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Archive for December 2011

Marketing Secrets From the Pros

What can you do to bring clients through your doors? We asked studio owners and program directors to tell us their marketing secrets: What works to attract students to Pilates programs—and what doesn’t work?

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How to Handle the Hypermobile Client

Many Pilates clients fight to increase their flexibility. Some struggle to touch their toes, for instance, while others work hard to stretch their shoulders and some are barely able to sit cross-legged. But how do you handle the ones who are as pliable as Play-Doh and fight just to hold themselves in place?

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Pilates for Golfers

If you’ve worked with golfers (or those who aspire to play), you know the game is not just for leisure seekers. Golf requires force, flexibility and control. Golfers can benefit greatly from working with a Pilates professional who understands not only how the body works but how the right movements address specific needs on the green.

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Core Strength: Standing Exercises

Why do we usually train the core from the floor? Most people don’t spend the majority of their days on the floor, nor is it common to get injured from lying down or watching television. Injuries typically happen from improper technique, lack of body awareness and limited movement. Standing upright for core training allows you to move your body in all planes of motion and enhances core and spinal stabilization and balance.

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How Can Clients Keep Their New Year’s Resolutions?

In 2011, TIME magazine named the joint goal of losing weight and getting fit as the most commonly broken New Year’s resolution (TIME.com 2011). You don’t have to be psychic to predict a similar trend for 2012. Any fitness pro who’s been in the business for at least a year knows the New Year’s cycle:…

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Is There a Public Health Role for Fitness Professionals?

Imagine the following scenarios: Friends of an overweight, inactive 35-year-old encourage him to join a team physical activity and weight loss challenge sponsored by their employer. He loses 12 pounds and joins a fitness club, with costs subsidized by his employer. A husband and wife, senior retirees, attend a community-sponsored fair and learn about an…

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Traditional Media and Social Media: Creating an Effective Communications Partnership

You’ve decided to take your business into the 21st century and dip your toe in the social media world. You’ve mapped out your objectives, identified your audiences and created the messages necessary for a strategic communications campaign. Now, how do you effectively use all of the tools at your disposal to implement a campaign that’s as effective as possible?

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