on the proper way to add load or resistance to an existing weight training regimen. “Progression Models in Resistance Training for Healthy Adults” was published in the February issue of Medicine & Science in Sports & Exercise.

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Obstacles to Motivation: Addressing the Fear Factor

Are you aware that, for your clients, one of the biggest obstacles to motivation may be fear? That’s right. In fact, identifying the best ways to help your clients address their fears can very well be one of your biggest challenges as a fitness professional. To keep your clients motivated, it is important to understand the behavioral factors affecting motivation, to know the best ways to reward your clients and to identify—and help them overcome—the fears they face.

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The Senior Niche

Over the December holiday we traveled to beautiful Santa Barbara, California, and visited with one of our long-time members, Peggy Buchanan. Peggy has been an IDEA member since the early days, presenting at conferences, writing articles, serving on various committees and winning the IDEA Fitness Instructor of the Year Award in 1997.

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Fostering Good Staff Relations and Teamwork

industryTrainers responding
to IDEA’s Work Satisfaction Survey (IDEA Personal Trainer, July-August 2001) feel their relationships with other trainers are unsatisfactory. We asked business managers in IDEA’s 2002 Personal Training Trendwatch survey how they try to create good staff relations and teamwork. These are their ideas. (The full Trendwatch results are in the March 2002 issue
of IDEA Personal Trainer.)

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Don’t Replace Fat With Sugar

Lowering total cholesterol and fat through diet can do a heart good, but if the low-fat foods in your diet are also high-sugar, you may have just robbed Peter to pay Paul. Researchers have found that a low-fat, high-sugar diet can reduce HDL (“good”) cholesterol. Having low levels of HDL is a risk factor for cardiovascular disease.

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Trainer Rewind

Before there was The Gap, Douglas Brooks knew there was A Gap—a great, big yawning one. And it wasn’t the clothing franchise in almost every shopping mall in America. This gap fell somewhere between the A in fitness assessment and the Z in a happy client’s “Zowie! I accomplished my fitness goals!”

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